FWD Life Insurance Corporation (FWD), one of the fastest-growing insurers in the Philippines, launches The One for pet lovers—a plan designed to protect policyholders while also supporting animal welfare through the Philippine Animal Welfare Society (PAWS).

As of 2024, 68% of Filipino households own pets—roughly seven in every 10 families have a dog or a cat. For millions, pets are more than companions, as they are already considered a member of the family. This has made animal welfare a shared cause, with Filipinos showing strong empathy for animals in shelters, on the streets, or abandoned without care.

According to PAWS, over 13 million dogs are strays and struggling, which is more than half of the country’s estimated 23.29 million dog population. At the same time, the pet food market has also shown a significant growth in 2025, estimated at 348.5 million USD. This stark contrast between the thriving pet care industry and the plight of stray animals underscores both the deep affection Filipinos have for their pets, along with the gap that needs to be addressed in terms of caring for the overall wellbeing of those left behind. 

Protecting oneself while contributing to a greater cause

Studies show that the bond between humans and pets mirrors that of parents and children—going far beyond companionship. In fact, 98% of pet owners worldwide report health benefits such as increased happiness, reduced loneliness, and lower stress levels. 

Pets form deep emotional connections with their humans, instinctively wanting them to stay safe and healthy. FWD champions this bond by encouraging pet owners to protect themselves through The One for pet lovers—a one-year life insurance plan with customizable benefits for accidental death and/or critical illness. Beyond self-protection, every policy carries a purpose, as a donation is made to support PAWS programs in medical care, animal rehabilitation center operations, and efforts against animal cruelty —providing protection for both people and animals.

 “As the insurer of the next generation, we believe that protection today goes beyond financial security—it’s about safeguarding the vulnerable and nurturing the values that shape a more compassionate society,” said Gavin Lai, Chief Marketing & Digital Commerce Officer at FWD. “By supporting animal welfare, an advocacy close to the hearts of Filipinos, we empower policyholders to take part in nation-building through collective action. Caring for animals reflects our commitment to protecting all lives while enabling everyone to build their best future."

Community of Compassion

The impact of The One for pet lovers goes beyond individual policyholders as it is creating a community that is protected and whose collective compassion can save countless lives.

“Every rescued animal tells a story of second chances,” said Atty. Anna Cabrera, PAWS Executive Director. “Through FWD’s support, our work continues—providing medical care, rehabilitating abused animals, and advocating for animal protection laws. Each policy purchased under The One for pet lovers brings us closer to our vision.”

For as low as ₱330 per year, anyone can secure coverage while giving animals a fighting chance all in just a few clicks on the FWD Online Shop.