R&B Tea opens first Drive-Thru Milk Tea brand in the Philippines located at Retiro
Tuesday, November 02, 2021R&B Tea is one of Asia’s most popular bubble-milk tea brands, operating more than 1000 outlets across China, the US, Singapore, Cambodia, Vietnam, Malaysia and Indonesia.
“This co-branding initiative is likewise in line with our renewed focus on out-of-store consumption, enhancing sales through these channels with minimal additional investment and maximising the use of our existing assets,” said Vicente Gregorio, president and CEO of Shakey’s.
He also added that they are planning to put R&B Tea on malls because this is more visible and more people are enjoying Milk Tea and Fruit teas, people will surely love what they have to offer because it's affordable and premium quality as well, they make it sure that all the ingredients are fresh and passed the quality check. Expect more branches of R&B Tea in the future.
Gregorio is confident the bubble-tea sector can create a third pillar of growth for Shakey’s.
Shakey’s is the Philippines’ largest casual dining restaurant brand with more than 200 outlets. The company acquired Peri Peri Charcoal Chicken brand.
Check out some highlights during the Grand Opening of R&B Tea
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