Brand Ambassador Coco Martin Joins the Event

Adding even more excitement, Coco Martin, Jimm’s Coffee’s brand ambassador, joined the celebration. The event gave his fans a special chance to meet him in person and share their favorite Jimm’s Coffee moments.

The day’s activities included free samples of Jimm’s Coffee Mix, an energetic dance session, fun games, and raffle prizes, keeping all who joined engaged and entertained throughout the event.

Beyond the fun, the gathering highlights Jimm’s Coffee’s commitment to wellness, natural energy, and functional benefits, creating a space where Filipinos can learn how Korean Ginseng supports the energy, focus, and stamina needed to power through their day.

“Jimm’s Coffee has always been about more than just enjoying a cup — it’s about giving Filipinos the energy and wellness they need to do more and achieve more every day,” said Michelle Tiu Lim-Chan, President and Chief Executive.

“Having Coco Martin with us strengthens this mission. He embodies hard work, resilience, and the everyday determination of Filipinos. These are the values that reflect what Jimm’s Coffee stands for,” added William Tiu Lim, Founder and Chairman of Mega Prime Foods.

With Coco Martin at the forefront and a focus on wellness powered by Korean Ginseng, Jimm’s Coffee reinforced its position as a daily companion that energizes, uplifts, and connects Filipinos.

For more information and a complete list of promos, visit the Jimm's Coffee Mix official Facebook page. To learn about our commitment to quality wellness products, visit the Mega Prime Foods Inc. official website. 

In the recently concluded 50th-year anniversary of Mega Prime Foods, Inc. (MPFI), Mega Milyonaryo, a special anniversary promo from MPFI that gives back to loyal customers, was launched during the event. Bringing more excitement to the Mega Milyonaryo promo was the Megastar herself, Sharon Cuneta. The well-loved icon is now the celebrity endorser of Mega Milyonaryo and Mega Sardines. She also lent her voice to “Pangako ng Mega,” the featured song in the company’s anniversary video, which was inspired by her iconic hit, Kahit Maputi na ang Buhok Ko.

Mega Milyonaryo and Mega Sardines endorser Megastar Sharon Cuneta gives a message of thanks to her newest Mega Prime Foods family

Coco Martin, star of Ang Probinsyano and Batang Quiapo, was also announced as the face of Jimm’s Coffee. The brand was acquired by MPFI in 2024 as part of its strategic horizontal growth and marks the beginning of its efforts to pioneer wellness in the FMCG space.

Face of Jimm’s Coffee Mix Coco Martin sings an OPM hits medley for 50 Mega Years

MPFI President and CEO Michelle Tiu Lim-Chan shared her excitement about the newest members of the Mega family. “Sharon and Coco bring incredible energy and connection to our brands. They are beloved by Filipinos and truly reflect the values and spirit of Mega Prime Foods. With Sharon representing Mega Sardines and Coco for Jimm’s Coffee Mix, we see great potential to grow together and deepen our connection with communities as we celebrate our 50th year.”

50 Mega Years is more than just a milestone. It’s a heartfelt celebration of Mega Prime Foods Inc.’s journey, built on the trust and loyalty of Filipino families and communities. This anniversary is not only a reflection of the company’s achievements over the past five decades, but also a way of giving back—sharing the success with those who made it possible. With deep gratitude, Mega renews its commitment to providing fresh, high-quality products to every table, staying true to its promise of service, care, and excellence for generations to come.