The Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of thousands of music fans came together on July 5 for Puregold’s OPM Con 2025. With a sold-out crowd and a star-studded lineup of today’s biggest OPM acts—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—the event marked a bold new milestone in Puregold’s phenomenal rise in the entertainment space.

“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”

From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.

The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.

Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack 'n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

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Renowned for their emotionally charged ‘hugot’ songwriting, Filipino alternative pop quintet NOBITA is back with a powerful new single “PNYT,” which promises to solidify their place in pop culture consciousness. Following the massive success of hits like “Ikaw Lang” and “Unang Sayaw,” the band is set to captivate a broader audience with this genre-defying track.

“PNYT,” which features award-winning rapper Flow G, serves as a bold departure from NOBITA’s signature sound. Infused with raw emotion and vulnerable lyrics, it tackles the unpredictable and sometimes devastating nature of love. The track opens with gripping guitar riffs and an infectious verse, blending elements of rock, R&B, and hip-hop to create an earworm that transcends musical boundaries.

“Extreme emotions require extreme expressions,” said NOBITA in a collective statement. “We’re happy to channel the song’s frustrating agony, while maintaining the right balance of sensitivity and control.” The band also noted that collaborating with Flow G introduced new dynamics to their music, pushing them out of their comfort zone. “We added our own flavor, but at the same time, ventured in a space we don’t normally explore. It’s a great feeling to step outside of what we’re used to and create something new.”

The collaboration came about serendipitously when NOBITA met Flow G at a wedding and crossed paths several times at music festivals. Although they weren’t close friends by default, the band felt a natural connection with the rapper. After reaching out to him on Instagram, Flow G immediately agreed to work together, and the chemistry between the artists quickly translated into a unique, passionate offering.

“PNYT” stands as a testament to the band’s versatility. With its aggressive instrumentation and the intense, heartfelt delivery of both NOBITA and Flow G, the song carries a fatalistic energy that sets it apart from the band’s previous work. It’s a refreshing, unfiltered look at the complexities of modern love, delivered with an undeniable sense of urgency and defiance.

According to NOBITA, the track really pushed them to go beyond their comfort zone and explore a completely different direction that is quite unusual from their repertoire. Despite multiple revisions and adjustments, NOBITA stepped up to the challenge to deliver a colossal anthem that pierces through the speakers in a captivating way.

NOBITA’s “PNYT” (Feat. Flow G) is out now on all digital music platforms worldwide via Sony Music Entertainment. The official music video premieres at 7pm, today.