It's Me, Gracee: Jollibee Burger Steak

Jollibee introduces Burger Steak meal bundles starting at ₱99

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Burger Steak lovers make their best beefy smile and saucy oooh with Jollibee’s fun TikTok filter

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What makes Maja Salvador an artist unlike any other?

Entertainment Monday, May 31, 2021

Maja Salvador is unlike any other. The actress, dancer, singer, and host has done it all—over the course of almost 20 years in Philippine showbiz, she’s entertained millions in every imaginable way, even going viral at times.

Maja’s skills and talents have reached legendary status at this point. Her range is versatile, seamlessly and effortlessly shifting from dramatic to comedic, making audiences feel a wide variety of emotions with the intensity of her performances.

These acting chops have earned her a multitude of awards both local and international, such as Best Actress awards in the Gawad Urian, Asian Academy Creative Awards, Asia Contents Awards, and the Busan International Film Festival. She’s also a total package as an entertainer, being able to captivate fans with her singing and dancing.

All of Maja’s talents have led her to become a Filipino artist without compare. That makes her the perfect ambassador for Jollibee Burger Steak, a meal that’s absolutely walang katulad. She’ll be debuting in Jollibee Burger Steak’s new campaign in a funny ad that pays homage to her creative skills, where she and an advertising agency try to put together a walang katulad Jollibee commercial that features her.

“When we figured that we needed someone iconic to be the face of a meal that’s walang katulad, we knew we had to have Maja on board. She has really earned the distinction of being called an artist who is unlike any other. We’re excited for people to see how we honor her and her skills in this new campaign,” said Jollibee Asst. Vice President for Core and Complementary Products, Mari Aldecoa.

Maja also took some time to share her thoughts on being part of the new campaign.

We’d like to talk about you as a “walang katulad” performer. What makes you say that you are “walang katulad”?

Maja: Walang katulad na energy ang ibinibigay ko kapag nagpeperform ako. Gusto kong nararamdaman ng audience yung energy ko, at yung saya ko na nagpe-perform ako para sa kanila.

You are known for being a versatile actress, a sensational dancer, a YouTube star, and many more. Can you share some personal experiences that have contributed to your wide range of talents?

M: Hindi rin naging madali ang journey ko bilang isang artista. Maraming paghihirap din. Pero sa bawat paghihirap na ‘yun, ‘yun ang ginagamit ko para unti-unti kong maabot ang aking mga pangarap.

How do you prepare for your most intense scenes?

M: Nire-review nang nire-review ko ang script. Paulit-ulit kong binabasa ‘yung lines, para pagdineliver ko siya, nasa puso talaga. Kailangan bawa’t role na gagampanan mo ay i-embrace ‘yun.

What’s your reaction to some of your hit scenes becoming viral on the internet?

M: Walang katulad na saya! Dahil kahit matagal nang tapos ay buhay pa rin sila sa social media.

What’s your favorite Jollibee product, and why?

M: My favorite Jollibee product is Jollibee Burger Steak. Walang katulad yun. ‘Yung pag sinabi mong gusto mo ng Burger Steak, sa Jollibee ka talaga bibili. Nandoon ‘yung malasang beef at sauce niya na walang katulad talaga!

Why do you think that Jollibee Burger Steak is “walang katulad” like you?

M: Siguro ‘yung kahit madami nang bagong product o artista, kami yung hahanapin at hahanapin pa rin—dahil kami ay walang katulad.

Like Maja, you too can enjoy the walang katulad na beefy-saucy linamnam Jollibee Burger Steak any time for as low as Php 50 solo, and P69 as a value meal with drink. Have it safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, and foodpanda! It’s also available in Drive-Thru and Take Out.

For more info and updates on Jollibee products, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.

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Here’s why Jollibee Burger Steak is walang katulad

Food Reviews Monday, May 17, 2021

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Jollibee Burger Steak’s beefy-saucy linamnam ulam, still at P50!

Food Reviews Saturday, June 22, 2019

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Indulge in the beefy-saucy deliciousness of Jollibee Burger Steak

Anne Curtis for Jollibee Burger Steak Wednesday, January 23, 2019

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How to make a viral video featuring Anne Curtis and the Jollibee Burger Steak

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Rich classic flavors, real value: the Jollibee Burger Steak

Food Reviews Thursday, July 27, 2017

For the longest time, the global fast-food scene has one strict rule for beef patties: they only belong between burger buns.

But in a country like the Philippines, a meal can never be considered a proper one without our favorite grain: rice. Most of the local dishes go well with a serving of white rice and a splash of flavorful sauce or broth.

In 1995, Jollibee—the country’s top fast-food chain and proud homegrown Pinoy brand—brought together a fast-food favorite and a Pinoy staple to create a new classic offering: the Burger Steak. Made with 100% beef patty seasoned to suit Pinoy tastes, drizzled with a flavorful mushroom gravy (a time-tested flavor pairing used the world over: beef and mushroom), and served with white rice, the Burger Steak was an instant hit for diners looking for their kanin-and-ulam fix.

“The Jollibee Burger Steak was inspired by something that many Pinoys know to be true: a flavor-packed, saucy ulam served with steamed white rice really hits the spot,” said Cathleen Capati, Jollibee Core Category Marketing Director. “But that’s the beauty of that idea. It seemed so simple, but nobody else did that over twenty years ago. For me, Jollibee only proved that we truly know and understand the Pinoy palate.”

Today, the Burger Steak remains to be a consistent Jollibee best-seller, with hundreds and hundreds of meals sold each day in 1,000 Jollibee stores nationwide. The rich classic flavors that this dish delivers is just one reason for its enduring popularity, as the fact that it has remained very affordable for over two decades continues to attract customers, too.

“Aside from the Burger Steak delivering a truly beefy-linamnam, saucy-sarap dining experience every time, it delivers great value, too,” added Ms. Capati. “For only 50 pesos, you get delicious ulam and rice for a truly satisfying meal.”

Experience the beefy-linamnam and saucy-sarap goodness of the Burger Steak for yourself today. The Jollibee Burger Steak is available for dine-in, take-out, delivery, and drive-thru transactions, with prices starting at P50.00* for the Solo Meal.

For more information on your classic Jolly favorites, like www.facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram.

* Prices may vary across different locations.

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Anne Curtis: Fearless in saying YES

Anne Curtis Tuesday, July 11, 2017

“I never fear or regret saying ‘yes,’ especially to situations and things that can lead me to great, unforgettable experiences,” quipped Anne Curtis, one of the Philippines’ most sought-after entertainment personalities.

With such an open attitude towards life, it’s easy to see why Anne has managed to go from a balikbayan on a holiday to a prominent figure in the showbiz industry for the last twenty years.

“And I have to add that my showbiz career started right in Jollibee Boni, when I was approached by a talent scout,” the actress said. “Jollibee really reminds me of that fateful ‘Yes’ that I said twenty years ago, and look where that brought me!”

Earlier this year, Anne returned to where her impressive career began, but with a sweeter twist as the endorser of Jollibee’s best-tasting and best-selling Burger Steak. The actress calls her Jollibee endorsement as a “homecoming,” and is truly in love with her favorite 100% beefy-linamnam and saucy-sarap rice meal.

‘Best with rice’

Despite her Australian heritage, Anne remains truly Pinay at heart—especially in her favorite comfort foods. She loves a good ulam with white rice, just like millions of Filipinos who enjoy this simple yet filling combination every day.

“I know that there are some who would think that a burger patty doesn’t go well with rice, but Jollibee Burger Steak’s 100% beef patty with its flavorful mushroom sauce really is best paired with a steaming cup of rice,” said Anne.

In her latest TV commercial for Jollibee Burger Steak that began airing last July 9, Anne gives us a couple of reasons to say ‘Yes na Yes’ to this flavor-packed combination.

“The Jollibee Burger Steak is indeed the best-tasting rice meal you’ll have for this really great, affordable price,” shared the actress. “Best-tasting na ang 100% beefy-linamnam patty, saucy-sarap pa ang mushroom gravy, bagay na bagay pa with rice!”

Haven’t tried the Jollibee Burger Steak yet? Take it from true-blue Burger Steak lovers like Anne Curtis and say “Yes na Yes” to the unforgettably delicious dining experience offered by the Jollibee Burger Steak Rice Meal, available for dine-in, take-out, delivery, and drive-thru transactions, starting at P50.00*.

* Prices may vary across different locations

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Anne Curtis joins Jollibee family

Anne Curtis joins Jollibee family Tuesday, February 21, 2017

“I’ve come full circle with this endorsement,” says the Fil-Australian actress

Jollibee’s Burger Steak is “love at first bite” according to Anne Curtis. For her, its beefy patty and savory signature mushroom gravy sauce is the Filipino version of steak and always reminds her of home.

Actress, TV host, and all-around performer Anne Curtis is the newest Jollibee endorser.

Jollibee, the country’s number one fast-food chain, is proud to welcome another star to its ever-growing family of celebrity endorsers. Anne’s first project for the homegrown QSR brand is an ad campaign featuring the best-selling Burger Steak, which premiered last February 12, 2017.

“Anne is dynamic and talented, and her cheerful demeanor brings joy to everyone around her,” said Francis E. Flores, Jollibee Global Chief Marketing Officer and Philippines Head of Marketing. “We hope the nation shares our excitement over Anne being the newest endorser of one of Jollibee’s most popular products, the Burger Steak.”

A joyful discovery

2017 marks Anne’s 20thyear in Philippine show business, where she had made waves through a slew of TV shows, critically acclaimed blockbuster hits, and in recent years, sold-out concerts at some of the country’s most prestigious event venues.

Her journey to stardom began exactly twenty years ago, at a Jollibee store along Boni Avenue in Mandaluyong City.

“Jollibee brings me so much joy,” she said. “At a young age, my mother introduced me to the Filipino treat that is Jollibee. This is where I got to taste the sweet Jolly Spaghetti, the joys of Chickenjoy, and of course, the Filipino version of steak, the Burger Steak with rice! It started my life here in the Philippines,”

A 12-year-old balikbayan visiting relatives from her mother’s side, Anne was discovered by a talent scout while she was enjoying Jollibee’s signature treats.

“I remember having Chickenjoy and Jolly Spaghetti,” said Anne, who excitedly recounted her ‘discovery’ story. “I wouldn’t be the star I am today if I was not eating at Jollibee 20 years ago. It’s just one of the reasons why Jollibee has a special place in my heart.”

“It is such an amazing story,” added Flores. “Anne just proves how instrumental Jollibee is in introducing relatives and friends from abroad to the Pinoy experience.”

“With Jollibee, there’s always a treat to look forward to, from mainstays like Burger Steak and limited time offers like the Tuna Pie. You’ll never get tired of eating at Jollibee, because there’s so many treats to choose from. The food really brings me so much joy!,” said Anne.

(L-R) Standing with Jollibee to welcome Anne Curtis to the Jollibee family are Jollibee’s Brand Manager for Rice Meals Kat Silvoza, Core Category Marketing Director Cath Capati, and Brand Communications Director and Head of Kids Marketing Arline Adeva.

With a truly joyful discovery story, Anne believes that her Jollibee endorsement could not have come at a better time.

“I’ve always come so near, yet so far,” she said. “There were plans before, but they never pushed through. Finally the time has come and it’s really a big dream come true for me. I feel like I’ve come full circle in my career.”

Witness Anne find her beefy ever after with the latest Jollibee Burger Steak TVC, which began airing in the Philippines last February 12, just in time for Valentine’s Day.

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