The bundles offer extra rice and extra sauce for a more satisfying meal, alongside options with fries or Peach Mango Pie to suit different cravings.

“We know our customers are always looking for meals that are sulit (worth it) and satisfyingly sarap! That’s why we’re offering them more choices to enjoy Jollibee Burger Steak in ways that work for them, whether they want something heavy with extra rice and sauce or a delicious side like Fries or Peach Mango Pie to complete their meal” said Dorothy Ching, vice president for marketing of Jollibee Philippines.

Customers can choose from a selection of Burger Steak meal bundles for only ₱99, with options that include extra rice and extra sauce, fries, or Peach Mango Pie, all paired with a drink. Select bundles offer savings of up to ₱41.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites via GrabFood and foodpanda, and follow us on social media for more JOYful surprises.

In the Philippines, the Department of Tourism is advancing community-based tourism through its 2026 Cordillera tourism village initiative, which aims to make tourism more inclusive and sustainable by empowering local communities to take an active role in tourism development. The initiative promotes preserving Indigenous traditions and natural resources while providing technical guidance to strengthen local tourism offerings and livelihood opportunities. This reflects a broader regional trend with more than 80% of travelers in Asia Pacific reportedly preferring sustainable tourism.

A similar approach is taking shape in Siak Regency, Riau, Indonesia, where rivers, cultural traditions, and local livelihoods are closely connected, much like the Philippines’ coastal and riverside communities. Building on this shared connection, Siak Eco Wonders, an initiative developed by Skelas and local stakeholders, combines Siak River experiences, Malay heritage and local cuisine to create livelihood opportunities for local micro, small and medium enterprises (MSMEs) while preserving Siak’s cultural and natural heritage.

From River Potential to Empowering Tourism Experiences

Siak Eco Wonders began by transforming the Siak River, traditionally used for transportation and community activities, into a cultural tourism attraction. In collaboration with Benteng Berdaulat and local Tourism Awareness Groups (Pokdarwis), traditional sampans now let visitors explore Siak’s history and heritage. 

Taufiq Nurrohim, Business Development of Skelas, explains that the initiative aims to develop Siak’s tourism sustainably. “We saw great potential in Siak, but the management was not yet maximized. It was not because it was wrong, but because things were not yet connected and packaged well,” he said.

Siak Eco Wonders offers meeting, dining, and tour packages that connect visitors with local communities. Meeting packages typically accommodate 30 to 40 guests, averaging two bookings monthly from corporate CSR programs and government agencies, while dining experiences can host up to 100 visitors. Tourists can explore heritage sites such as Siak Palace, Syahabuddin Mosque, and Balai Kerapatan on wooden bicycles, and hear the rare komet music box, one of only two remaining worldwide and the only playable one. Other activities include nastar cookie-making at the Pinaloka pineapple processing center, learning about cork fish processing and peatland conservation at Alam Siak Lestari, and joining local fishermen to set nets in the afternoon and collect fish the following morning.

Dining experiences further support local livelihoods by engaging Benteng Hulu Village residents to prepare traditional Malay dishes such as asam pedas patin, salais fish, tapah fish and juara tumbuk instead of relying on large catering services. Visitors can also experience makan beranyut, a traditional fishing practice of dining aboard a sampan while drifting along the Siak River.

Skelas Incubation and Low Impact Tourism Practices

Siak Eco Wonders did not develop in isolation. Siak Eco Wonders builds on Skelas’ mentoring experience, including its management of Siak River Land, and partnerships with local MSMEs, Tourism Awareness Groups (Pokdarwis) in Mempura and Benteng Hulu Districts, and Bank Indonesia. Sustainability is integrated into its operations, with meeting and dining packages eliminating single-use plastics and encouraging reusable tumblers or paper cups. Food waste is also processed using maggots in partnership with the Village-Owned Enterprise (Bumkam) Sejahtera in Mempura District.

“We want this tourism to provide a simple example that tourism activities can run without adding a burden to the environment,” said Nurrohim.

The initiative also creates opportunities for local youth, engaging eight vocational tourism students as dinner servers and around 20 rotating volunteers in tour activities since its launch in July. To promote its offerings, Siak Eco Wonders has partnered with seven local influencers who experienced and shared its tours. The initiative has also begun attracting international visitors, including student groups from Japan and Malaysia and travelers from Singapore.

Local Economic Impact and the Direction of Restorative Tourism

Since its launch in July, Siak Eco Wonders has generated around IDR 21 million (approx. PHP 73,500) in revenue, with an average of 15 to 20 tourists monthly and 20 to 30 bicycle renters weekly. Beyond revenue, the initiative supports around 10 local MSMEs across food, processing, and transportation services. Visitors also leave with positive impressions and greater awareness of the importance of keeping Siak and its river canals clean.

Challenges remain in pricing and accessibility, with lodging averaging IDR 300,000 (approx. PHP 1,051.51) per night and travel from Pekanbaru taking two to three hours by road. Visitors from Malaysia and Singapore also require combined sea and land transport, making value-added tour packages essential. To strengthen its offerings, Skelas plans to establish a business entity, expand partnerships, and develop environmentally friendly homestays using traditional Malay houses.

“The hope is that tourism in Siak does not just sell views, but also revives culture, protects nature, and creates jobs,” said Nurrohim.

Siak Eco Wonders shows how tourism can function as a restorative economy. It not only generates income but also restores the relationship between humans and nature, culture, and the local community.

These include the launch of MyColla-C, a premium Collagen + Vitamin C support for those in their mid-30s and 40s as they embrace their next brightest chapter; and Paracetamol + Vitamin B1 + Vitamin B6 + Vitamin B12 (Alevia-B) for triple action relief of mild to moderate muscle, joint, and nerve pain. 

For PascualLab, however, excellence is not only about creating innovative and relevant health products – it's also about making them accessible and affordable. In celebration of its 80^th year, the company also offered Php 80 off selected products through one of the country’s top drugstores, as a gesture of gratitude for the many years of continued trust and support.

The Public Relations Society of the Philippines (PRSP) will return to Cebu on October 14, marking a milestone in its 69-year history with the appointment of its first-ever Visayas regional chair.

Dubbed “STEWARDING PRSP: Amplifying Voices, Building Trust,” the one-day gathering will bring together public relations (PR) and communications professionals, government and corporate practitioners, students, and educators to discuss regional leadership, professional development, and responsible communication.

Doris Isubal-Mongaya, founder and CEO of PRWorks Inc.

The event will focus on three priorities: empowering regional networks, advancing PR practice, and championing truth.

PRSP will induct new members from the Visayas and formally appoint Doris Isubal-Mongaya, founder and CEO of PRWorks Inc., as the first Visayas Regional Chair of the PRSP Visayas Regional Network. The appointment aims to give practitioners in the region a stronger voice in the national PR community.

“PR cannot be Manila-centric if we want to build a stronger profession,” said Ana Pista, APR, president of PRSP. “The stories, challenges and expertise of our regions must be part of the national conversation. This is what it means to steward PRSP.”

Advancing PR practice

The morning program will focus on advancing PR practice through the PRSP Professional Development Program, scheduled from 8:30 a.m. to noon at Event Screen 2 on the third floor of SM City Cebu.

The program will feature Jeremiah Rodrigues, CARMA’s general manager for Malaysia and the Philippines, on strategic measurement; Paul Michael de Quiros, president of Full Circle Communications, on crisis communication; and Pista on responsible communication, including the ethical use of artificial intelligence in PR.

Promotional poster for the THINKaMuna: Media and Truth Forum on October 14, 2026, at the SM Seaside City Cebu Cube Wing Atrium

Addressing misinformation and disinformation

In the afternoon, PRSP will partner with MediaQuest Holdings Inc. and THINKaMuna Pilipinas for THINKaMuna: Media and Truth Forum, scheduled from 1 p.m. to 5 p.m. at the Cube Wing Atrium of SM Seaside City Cebu.

The forum will address misinformation, disinformation, and the challenges these pose to public trust.

Mon Isberto, APR, a consultant at MediaQuest Holdings and head of THINKaMuna Pilipinas, will lead a discussion on confronting misinformation and disinformation. Bea Coronel, TikTok’s communications manager for the Philippines, will discuss building trust and countering fake news. Pista will close the discussions with a call for responsible communication.

The forum is free and open to students, educators, and PR and communications practitioners. Interested participants may register through the THINKaMuna: Media and Truth Forum Registration page.

The Cebu gathering forms part of PRSP’s expanding regional network, bringing the Society’s professional development programs, leadership opportunities, and advocacy closer to practitioners beyond Metro Manila.

“STEWARDING PRSP: Amplifying Voices, Building Trust” is sponsored by PMFTC Inc., Meralco, and CARMA.