The limited-edition t-shirt features Cham’s modern take on the album’s whimsical world, giving listeners a fresh visual entry point into one of the most important works in Philippine music.

Known for his distinct visual storytelling, Cham approached the project as both a tribute and reinterpretation of the original Fruitcake universe.

“I wanted to do my take on the storybook while also keeping it something that people would see and be curious about what the album is about,” the acclaimed artist explains. “I wanted to make other fans of Fruitcake happy and tried to capture the energy that the album has. While working on this, I listened to the album nonstop, reread the book, and looked up all the old music videos to get in the headspace. There are so many crazy characters and visuals and pure imagination in the album and storybook, and I wanted to make people feel as excited as I was when I first learned about the album.”

As Fruitcake reaches its 30^th anniversary, Cham hopes the merch encourages fans to revisit the album and discover it anew.

“I hope people give the album another listen and reconnect with their memories of Filipino Christmas,” he says. “For those discovering it for the first time, I hope they experience it from start to finish and piece together the story. I hope they find something new they hadn’t noticed before and wear this shirt with love for this album. More importantly, I hope it becomes a meaningful part of their collection.”

Released in 1996, Fruitcake is widely regarded as the band’s Christmas concept album, cementing its place as a cult favorite among fans. Recorded entirely in English, the 22-track record follows the journey of a young girl through the fictional community of Fruitcake Heights.

The launch of the Rob Cham x Fruitcake 30^th Anniversary merch line will be available at the Offshore Music Bazaar on June 26, 2026, at Thai Mookata, Makati City—same day and venue as the Fête de la Musique The Indie Stage.

In a historic first, Abramorama has acquired the theatrical rights to screen Eraserheads: Combo On The Run in North America, marking the distributor’s first Philippine documentary. 

Following a strong festival run abroad, the docu film joins Abramorama’s slate of prestige music film titles, including The Beatles: Eight Days (Ron Howard), The Sparks Brothers (Edgar Wright), and Radiohead’s Meeting People Is Easy (Grant Gee). 

The acquisition will be marked by an official event at SXSW 2026 next month to celebrate its forthcoming theatrical release in Canada and the United States.

Directed and produced by Maria Diane Ventura, Eraserheads: Combo On The Run tells the story of the Philippines’ most influential band, tracing their meteoric rise from their formation in UP Diliman to becoming a defining voice of a generation, their painful breakup, and their eventual resurgence years later. 

Set against the backdrop of the Philippines’ shifting socio-political landscape, the film situates the band’s journey within a country grappling with deep political polarization, reflecting how their music and story became intertwined with the nation’s cultural memory.

Blending intimate interviews, never-before-seen archival footage, and unfiltered behind the scenes access, the film explores fame, fracture, growth, legacy, and the enduring bond between the band and generations shaped by their music.

“I’m incredibly excited about this partnership with Abramorama,” said director and producer Maria Diane Ventura. “They are the perfect home for this film, not just because of their legacy in music documentaries, but because they understand stories that resonate on a deeper cultural level. While the film is rooted in the Eraserheads’ music, it ultimately speaks to division, reconciliation, and healing during a turbulent political moment. Those themes feel especially relevant today, not only for Filipinos, but for audiences everywhere.”

Ventura adds, “It’s also deeply important to me that this film helps reintroduce the band and their music to a new generation, and that it creates space for Filipino stories, nuance, and complexity to be seen with greater depth. Filipinos are part of so many communities around the world, and I hope this film allows people to see us more fully, while also reminding audiences more broadly how powerful it is to feel seen in culture. When people recognize themselves in a story, it creates empathy, connection, and a sense of shared humanity across communities. Ultimately, this film is about how stories and music can bring us closer to one another, even across divides and differences.”

The film has already marked several key milestones, including becoming the first Filipino music documentary to receive the widest theatrical release in the Philippines through Warner Bros., and the first Filipino film to be featured and screened at San Diego Comic-Con. 

It has also been recognized on the global festival circuit, winning Best International Documentary at the Ierapetra International Feature Documentary Festival in Greece, and screening as part of the official Spotlight on the Philippines program at the 44th Annual Hawaii International Film Festival, as well as Doc Berlin and the Liverpool Film Festival.

For updates, announcements, and ticket information, visit eraserheadsfilm.com

Watch the trailer here.

As a special treat for both music and movie fans, the Eraserheads: Combo On The Run will be hosting a surprise Pop-Up Performance Lottery, offering a once-in-a-lifetime opportunity for a lucky audience. From March 21-23, 2025, the iconic band will visit an unsuspecting cinema and perform during the weekend theatrical run of the highly anticipated documentary.

(L-R) Diane Ventura, Ely Buendia - Photo taken at Guevarra's by Chef Laudico

Producer and filmmaker Maria Diane Ventura shares that the exact location and time of the surprise performance will remain a mystery. “It’s a lottery, after all,” she explains. “The thrill lies in the unpredictability: it could take place at any theater, at any moment, and not even I have the slightest clue. What we can promise, however, is that these lucky ticket holders will have the rare opportunity to see the Eraserheads in such an intimate setting. It’s a unique, once-in-a-lifetime experience.”

Ventura further explains that the pop-up performance aims to reignite the magic of movie-going at a time when streaming has overtaken traditional movie-watching.

“I think some movies are meant to be experienced in the cinema, shares Ventura. “And I feel Combo on the Run is one of  those films. It’s in Dolby Atmos, a technology that lets the fans hear the Eraserheads’ music in a way they’ve never had.”

“Imagine having the band playing right after just watching their film. That would definitely heighten the audio-visual film experience. I’m excited for the lucky viewers that get to have that chance for such an immersive treat for the senses.”

The band’s idea for a pop-up performance was born from their desire to connect with fans in a fresh and unique way. “This is entirely their concept, and it’s original, fresh, and unprecedented,” Ventura adds. “There’s really nothing like it out there. It’s an extraordinary way for fans to experience the band’s story and music in a new, exciting context.”

Eraserheads: Combo On The Run provides an exclusive, behind-the-scenes look at the Huling El Bimbo reunion concert in 2022, set against a backdrop of political division and post-pandemic uncertainty. Featuring rare footage and never-before-seen interviews, the documentary offers a deep dive into the band’s history, struggles, and triumphs. With its compelling narrative and intimate portrayal of the band, Eraserheads: Combo On The Run is already being hailed as one of 2025’s most important films by both film critics and pop culture pundits.

Ventura, who served as producer and filmmaker, describes the film as a careful and balanced depiction of the band’s complexity. She reveals, “I don’t want to give too much away. Suffice it to say, the film will speak for itself.”

Despite the scrutiny the band members have faced over the years, Ventura remains committed to presenting an honest portrayal. According to Ventura, the film aims to present a candid and honest portrayal of their story. “What the fans can expect is that nothing is swept under the rug. Everything is explored. This is a documentary, and I’m honoring the truth. My priority is the story. It’s anyway the only way I can truly honor the trust given to me in sharing themselves. I’m not one to pander to anyone’s approval. I’m here to seek the truth and bring to light things unsaid.”

The filmmaker emphasizes that the film is ultimately about growth, redemption, and self-reflection. “I have no doubt about the legacy of the band. Objectively, they are the best musicians in the country; they changed the game. They’re the only artists I know whose work is able to transcend differences and capture such a diverse audience. Their legacy is undeniable. Their untold story, on the other hand, and their fascinating, intriguing dynamic, personalities and humanity are what this film really is about. The highs and the lows, the triumphs and mistakes, I think this is what would really resonate with the audience. We can all relate to being human.”

Eraserheads: Combo On The Run is brought to you by Dvent Pictures and WEU and distributed by Warner Bros. Pictures. It will be the first Philippine documentary to be screened in Dolby Atmos, providing the most immersive sound experience available today.