It's Me, Gracee: FWD

Free rides, real relief: 'Hatid Pinoy: The Orange Ride' supports commuting Filipinos

FWD Tuesday, June 02, 2026

For many Filipinos, the daily commute is one of the most stressful and expensive parts of the day – an everyday reality that adds pressure to already tight budgets and growing responsibilities.

Starting June 1 at 8:00 AM, that journey becomes a little lighter.

Following the launch, Filipinos can enjoy free rides through “Hatid Pinoy: The Orange Ride” on select jeepneys and buses during peak hours – every Monday from 6:00 AM to 6:00 PM and Friday from 9:00 AM to 9:00 PM – running until June 30. The initiative will cover key routes including EDSA Monumento to PITX and Dahlia Fairview to TM Kalaw.

Watch the Launch of Hatid Pinoy

For commuters, this is immediate and practical support: a saved fare, a less stressful trip, and a bit more breathing room at the start and end of the week.

“For many Filipinos, commuting is a daily balancing act — managing time, cost, and competing responsibilities, while doing their best to provide for their families and plan for the future,” said Soon Liang Lau, President and Chief Executive Officer of FWD Philippines.

From left to right: Peter Antolin, GP General Manager; Sonia Pascual, AVP of Marketing Strategy, Communications, and Product Marketing; Brandon Sumbagan, Jeepney Operator; Rolan Lagura, AVP of Brand & Marketing Operations; Mark Bernal, GP President

Selected drivers also received an insurance plan from FWD Philippines

“This is why we created “Hatid Pinoy: The Orange Ride.” In Filipino culture, ‘hatid’ is an act of care — bringing someone where they need to go safely. In our own way, we want to do the same: help Filipinos get to where they need to be today, while also supporting them in getting closer to their financial goals,” added Lau.

This initiative goes beyond the ride itself. During the journey, commuters also receive simple Financial Confidence Booster cards: easytounderstand guides that inspire them to plan and protect your future. Designed for everyday life, these tools help turn small moments into practical steps toward being more financially ready.

FWD believes financial confidence is built over time — through access to clear information, practical tools, and real opportunities. Through “Hatid Pinoy,” this comes to life in three ways: helping Filipinos build financial literacy through simple, everyday content; supporting them in protecting what matters through insurance; and creating opportunities that allow more Filipinos to earn, grow, and plan for their future.

At FWD, this reflects a broader commitment to changing the way people feel about insurance — by showing up in ways that are practical, human, and relevant to everyday life. Because when people feel supported and more in control of their finances, they are better able to move forward with confidence and truly celebrate living.

At its heart, “Hatid Pinoy” carries a simple idea: confidence is built in everyday moments. For many Filipinos, moving forward doesn’t happen in big leaps — but in showing up, getting through the day, and finding small, meaningful ways to get closer to a more secure future.

Take the first step today. Talk to an FWD Financial Advisor or visit fwd.com.ph/savings/futuresure-endowment/.

FWD Philippines began operations in 2014 with a commitment to changing the way people feel about insurance. In just a decade, it has grown into a leading insurer in the market, recognized for its strength in investment-linked offerings, and consistently ranking among the top players in both new business annual premium and total premium, while holding the #1 position in single premium. These milestones reflect the trust of Filipino families who continue to choose FWD to protect what matters most as it empowers more Filipinos to move forward with confidence.

Share |

FWD launches The One for pet lovers to protect advocates while supporting animal welfare

FWD Thursday, September 25, 2025

FWD Life Insurance Corporation (FWD), one of the fastest-growing insurers in the Philippines, launches The One for pet lovers—a plan designed to protect policyholders while also supporting animal welfare through the Philippine Animal Welfare Society (PAWS).

As of 2024, 68% of Filipino households own pets—roughly seven in every 10 families have a dog or a cat. For millions, pets are more than companions, as they are already considered a member of the family. This has made animal welfare a shared cause, with Filipinos showing strong empathy for animals in shelters, on the streets, or abandoned without care.

According to PAWS, over 13 million dogs are strays and struggling, which is more than half of the country’s estimated 23.29 million dog population. At the same time, the pet food market has also shown a significant growth in 2025, estimated at 348.5 million USD. This stark contrast between the thriving pet care industry and the plight of stray animals underscores both the deep affection Filipinos have for their pets, along with the gap that needs to be addressed in terms of caring for the overall wellbeing of those left behind.

Protecting oneself while contributing to a greater cause

Studies show that the bond between humans and pets mirrors that of parents and children—going far beyond companionship. In fact, 98% of pet owners worldwide report health benefits such as increased happiness, reduced loneliness, and lower stress levels.

Pets form deep emotional connections with their humans, instinctively wanting them to stay safe and healthy. FWD champions this bond by encouraging pet owners to protect themselves through The One for pet lovers—a one-year life insurance plan with customizable benefits for accidental death and/or critical illness. Beyond self-protection, every policy carries a purpose, as a donation is made to support PAWS programs in medical care, animal rehabilitation center operations, and efforts against animal cruelty —providing protection for both people and animals.

“As the insurer of the next generation, we believe that protection today goes beyond financial security—it’s about safeguarding the vulnerable and nurturing the values that shape a more compassionate society,” said Gavin Lai, Chief Marketing & Digital Commerce Officer at FWD. “By supporting animal welfare, an advocacy close to the hearts of Filipinos, we empower policyholders to take part in nation-building through collective action. Caring for animals reflects our commitment to protecting all lives while enabling everyone to build their best future."

Community of Compassion

The impact of The One for pet lovers goes beyond individual policyholders as it is creating a community that is protected and whose collective compassion can save countless lives.

“Every rescued animal tells a story of second chances,” said Atty. Anna Cabrera, PAWS Executive Director. “Through FWD’s support, our work continues—providing medical care, rehabilitating abused animals, and advocating for animal protection laws. Each policy purchased under The One for pet lovers brings us closer to our vision.”

For as low as ₱330 per year, anyone can secure coverage while giving animals a fighting chance all in just a few clicks on the FWD Online Shop.

Share |

JUNIOR ACHIEVEMENT OF THE PHILIPPINES AND FWD LIFE INSURANCE’S DREAMS IGNITED: JA SPARKTHEDREAM'S REVOLUTIONARY APPROACH TO FINANCIAL LITERACY - BRONZE STEVIE® AWARD WINNER AT THE 2024 ASIA-PACIFIC STEVIE AWARDS

FWD Saturday, May 11, 2024

Junior Achievement of the Philippines (JA Philippines) and FWD Life Insurance’s financial literacy program, JA SparktheDream, has been honored with a Bronze Stevie® Award for Innovative Achievement in Corporate Social Responsibility at the 11th Asia-Pacific Stevie Awards.

This accolade underscores the program’s holistic and revolutionary approach to financial literacy, empowering Filipino youth toward financial wellbeing while nurturing socially responsible individuals.

"This award strongly showcases the transformative power of financial literacy education and the positive impact it has on young Filipinos. By giving them the resources to manage their finances responsibly, we empower them to build a financially-wise future for themselves, their families, and our communities,” said JA Philippines Executive Director, Krishna Alejandrino.

“This recognition reaffirms our commitment to nation-building through innovative initiatives like JA SparktheDream. Together with JA Philippines, we created this program to address the critical need for financial literacy among Filipino youth. We believe that by equipping them with financial knowledge, we’re not just shaping their individual futures but also fostering sustainable development of our society,” said FWD Life Insurance President and CEO, Jumbing De Rosas.

Launched in 2023, the JA SparktheDream program integrates financial, social, and life skills education, empowering youth to become their own agents of change. Students are equipped with essential skills and knowledge through financial management lessons led by JA and FWD volunteers, an interactive online learning platform, and community engagement activities – fusing traditional and experiential learning to unlock their full potential and envision a future filled with possibilities.

In less than a year, the program has successfully reached out to 5,000 primary school students, a foundational step toward its broader Asia-Pacific goal of supporting 25,000 students with financial literacy by 2024. Additionally, JA It’s My Dream, an innovative early entrepreneurship program under JA SparktheDream, has supported over 120 out-of-school youth (OSY) with financial and entrepreneurial skills. The OSY participants are also poised to gain firsthand business experience in the upcoming JA Dreamers Pop-Up bazaar after pitching their product ideas and receiving funds from various local companies.

Through JA SparktheDream, JA Philippines and FWD Life Insurance strive to create a progressive future where financial literacy is accessible to all, and young minds are equipped to address societal challenges.

Discover how you can contribute to shaping the future of our community with JA SparktheDream. Visit ph.jasparkthedream.org to learn more about the initiative.

About Junior Achievement of the Philippines (JA Philippines)

Junior Achievement of the Philippines (JA Philippines) is a non-profit organization that empowers young people to own their economic success, plan for their future, and make smart academic and economic choices. Through various educational programs and initiatives, JA Philippines equips students with essential skills and knowledge to thrive in the modern economy and become responsible, productive members of society.

Share |

7 Lessons on Personal Finance and Manifesting Dreams from Ces Drilon and FWD Experts

FWD Thursday, November 24, 2022

Financial lessons carry more weight when they are from people who learned them the hard way—through struggle, years of hard work and persistence. During FWD Life Insurance’s Manifesters Roundtable FB livestream, hosted by Edric Mendoza, multimedia journalist and entrepreneur Ces Oreña-Drilon shared inspiring nuggets of wisdom that’ll help you build and manifest your dreams. With her were FWD leaders in various fields: Chief Agency Officer Jun Marasigan, Head of Investment Operations Michelle Lumabi, Senior Regional Sales Director Alvin Jade Rivano, Senior Area Sales Head Edison Brian Rivera, Area Sales Head Evalyn Oasan, and financial advisors Lester Reyes, Catherine Joy Go-Mendoza, and Joel Salazar.

Since she became an entrepreneur, Ces has been inspiring people to manifest their dreams, which they may have put on the backburner because of so many excuses. But what people don’t realize is they can already start and slowly build their dreams.

We all know that working hard is one of the most important ingredients to manifesting one’s dreams, but there is so much more to the journey: personal reasons that range from family to being inspired by one’s parents (or children), and having the right mindset. Another vital ingredient that people don’t always consider is financial security. When you know you’re financially protected, you have the courage to live your dreams.

Ces Drilon, Edric Mendoza, and FWD Life Insurance experts shared nuggets of wisdom about investing and manifesting dreams.

Here are our top 7 takeaways from the virtual roundtable discussion livestreamed on FWDPH Facebook Page:

1. Let the “why” and “who” of your dreams drive you, not just the “what.”

It’s not just about the “how” of success but also the “why.” Why do you work so hard? Most people work hard not just for themselves, but for their family to have a comfortable life, to finance their children’s education, to help take care of their aging parents, to be able to afford a bigger house, to enjoy life and not just let it pass you by. When you feel like giving up on these dreams, remind yourself why and for whom all your goals are.

2. You don’t have to dream alone. Share your goals with loved ones.

“It’s very important to share your plans with your family,” Jun Marasigan said. “Next, you need to consult experts who know how you can achieve your goals. With my first insurance plan when I wasn’t in the industry yet, I consulted an expert on how I can financially prepare for the future because of what happened to my father, who passed away when I was young.”

Jun revealed that he comes from humble beginnings as his parents were from fishing and farming families. His dad died when Jun was only 22. “My father was the sole breadwinner of eight children; my mom was a housewife. I was so amazed that my father was insured. A family man with eight children was still able to think of protecting his life and his wife. To me, that’s love and responsibility. I was so inspired by that.”

Letting your family dream with you is one way to keep those very dreams alive. “Sometimes people give up when they feel they don’t have someone supporting them,” Lester Reyes added. “It’s important that aside from believing you can do it, others believe in you too. If your dream is to build a financially secure future, consult a trusted financial professional because we’ve already done this, we’ve studied this and can make recommendations on investing.”

3. Learn from your mentors.

Even for Ces Drilon, who’s achieved so much in her broadcasting career, nothing came easy. As a fledgling reporter, she had to work hard to learn how to talk from the field, but she also had people that mentored her by example. “You follow people who have succeeded before you. For me, it was pioneers Tina Monzon-Palma and Cheche Lazaro.”

She added, “Success doesn’t come overnight. You have to work at it. Tiyaga. People think reporting is so glamorous, but a lot of time it’s spent waiting, researching.”

It’s no different in her second career as an entrepreneur. She continues to study how successful people who came before her managed to grow their business and their wealth. You may not have the same resources as your business idols, but you can try to emulate their habits and philosophy about money.

Don’t worry about how little you know about the ins and outs of financial planning right now. Treat your financial advisor as your mentor. Experts such as FWD’s financial advisors can help guide you on how you can manifest your dreams faster and more securely. They’re here for dreamers like you who have the burning desire to achieve goals but aren’t sure how to do it.

4. Be patient.

Manifesting one’s dreams takes time, which requires patience. If you have the opportunity to focus on your dreams now, do it and count yourself lucky because not everyone can.

Ces is an example of that. For many years, she dreamt of spending more time on a farm but just couldn’t when she was still working for a TV station. During the pandemic, she grabbed the opportunity to not only enjoy farming and growing plants, but to actually turn it into a business. Ces invested her savings in her natural products brand Provenciana, enrolled in classes, and upgraded her skills. “This is really the road to success: you have to be patient.”

And as experienced by Ces, manifesting dreams also require that you’re able to protect and grow what you’ve started.

5. Let the experts help you.

According to Michelle Lumabi, “maling akala” prevents most Filipinos from investing. “One of the most common misconceptions is that they need to shell out a big amount of money before they can start. There are platforms where you can start for as low as Php5,000. There are financial institutions like insurance or asset management houses that have easy payment terms.”

Michelle cited FWD Manifest as a unique investment-linked insurance plan for its four bonuses: the startup bonus, the premium extension bonus, the investment protection bonus, and the guaranteed milestone increase. Each bonus is credited to your main account so there is more capital to grow.

Michelle Lumabi shares, investment decisions must be made based on personal goals and not on what’s happening in the market.

6. Develop a positive mindset.

Anything we don’t know is scary—but it’s also an opportunity for growth and success. “Mindset is everything. Don’t be scared,” Jun said. “I started working at 20 and investing at 23. Every time I earned my salary, I spent 70%, saved 20% and gave 10% to charity. That’s been my practice ever since. When I had something more, I made a more sophisticated way of investing. There really is no substitute for discipline and hard work.”

A positive mindset can help you raise your self-expectations and that can be a powerful tool. “Failure for me was not an option,” said Ces, whose children are now her business partners. “We share goals and we’re quite disciplined. I’m very happy to be ordered around by my sons and proud that they have so much wisdom.”

7. Focus on one goal at a time.

Dreaming is one thing, focusing to work on those dreams is quite another. Be single-minded in your pursuit to make your dreams a reality. “Pursuing too many goals simultaneously may contribute to one’s failure,” said Alvin Jade Rivano. “Focus on one goal, dedicate yourself to it. Some experts even say be obsessed with it.”

Manifesters’ Roundtable was a kuwentuhan that inspired viewers and made them believe that they too can manifest their dreams. Talk to an FWD Life Insurance financial advisor about FWD Manifest and how to make investing and protecting your future less worries.

Want to watch the Manifesters’ Roundtable? Click here.

Share |

Share. Protect. Earn. Everyone wins with financial inclusion via FWD’s Affiliate Program

FWD Tuesday, January 05, 2021

FWD Insurance is excited to announce the launch of a digital ecosystem that rewards everyone for doing good by way of sharing financial life skills and helping bridge the protection gap in the country.

The groundbreaking FWD Affiliate Program is a first in the market. Everyone can be an affiliate by simply downloading the mobile app and completing the registration process for free. Through the app, our financial advisors can spread financial knowledge and awareness in a trust-based environment to help others up skill their financial management and start future proofing with investments and life insurance.

At a time when Filipinos are stretching their budgets, now they can get expert financial self-help, and even be an ambassador helping others increase their financial IQ by sharing inspiring posts with rewards. Technology that enables this Affiliate app could not have come at a better time. The current global pandemic has made people think more about life and health issues, while economic uncertainty has triggered increasing interest in financial management and planning. Recent statements made by the Bangko Sentral ng Pilipinas exposed the average Filipino’s vulnerability: only 48% have savings to lean on during hard times, while household out-of-pocket expenses for health financing rose to a staggering P379.7B in 2019, as reported by the latest Philippine Statistics Authority numbers.

According to FWD Insurance President and CEO Li Hao Zhuang, the Affiliate Program is a win-win platform for everyone involved. The app offers shareable financial knowledge, tools and solutions while also creating employment, with an aim to start a virtuous cycle that directly empowers people and impacts enhances protection inclusion.

Li Hao said: “We want to reduce the digital divide and address the protection gap in the country. Through FWD’s Affiliate app, we democratize financial education and protection and make it rewarding for everyone. It allows our customers to be rewarded for doing good, and we believe that is especially valuable in this time of need.”

For more information regarding FWD Insurance’s products, customers can connect with their FWD Insurance advisor or via FWD’s 24/7 Live Chat (https://fwd.com.ph).

Share |

Free rides, real relief: 'Hatid Pinoy: The Orange Ride' supports commuting Filipinos

FWD launches The One for pet lovers to protect advocates while supporting animal welfare

JUNIOR ACHIEVEMENT OF THE PHILIPPINES AND FWD LIFE INSURANCE’S DREAMS IGNITED: JA SPARKTHEDREAM'S REVOLUTIONARY APPROACH TO FINANCIAL LITERACY - BRONZE STEVIE® AWARD WINNER AT THE 2024 ASIA-PACIFIC STEVIE AWARDS

7 Lessons on Personal Finance and Manifesting Dreams from Ces Drilon and FWD Experts

Share. Protect. Earn. Everyone wins with financial inclusion via FWD’s Affiliate Program

Total Pageviews

Check This Out ✅

Featured Post

Onuk Island, Balabac - Palawan: How to go to Onuk Island, Balabac & Things to Do

Popular Posts