It's Me, Gracee: Ria Atayde

White Castle Whisky advocates body positivity with Ria Atayde in 2023 calendar

Entertainment Wednesday, February 15, 2023

DESTILERIA Limtuaco & Co., Inc. marks the 60th anniversary of White Castle Whisky with Ria Atayde as its 2023 White Castle Whisky Girl.

The image of the White Castle Girl clad in a red bikini atop a white horse has been immortalized in Philippine pop culture. And Ria Atayde now joins the prestigious roster of White Castle girls which includes Evangeline Pascual, Lorna Tolentino, Techie Agbayani, Carmi Martin, Maria Isabel Lopez, Cristina Gonzales, Glydel Mercado, and Roxanne Guinoo to name a few.

With the internet age, White Castle Whisky did the unthinkable. Just before 2021, the brand shocked netizens when they unveiled YouTube chef and content creator Ninong Ry as their first ever White Castle Boy. “We weren’t looking to take ourselves too seriously at the time. Coming from the pandemic and working with our tagline Dapat Light Lang, we decided that we should feature someone that had also persevered and created a following during the pandemic,” shares Aaron James Limpe Aw, Executive Vice President of Destileria Limtuaco. “Ninong Ry created some content for us during the year and we thought why not support those who supported us.”

In 2021, the brand decided to give the reigns to the people as they opened the calendar model title to the public. During this public online search, it was TikTok sensation Sassa Gurl who came out on top and her 2022 White Castle Calendar was lauded for being truly inclusive and a win for the LGBT community. “It wasn’t our intention initially and it was definitely a gamble. We knew there were those who would have negative reactions to our move,” shares Brandon Jon Limpe Aw, VP for Administration of Destileria Limtuaco.

Regardless, the move created a media firestorm and the brand soon realized that it could do so much more with their annual calendar release. As Destileria Limtuaco President and CEO Olivia Limpe-Aw put it, “we had released past calendars that launched the careers of actresses and models. With that kind of clout, we decided that we could use this platform to launch different causes and advocacies.”

“Sexy calendars have become a contentious concept. The featured beauty standards have been deemed unrealistic and not representative of the everyday female,” says Limpe-Aw.

Ria Atayde, who is a champion of body positivity, through this calendar, shows us that you are at your sexiest when you’re comfortable with and confident in yourself. “Beauty comes in countless forms, shapes, and sizes. At this day and age, beauty cannot and should not be confined in a singular mold,” says Ria. “I am honored to be chosen as a White Castle Whisky Girl as the brand allows and supports me in my advocacy to empower each and every woman to embrace her femininity and celebrate her body.”

Together, White Castle Whisky and Ria Atayde aims to join hand-in-hand in sending out a positive and affirming message on the vast diversity of beauty and the multiple variations of what it truly means to be confident and sexy in the hopes of enabling millions of women to embrace the power that they wield as they all stand united in making the world a better place.

For more information on White Castle Whisky and for exciting news updates on Ria Atayde, like White Castle Whisky on Facebook.

Share |

Ria Atayde showcases her adventurous side in the suspense web series 'High'

Entertainment Wednesday, January 09, 2019

We all know that the Internet specifically the social media has helped us alot in so many ways. From doing home works to googling different places and being updated with the latest happenings around the globe but at some point, it has become a major influence to most of us especially the younger generation. If we're not careful, we might got addicted using it or worse, we might be trapped in some dark scenarios that will eventually make our lives and also our families in great danger.

The newest web series "HIGH" which debuted via iWant app (You can download it via Google Play or App Store) features the story of Miguel Soledad (Markus Paterson) who is a socially awkward guy from Nueva Ecija.

He is forced by his sister Gabby (Ria Atayde) to go to Manila so they can see each other again. In Manila, Miguel meet Mariel (Sammie Rimando) and learns that Gabby already left for Paris. What is supposed to be a reunion between the siblings became a game of hide and seek when Miguel finds out that his sister has been active and joining an online challenge "Wanna Get High" wherein each completed task, she will earn a prize. Curious about the game, Miguel tries it himself but unknowingly, he became part of the mysterious online game that will also give way in finding the real truth about the dangers of being addicted to this challenge.

During the BlogCon of Ria Atayde, she shared details about working on this web series "High". According to her, she really enjoyed shooting the episodes because she knows there will be challenging scenes that she needs to do and aside from this she will be working with talented artists.

How was Ria Atayde picked for the role as Gabby in "High" and how did she prepared for the role?

Ria said that she is already acquainted with Markus Patterson because he is also a friend of Inigo Pascul who is also her friend. High was shot in the latter part of 2017 which was 2 years ago which is why she is excited for everyone to watch the suspense series.

Most people know that Ria is a very adventurous person which is why most of her showbiz friend would pick her if they have a daring challenge to do for a show or so, like recently she was handpicked by one of her close friends Enchong Dee to be his partner in Extreme Ends where they will do some extreme challenges in Hong Kong. Doing these kind of stuff gives excitement to Ria which is why when Ria was doing her scene for High wherein she needs to climb the highest peak of a building in Quezon City, it was a GO for her and of course it alarmed her Mom, top caliber actress Ms. Sylvia Sanchez but all is well and she did the stunt with harness on.

Speaking of Ms. Sylvia Sanchez, Ria's Mom, she's a very supportive mom to all of her children which is why when she finally watched the first four episodes of "High", she praised the quality of the web series, from the amazing drone shots, to the sounds and editing and of course the great ensemble of actors and actress. She also praised no less than her daughter Ria Atayde for doing a great job on her role as Gabby. Because of "High", Ms. Sylvia shared on her Instagram account that she got alarmed of how the social media is affecting a lot of teens which is why she talked to her two kids Gela and Xavi and made them promise that they will not engage in any suspicious activities in the internet and always be responsible in their actions. Ms. Sylvia added that parents play an important role in honing their children as they grow up. She also encourages everyone to watch High because they will learn a lot about this web series.

Ria Atayde as Gabby in "High"

With Ria Atayde's busy schedule, she has done several projects in 2018, she will surely shine brighter this 2019 because of her sheer talent in acting and more!

Don't miss HIGH now streaming on iWant with four episodes, Episode 5 and 6 will be available this Saturday January 12 and the finale episodes on

January 19.

Share |

Arjo and Ria Atayde in MMK on December 8 plus their MMFF 2018 film entry

Arjo and Ria Atayde on MMK Friday, December 07, 2018

For the first time, real life siblings Arjo Atayde and Ria Atayde will be in one project together and this is in MMK which will be shown on December 8, 8:30 pm via ABS-CBN.

A true to life story of environmentalist Armin Marin and Rosedel Marin played by Arjo Atayde and Ria Atayde who dedicated their life for the sake of Sibuyan Island, Romblon for the sake of the whole community.

According to Arjo and Ria, it was a dream come true to work with each other. Flashback to when we got the chance to interview Ria Atayde for her episode in Ipaglaban Mo, she shared that she really wish she can work with her brother Arjo and at that time she thought is was a bit impossible since Arjo has a very tight schedule but fast forward to the present, it became a reality.

Ria shared that like her in real life, her role Rosedel loves her family very much and she is an idealist and a devoted environmentalist. For Arjo, he praised his sister saying, "Magaling sya, at very professional. Walang awkward feeling with her. Walang ilangan, as soon as we start shooting, we were both into our own characters, it's now Ria or Arjo anymore. It's Armin and Rosedel."

Ria and Arjo are very excited for their MMK episode, not everyone gets the chance to be part of the longest running program in ABS-CBN plus they get to be together as well, it's a dream come true for both of them and they can't wait for the viewers to watch it and appreciate the lives of the environmentalists who are fighting for something that will benefit a lot of people.

Their episode will be shown on December 8, 8:30pm.

Both Ria Atayde and Arjo Atayde are part of the upcoming Metro Manila Film Festival 2018 and since it will be their first time (Arjo was part of MMFF in the past but just a cameo role in Ang Panday with Coco Martin), they are very excited of the festive activities that awaits them. First off is the parade before the grand opening on December 25.

Ria Atayde is part of The Girl in the Orange Dress starring Jessy Mendiola and Jericho Rosales while Arjo Atayde is part of Jack Em Popoy: The Puliscredibles starring Vic Sotto, Coco Martin and Maine Mendoza.

Arjo shared how was his experience working with Coco again after Ang Probinsyano and he shared that, "Same po as before, walang nagbago, mas lalo syang naging perfectionist which is really good for quality purposes and for everyone to look good on screen, he helps and always has. He wants nothing but the best for this film." Arjo also shared that his dream role is to portray a character that has 24 personalities which he hopes he can do by next year and then he will also have a show by 2020.

When asked about Maine Mendoza if he is happy with her, all Arjo can say is that, "I'm more than happy."

Don't miss The Girl in the Orange Dress and Jack Em Popoy: The Puliscredibles showing on December 25 in cinemas!

Share |

Ria Atayde is Enchong Dee's travel partner in EXTREME ENDS, premieres October 17 via KIX

Entertainment Tuesday, October 16, 2018

We all know how talented Ria Atayde is, she has done several projects via ABS CBN and movies as well. Because of her versatility, she is always handpicked by some of the best directors for certain roles that fits her perfectly. Aside from acting, Ria is also known for being very adventurous, which is why she is really perfect as a travel buddy.

With this in mind, Enchong Dee, a very good friend of Ria Atayde, handpicked her to be his travel buddy in the most challenging and adventurous series "Extreme Ends."

This October, action entertainment channel KIX premieresthe brand-newreality series Extreme Ends, to give audiences a glimpse of extreme opposite sides of the vibrant city, Hong Kong.

Featuring four celebrities from four Southeast Asian countries, popular actor and swimmerEnchong Deerepresents the Philippines,taking on this adventure with his good celebrity friend, Ria Atayde. These two friends are adventurous travellers well-suited to the exciting contrasts selected for Extreme Ends, where each episode features a different celebrity and their special guests facing a different 'extreme' theme such as Day & Night and High &Low. In this way, viewers will see Hong Kong in a new light as each episode highlights extreme opposites to showcase the fascinating contrasts, non-stop intensity and distinctively trendy attributes of Hong Kong.

Enchong shared why she chose Ria as his partner, and it all boils into -Ria is very reliable, adventurous plus she speaks English fluently which is perfect for the show.

Ria shared her experience in Extreme Ends saying, "They just took us to places na Hindi typical for Hk tourists So I experienced mga low stuff. Low end dining. Low altitude activity. Low tech activity. Si Enchong naman high. So high end dining. High altitude. High tech."

View this post on Instagram

A post shared by Enchong Dee (@mr_enchongdee) on Aug 17, 2018 at 5:13am PDT

Enchong and Ria had an amazing time shooting Extreme Ends, both of them enjoyed Hong Kong the way they never did before, it was full of jam packed adventures and exciting activities that both of them can recommend to thrill seekers out there who wants their out of the country be filled with wonderful memories.

Aside from Extreme Ends, Ria Atayde is also part of Halik, she plays Baste, cousin of Christian Bables (business partner and best friend of Echo in the story) and she works for them. In her role, she's boyish type which is something new for her. She is also part of MMFF 2018 entry The Girl in the Orange Dress which also stars Jessy Mendiola and Jericho Rosales. Aside from this, she also guested as Matteo Guidicelli's travel partner in The Crawl.

Don't miss Enchong Dee and Ria Atayde in Extreme Ends which airs first and exclusively on KIX on October 17, Wednesdays at 9.30pm! KIX is available on Cablelink Ch. 31, Cignal TV Ch. 264, Destiny Cable Ch. 10, Gsat Ch. 117, and SKYcable SD Ch. 63 and HD Ch. 242.

Share |

RIA ATAYDE on working with #KATHNIEL & her dream director Cathy Garcia-Molina in THE HOWS OF US

Entertainment Tuesday, August 28, 2018

RIA ATAYDE proves that she can achieve and fulfill her dreams on her own, step by step because she is driven and focused. There's no denying how projects can pouring in for her since she is very professional in what she does and a versatile actress at that.

Her TV stints started from Ningning way back in 2015 and since then she has done several challenging roles in Maalaala Mo Kaya and Ipaglaban Mo. Now, she is ready to hit the big screen with no less than the famous love team KathNiel Kathryn Bernardo and Daniel Padilla in"The Hows of Us" directed by box-office director Cathy-Garcia Molina.

In the movie, "The Hows of Us" Ria plays the best friend of George (played by Kathryn Bernardo). She will somehow play a vital role in keeping George and Primo (Daniel Padilla) together. Ria shared that it was a wonderful experience working with #KathNiel saying, "They're such nice people. Super kind and nakakakilig even off camera."

On working with Direk Cathy, Ria said that it was a big check on her bucket list on working with Direk Cathy since Her Mom Sylvia Sanchez and brother Arjo Atayde has yet to work with the box-office director. "It's an honor. I'm so happy. She's such a nice, welcoming and passionate person. She knows what she wants and I learned a lot from her. " Direk Cathy also said that she was happy that Ria played the role since she is really a good actress.

Ria described their movie "The Hows of Us" - "Hits a bit too close home. Masaquette" as she shared on her Twitter account. This just means that this film is very relatable to all especially for those couples who have been together and has been experiencing struggles to balance their life and love for each other.

Aside from her busy schedule of promoting "The Hows of Us", Ria is also part of the teleserye via ABS CBN "Halik". Here she plays the cousin of Christian Bables who works in his and Jericho Rolsales' company. She plays a bit boyish in the series because she grew up close to the guys and she became tough because of the industry they worked in. Ria shared that she enjoys working with the rest of the staff and crew, the director and writers were very hands on and collaborative which is something she thinks is awesome for the actors.

Aside from this, Ria is also part of a reality show where er good friend Enchong Dee tagged her to be part of an extreme adventure in "Extreme Ends". Extreme Ends is a reality show featuring four celebrities and their special guests experiencing the many diverse sides of Hong Kong. Side by side, Enchong and Ria, as each other’s favorite adventure buddy, they should always be ready to push their boundaries in this exciting experience.

Ria shared her experience in Hong Kong, "It was so much fun. There were physical activities and some games. It was a different experience and it was nice to experience that with Enchong. -What are the first experience u had while doing the show. - First time doing a certain water sport. First time actually proving my balance. First time to do the activities I did in HK. "

Extreme Ends will air starting on October via KIX - available via Cablelink Ch. 31, Cignal TV Ch. 264, Destiny Cable Ch. 10, Gsat Ch. 117, and SKYcable SD Ch. 63 and HD Ch. 242.

Ria is also slated to do another movie to be released this November and is part of the Metro Manila Film Festival 2018 entry The Girl in the Orange Dress together with Jericho Rosales, Jessy Mendiola, Sheena Halili and more.

For now, don't miss RIA ATAYDE in THE HOWS OF US, showing on August 29 in cinemas nationwide under Star Cinema.

Watch the trailer of THE HOWS OF US

Share |

Joseph Marco & Ria Atayde partners in a business venture 'Lab by Eyebrowdery'

Entertainment Tuesday, July 24, 2018

“Kilay is life.” I'm sure most of you have heard this line at one point in your lives and as for me, I always hear it from my friends and even family members and I must admit—it is definitely true.

If you’re in a rush, you can skip all the usual makeup routine but will never leave the house without doing your brows. Don’t you agree? Science even says that the eyebrows are the most important facial feature. The obvious choices for some might be the mouth, eyes, and nose, but in reality, the eyebrows stand out the most. Believe it or not, your brows have an enormous effect on your look. By making tweaks on the shape and color, this can give you a makeover in an instant.

Joseph Marco and Ria Atayde partners in a business about grooming eyebrows.

This is the primary reason why bff's Joseph Marco and Ria Atayde together with their friend Ms. Klarisse ventured into the eyebrow grooming business because it is one part of our face that we can't definitely neglect.

Joseph Marco shared how he and Ria came up with the business. Joseph, since he is the only man in the group, he is in-charge of the operations side, this is not the first time Joseph ventured into having a business of his own, he owns a computer shop and a laundry shop as well which is why he knows how to handle a business already and makes it a point to be hands on to it even though there are times he is busy with his showbiz engagements, he said that in order for the business to grow, you should give time to it and check it all the time.

Ria Atayde on the other hand shared that Joseph Marco was the one who invited her to be a business partner and since they're close and she also wanted to try venturing into the beauty side of business, she said yes. She already have an experience when it comes to the business side since she also had a business with her two cousins which is called "7107", it's a clothing line which is a Filipino inspired shirts that she started way back when she was still in college. It has consignment in SM Kultura and some local airports in the country. Because of that business, she learned a lot about designing which she used now in LAB by Eyebrowdery.

Ms. Sylvia Sanchez, Mom of Ria Atayde is also present to support her daughter on the grand opening of Lab by Eyebrowdery. She also shared some advice to Ria on how she would be an effective business woman plus some kilay tips as well.

There are plenty of services to choose from when you visit Lab by Eyebrowdery especially if you want to have that perfect kilay. It's always best to know how to thread your eyebrows and the perfect shape of your eyebrows to compliment your face. They also have a Korean BB Cream - a semi-permanent foundation plus Keratin Lashes.

No matter how busy the showbiz life can be, it's always nice that celebrities take time to invest and grow what they've worked hard for and invest it into business that they love. This is what Joseph Marco and Ria Atayde did. Joseph Marco will have an upcoming show soon while Ria Atayde will be part of the upcoming Metro Manila Film Festival movie "The Girl in the Orange Dress" with Jessy Mendiola and Jericho Rosales.

Lab by Eyebrowdery

3rd Level, Ayala Malls Feliz

Marikina City

For more details, visit the official Facebook page of Laby by Eyebrowdery https://www.facebook.com/Lab.Eyebrowdery.ph/

Share |

Ria Atayde on her fitness goals plus more on her showbiz career aspirations

Entertainment Monday, April 02, 2018

Share |

Ria Atayde in Ipaglaban Mo Disgrasyada

Entertainment Tuesday, February 27, 2018

We all know celebrities are influential and powerful individuals, who, more often than not — are exceptionally good looking. These are the people who might have directed the way we think, act, and even the way we look. And of course, most of the celebrities we look up to nowadays are the sons and daughters of our favorite actors and actress who took over the showbiz industries in the past and even in the present.

One of them is no less than RIA ATAYDE, daughter of Ms. Sylvia Sanchez who never fails to wow the viewers with her on screen projects and movies since day one. We all know how Ms. Sylvia Sanchez weaved her career from scratch and even until now she still shines like a gem because she still gives her 101% when she acts in different roles.

Of course, her son and daughter Arjo and Ria have their whole lives ahead of them, though they are showing signs of being even more active than their stunning parents, it all starts now as they continue to bombard the viewers with one of a kind performances.

Ria started way back in 2015 when she bagged the lead role in Ningning as Teacher Hope Cruz. Then fast forward to 2017 when she got the role of Dra. Gia Lana in My Dear Heart. Ria shared that before she wanted to become a broadcaster but as years pass by, she wanted to act and she wanted it more than ever.

Ria started the year with a remarkable performance in Ipaglaban Mo aired last February 23. She plays the role of Gladys Laurena, a woman fighting for her rights after her employer dismissed her from work just because she got pregnant out of wedlock.

Irma Adlawan and Julio Diaz as Gladys' parents

Cora Waddell as Gladys' best friend

Enzo Pineda as Ben, her boyfriend

Ana Abad Santos plays Glady's attorney

Since she grew up in a dysfunctional family, Gladys sees to it that every day she strives hard to have a better life. With hard work, she managed to excel in the school she is working in and even got recognized as ‘Employee of the Year.’ On top of that, she also found love through her boyfriend Ben (Enzo Pineda).

However, everything took a sudden turn when Ben left her after finding out about her pregnancy. Her struggles did not end there because her employer suddenly fired her after learning about her situation.

Since she was left hanging with only her parents and her friend to cling on, she went to consult a lawyer so that she can ask for a legal advice, her lawyer helped her file charges to fight for her rights. At the end of this episode, Gladys got the justice that she was longing for.

I love how Ria played her role as natural as possible. We can all learn a lot from her role as Gladys since we should also know our rights in all aspects especially if we are very dedicated with our jobs and we have a family who's counting on us.

Ria also shared that there was this scene with Enzo Pineda that she was really challenged and she also feels grateful that she was able to work with Ms. Irma Adlawan and Mr. Julio Diaz because working with great actors inspires her more to give her best and by watching her do her scenes side by side with them, she actually nails it. I believe that she can definitely play different roles and that she is also very versatile, she can play a rich role, a kontrabida role and even a bida role.

Ria also shared that it was her bucket list to work with Direk FM Reyes, she said that she's heard so many good stories on working with him which is why she really dreams on working with him plus Direk FM is also Arjo's first director which is why he shared some experiences as well on working with him.

On my one on one interview with Ria, I got to ask her which genre she would love to do in the future and she said that she wishes to do an action film or teleserye in the future. Ria also shared that she wishes to work with her all time favorite actress Ms. Judy Anne Santos.

All in all, Ria's performance in this week's episode of Ipaglaban Mo only proves how talented she is. Her eagerness to learn more and to experience more in terms of acting is showing plus just by watching her, you'll know that she is without a doubt serious and passionate in her chosen craft. I wish she'll be given a teleserye soon and hopefully, she'll also do a movie in the near future, hopefully a project with her brother Arjo and Mom Sylvia.

For more updates about Ria Atayde, follow her Instagram account via:

@ria

Share |