The free website-focused audit comes at a time when many Philippine companies, from small enterprises to established corporations, lack a clear, structured understanding of how their brand is actually perceived in the market. 

BCA, based on client onboarding and a quick industry survey, found that a majority of small and mid-size businesses in the country have never conducted a formal review of their public relations standing.

“Many brands assume their PR is fine simply because nothing has gone visibly wrong,” said Daphne Sena, PR Accounts Director, at BrandComm Asia. “But the absence of a crisis is not the same as having a strong, consistent reputation. We created this audit so that any business, regardless of size or budget, can get an honest, professional look at where they actually stand.”

The free PR Audit evaluates five key areas:

• Media visibility — what coverage you have earned, where, and how it compares to competitors in your space.

• Brand Story Strength — whether your brand says the same thing, in the same voice, across your website, social channels, press materials, and spokesperson statements.

• Digital Credibility — The degree to which a brand's online presence (website, search results, reviews, and social profiles) signals trustworthiness and legitimacy to anyone researching it for the first time.

• Newsworthiness — The extent to which a brand currently has stories, angles, or developments compelling enough for media to cover without being asked twice.

• Expert Positioning — How clearly a brand or its spokespeople are recognized as a go-to authority on their industry's key topics, rather than just another company offering similar products or services.

Businesses that complete the audit receive a prioritized set of findings and recommendations within 10 minutes, with no cost and no obligation to engage BrandComm Asia further.

“We wanted to lower the barrier for businesses to get this kind of insight,” added Sena. “Whether a company is just starting to build its public profile or is a multinational entering the Philippine market, an outside, objective view of their PR is something every brand can benefit from.”

The free PR Audit is available now to businesses across the Philippines. Interested companies can request an audit at https://brandcommasia.com/#consultation or by email at info@brandcommasia.com.ph.

Recognizing the need for a technology partner that could support both immediate operational demands and future growth, the growing healthcare facility in the heart of Pasay partnered with PLDT Enterprise to strengthen its digital infrastructure. 

“PLDT Enterprise understood our requirements and delivered reliable, future-ready solutions. Their proactive support and professionalism have been instrumental in helping us strengthen our operations and serve our patients effectively,” Dr. Yrastorza says. 

Enabling Technology-Driven Healthcare for SMEs 

As a trusted technology partner for SMEs and larger institutions across industries, the corporate business arm of PLDT Inc. (PLDT) works closely with organizations like Metro Pasay Hospital to build resilient digital foundations that enable seamless operations, while supporting long-term expansion. Through its solutions, the hospital strengthens network reliability and communication systems to enable faster access to patient information, improved inter-department coordination, and more efficient call handling.   

According to Shiela Garcia, PLDT Enterprise Relationship Manager for Metro Pasay Hospital, the collaboration focused on ensuring the hospital’s systems could scale alongside growing patient demand, while maintaining consistent service delivery. “Healthcare providers operate in environments where responsiveness and coordination are critical,” says Garcia. “Even small communication delays can affect workflows, so having stable connectivity was a key priority in designing the solution for the hospital.” 

The integration of iGate and SIP Trunk solutions by PLDT Enterprise provides stable connectivity and structured call management, allowing the hospital to accommodate increasing inquiries while maintaining operational efficiency. 

Metro Pasay Hospital & Medical Center is committed to delivering expert medical services backed by innovation and compassionate care. With modern facilities and a dedicated medical team, the hospital offers a wide range of services, from routine consultations to emergency care.  

A Trusted Technology Partner for Healthcare SMEs 

“Reliable connectivity and communication are essential in delivering quality healthcare,” says Dennis Magbatoc, AVP and Head of SME Acquisition & Account Management at PLDT Enterprise. “By supporting Metro Pasay Hospital with dependable, scalable digital solutions, we are enabling healthcare SMEs to operate with confidence and focus on what matters most—patient care.” 

This partnership reinforces PLDT Enterprise’s commitment to empowering growing organizations across priority industries, including healthcare, through reliable connectivity, secure communications, and scalable ICT solutions. By enabling institutions to build strong digital foundations, PLDT Enterprise continues to support operational excellence, resilience, and future readiness in an increasingly digital landscape. 

To learn more about how PLDT Enterprise supports SMEs, visit https://bit.ly/pldtenterprise-metro-pasay-hospital-smbiz-pr.. 

PLDT Enterprise is deepening its partnership with Xeleqt Technology Innovations, Inc., to support the company’s growing AI-IoT ecosystem through scalable and reliable connectivity. The collaboration highlights how wireless infrastructure can help enable digital transformation, operational efficiency, and data-driven innovation in real-world business transformation.

Xeleqt is a technology company focused on AI-IoT solutions aimed at improving workplace productivity and engagement. It is an AI-of-Things enabled business-to-employee platform that measures, rewards, and records workforce performance. The company started with a vision of delivering real-time services to traditional businesses that lacked access to emerging opportunities as smart devices became more prominent. It has since grown into a team dedicated to driving transformation through technology.

Xeleqt won the grand prize at the Start-up Innovation Challenge at PH Digicon 2023, in partnership with PLDT, and was later selected by the Department of Trade and Industry to represent the Philippines at the Hong Kong Electronics Fair.

A commitment to supporting technology innovators with scalable connectivity

PLDT Enterprise’s partnership with Xeleqt is centered on providing the wireless connectivity foundation needed to support a growing AI-IoT ecosystem. As Xeleqt’s deployments expanded, the company needed a solution capable of supporting thousands of connected devices while maintaining performance, reliability, and uptime. It also needed a connectivity platform capable of supporting AI-enabled IoT applications, from real-time data capture to analytics and automation.

Enabled by PLDT Enterprise, Xeleqt’s devices run on Smart’s IoT connectivity, supporting reliable and always-on performance across its operations.

This expanded deployment is expected to strengthen Xeleqt’s ability to support more automated, intelligent, and data-driven applications across its operations. By providing always-on connectivity at scale, the partnership reinforces wireless infrastructure as a key enabler of innovation. 

Built on a growing partnership

The relationship between the two companies traces back to Xeleqt’s mother company, Spingine Corp, a system integrator that initially worked with PLDT Enterprise to support large-scale connectivity requirements. When Xeleqt was formally established in 2021, the collaboration continued and evolved in line with the company’s growing focus on IoT solutions. 

As Xeleqt scaled its operations, PLDT Enterprise’s wireless IoT SIM solutions helped strengthen network reliability, simplify connectivity management, and support the company’s planned AI-ready IoT ecosystem. This continuity of engagement—from Spingine Corp to Xeleqt—is part of what reinforces PLDT Enterprise’s role as a long-term connectivity partner in Xeleqt’s digital transformation journey. 

“Partnerships like this show how scalable wireless connectivity can directly support innovation and operational efficiency,” said Jay Lagdameo, Vice President and Head, Domestic Enterprise Business, Regional & Commercial at PLDT Enterprise. “As Xeleqt continues to expand its AI-IoT initiatives, PLDT Enterprise remains committed to providing the reliable connectivity foundation that helps power those efforts.” 

“As Xeleqt continues to grow its AI-IoT solutions, having scalable and reliable connectivity is critical to how we serve our customers and expand our operations,” said Norman Curato, President of Xeleqt Technology Innovations, Inc., “Our collaboration with PLDT Enterprise gives us the connectivity foundation we need to support more intelligent and data-driven applications at scale.”

For many businesses, growth depends on being able to see what is happening across their operations in real time — where assets are, how devices are performing, when systems need attention, and how teams can respond faster when conditions change.

This is where connected technology becomes more than just infrastructure. It becomes a way for businesses to make better decisions, reduce delays, improve visibility, and serve customers with greater confidence.

PLDT Enterprise is taking another step toward making this possible for more Philippine businesses through its strategic partnership with 6D Technologies, a global telecommunications software company specializing in BSS/OSS platforms, IoT connectivity management, and digital transformation solutions for mobile network operators. Through the collaboration, PLDT Enterprise is strengthening its IoT capabilities to support more scalable, flexible, and enterprise-ready connectivity services across the country.

At the heart of the partnership is 6D Technologies’ IoT Connectivity Management Platform (CMP), a carrier-grade platform that helps telecom operators create, package, deploy, and manage IoT services at scale. It supports the full IoT lifecycle, including SIM provisioning, device onboarding, real-time usage monitoring, automated billing, and enterprise self-service portals.

Helping businesses see more and respond faster

The partnership is expected to support more IoT use cases across industries such as logistics, manufacturing, utilities, retail, and public services — sectors where reliable information and timely action can directly affect operations. It opens opportunities for use cases such as fleet tracking, smart metering, industrial automation, cold chain monitoring, smart surveillance, and connected car solutions.

For logistics companies, this can mean better visibility over vehicles and deliveries. For utilities, it can help improve monitoring across meters and field assets. For manufacturers, it can support smarter automation and equipment tracking. For retailers and public service organizations, it can help teams make faster decisions based on more accurate, real-time information.

Built on Smart’s 5G-enabled infrastructure, the platform is also positioned to support deployments even in hard-to-reach areas, helping bring connected solutions closer to businesses and communities that need them.

Making IoT easier to start, manage, and scale

For many enterprises, adopting IoT can feel complex. Businesses need to manage devices, connectivity, data usage, security settings, and cost — often across multiple sites and teams.

Through 6D’s platform capabilities, PLDT Enterprise can develop more dynamic bundled offerings, create more accessible starting points for SMEs and mid-market customers, and support customers as their IoT requirements grow over time. The platform’s flexible commercial engine, multi-tenant structure, and automated SIM and device lifecycle management are designed to help PLDT Enterprise respond more quickly to market demand and support enterprise growth with less back-end intervention.

With the new platform, enterprises can access capabilities such as seamless roaming support for connected devices across regions, eSIM enablement for more flexible and remote device provisioning, data pooling across multiple devices to optimize usage and cost efficiency, and enhanced APN management for more secure and customized network configurations.

The platform also introduces AI-powered IoT connectivity management — capabilities that go beyond dashboards to proactively flag anomalies, predict connectivity issues before they affect operations, and automatically optimize device performance and network usage across an enterprise’s entire connected fleet. For businesses managing hundreds or thousands of devices across multiple sites, this translates to fewer manual interventions and more reliable uptime.

A commitment to smarter, more connected businesses across the Philippines

For PLDT Enterprise, the partnership reflects a broader commitment to helping Philippine businesses move beyond basic connectivity and toward more intelligent, device-level digital operations.

“This partnership with 6D Technologies strengthens our ability to deliver more scalable and flexible IoT services to businesses across the Philippines,” said Nico Alcoseba, First Vice President and Head of Product Management and Innovation at PLDT Enterprise. “By enhancing our IoT platform capabilities, we are better positioned to help enterprises adopt connected technologies faster, support new use cases, and build smarter, more responsive operations.”

“The Philippines represents one of Southeast Asia’s most dynamic IoT growth markets, and we see this partnership with PLDT Enterprise as a significant step in realizing that potential,” shared Manish Arora, Executive Director and Chief Revenue Officer of 6D Technologies. “Our platform is built to give operators the speed, visibility, and flexibility to launch and scale IoT services on their own terms — and we look forward to putting that to work for Philippine enterprises.”

By combining PLDT Enterprise’s network strength with 6D Technologies’ platform flexibility and automated lifecycle management, the collaboration aims to help more enterprises deploy connected solutions that are easier to manage, more responsive to operational needs, and built for long-term growth.

PLDT Enterprise and Araneta City Inc. (ACI) have formalized a strategic partnership to strengthen the digital backbone of Araneta City, reinforcing a long-standing collaboration that continues to evolve alongside the growing technology needs of one of Metro Manila’s most established urban districts.

The partnership brings together PLDT Enterprise’s fixed solutions, wireless enterprise offerings powered by the mobile network of Smart Communications, Inc. (Smart), and the multi-cloud and digital infrastructure expertise of PLDT’s ICT subsidiary ePLDT Inc. and data center arm VITRO Inc. Through this managed integrated ecosystem, ACI is strengthening its cloud-based digital infrastructure across key business units - spanning real estate, hospitality, retail, entertainment, and food service – to enable more secure and scalable platforms that support cost optimization, operational efficiency, and customer experience.

“At the heart of this partnership is a shared commitment to ensure that Araneta City continues to thrive as a resilient, innovative, and customer-focused organization,” says Victor S. Genuino, President and CEO of ePLDT and VITRO Inc., and Head of PLDT Enterprise Key Industries Group. “Our role is simple: to support our customers’ goals and ensure that partnerships run smoothly, backed by the full strength of PLDT Enterprise’s end-to-end solutions.”

The established collaboration between parent company PLDT Inc. and ACI has expanded over time, as the latter’s transformative digital requirements have grown in scale and complexity. “PLDT has been with us throughout our technological journey - from simpler and legacy-based requirements, to the more complex digital needs we have today,” said Rowell L. Recinto, Sr Management Consultant of ACI. “What we value most is not just access to the latest technologies, but solutions that are proven, reliable, and responsive to our business and our tenants.”

Often referred to as the City of Firsts, Araneta City continues to grow as a major commercial and lifestyle hub in Metro Manila, serving millions of visitors across its entertainment venues, malls, hotels, and offices. Strengthening its digital infrastructure supports more seamless operations and customer experiences across the district.

The partnership supports high-capacity connectivity, and secure cloud infrastructure that will enable ACI to further explore innovations in cloud computing, cybersecurity, and emerging AI platforms. “As urban developments become more connected with intelligent data-driven insights, integrated technology ecosystems play a critical role in enabling resilient and future-ready environments. We look forward to progressing alongside ACI as they boldly embrace innovation to accelerate their digital transformation and reinforce their standing as a top-tier leader in urban development, while driving the district’s long-term growth,” Genuino says.

Discover how PLDT Enterprise supports businesses with end-to-end digital solutions, visit https://bit.ly/pldtenterprise-araneta-city-partnership-2026-pr. 

(In photo from L–R) Power Mac Center executives Maximo Bernales Jr., Business Information Technology Head; Joey Alvarez, Director for Marketing, Product Management, and Visual Merchandising; Maricel David, Head of Enterprise; and Lawrence Sison, Chief Executive Officer, together with PLDT Enterprise executives Blums Pineda, Senior Vice President and Head, Enterprise Business Group, PLDT & Smart; Vic Tria, First Vice President and Head, Enterprise Domestic Business and SME; Nico Alcoseba, First Vice President and Head, Product Management and Innovation; and Jay Lagdameo, Vice President and Head, Domestic Enterprise Business, Regional and Commercial, PLDT Enterprise.

Businesses managing distributed teams and multi-branch operations can now deploy mobile technology faster and more efficiently through end-to-end wireless bundles from Power Mac Center and PLDT Enterprise.

Building on earlier collaborations across PLDT Inc. (PLDT) and Smart Communications Inc. (Smart), the partnership brings device and connectivity offerings in a single package: Combining premium Apple devices with Smart Enterprise Postpaid Plans. With this, enterprise customers of Power Mac Center can simplify procurement, reduce rollout timelines, and equip teams more seamlessly across locations.

Established in 1994, Power Mac Center operates over 100 locations nationwide to support both consumer and enterprise customers with devices, accessories, training, and after-sales services. “Through this collaboration, enterprise customers of Power Mac Center can access digital work tools in a more practical way – with Apple devices ready to connect on Smart’s superior mobile network from day one,” said Blums Pineda, Senior Vice President and Head of Enterprise Business Group at PLDT and Smart. “This supports organizations as they scale, enabling them to deploy technology faster and manage mobility with greater confidence.”

Simplifying how businesses equip and scale teams

For organizations, deploying devices across teams often involves multiple vendors, contracts, and activation processes. By consolidating these into one solution, the bundled offering helps streamline sourcing and onboarding while improving visibility for IT and procurement teams.

This is particularly relevant for businesses scaling operations or managing field and branch-based teams. With built-in mobile connectivity, employees can access business applications, customer data, and cloud platforms in real time - supporting more consistent and efficient operations wherever work happens.

“Our mission in the Enterprise Group at Power Mac Center is to deliver technology that is purpose-built for business. This partnership further strengthens our end-to-end solutions, enabling sustained productivity, seamless collaboration, and continuous innovation in our customers’ operations,” said Maricel David, Power Mac Center Head of Enterprise. “Having embedded these capabilities within our own operations, we are able to confidently bring the same proven approach to our clients.”

Supporting growth through integrated solutions

PLDT Enterprise executives highlight the collaboration with Power Mac Center to simplify mobile connectivity and enable scalable, enterprise-ready solutions nationwide. From (L–R): Blums Pineda, Senior Vice President and Head, Enterprise Business Group, PLDT & Smart; Vic Tria, First Vice President and Head, Enterprise Domestic Business and SME, PLDT Enterprise; Nico Alcoseba, First Vice President and Head, Product Management and Innovation, PLDT Enterprise; and Jay Lagdameo, Vice President and Head, Domestic Enterprise Business, Regional and Commercial, PLDT Enterprise.

Beyond wireless bundles for their end-users, PLDT Enterprise supports Power Mac Center’s nationwide operations through enterprise-grade broadband, iGate, SIP Trunk, and voice and data solutions. This helps ensure reliable connectivity across stores and business locations, with future plans to include colocation services for strengthening digital infrastructure.

“This partnership makes it easier for businesses to standardize how they equip teams across locations - from sourcing devices, to activating connectivity – to consistently support day-to-day business continuity as they grow," explained Vic Tria, FVP and Head of Enterprise Domestic Business and SME of PLDT Enterprise. “At the same time, our continuous support for Power Mac Center’s nationwide operations through reliable connectivity across their own stores help ensure a strong digital foundation as their business expands.”

“Power Mac Center’s expanded partnership with the PLDT Group underscores our commitment to anticipating and responding to the evolving needs of our Enterprise customers. In delivering tailored Apple solutions that enable growth and innovation, we integrate connectivity as a core component, ensuring every device we deploy performs at its full potential and delivers maximum business value,” said Lawrence Sison, Power Mac Center CEO.

Together, PLDT Enterprise and Power Mac Center are helping businesses deploy technology with greater speed, consistency, and control. Furthermore, this initiative builds on PLDT Enterprise’s integrated ecosystem - which delivers end-to-end digital solutions that span fixed and wireless connectivity, cloud and ICT solutions, data centers, platforms, and global capacity - for today's increasingly mobile and distributed work environment.

For more information, visit: <https://bit.ly/pldtenterprise-power-mac-and-smart-postpaid-bundles-pr>.