SkinWhite empowers women to choose their own standard of beauty: Dark or White, YOU are BEAUTIFUL

Saturday, April 06, 2019

For a morena woman like me or simply those who have dark skin tone, there are times that it can really be tempting to just use a whitening product so that you'd appreciate your skin color more, whether we admit it or not, the society loves those who have fairer skin which is why skin whitening products are so in demand in the Philippines but come to think of it, Filipinos are born with an amazing skin tone and through the years I have come to love my morena skin more.

It's really up to you, it's a matter of your own choice since we all have our freedom. Whether your friend, sister or your mother wants to have a fairer skin or dark skin, all you have to do is support her and make that person feel empowered and beautiful with her own choice.

Just recently, the leading skin care product in the country SkinWhite made a bold move by launching their latest campaign< "DARK OR WHITE, YOU ARE BEAUTIFUL". The event was hosted by Ms. Iya Villania-Arellano.

One would wonder why a skin whitening brand such as SkinWhite would dare to say that dark skin is beautiful. “It’s all about choice”, says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation. “SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty. If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful. The choice is yours, and SkinWhite respects that choice”.

This inclusivity is refreshing and speak volumes, especially at a time when shaming and bullying is prevalent across social media. Bashers and haters abound online with no agenda but to shame in all forms and ways – body-shaming, hair-shaming, race-shaming, gender-shaming, and yes, also skin-shaming. “This is precisely the stigma that we wish to change. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing.

“White and dark are both beautiful.” confirms Rachel Villanueva, CreativeDirector of Petch & Partners, the creative agency that created this campaign for SkinWhite. Shecontinues, “It’s about time that dark skin and white skin get the same adoration and acknowledgment.”

There has never been an outright claim that DARK IS BEAUTIFUL. And for the statement to come from a skin whitening brand, it should be easy for others to follow suit. And for those who choose that WHITE IS BEAUTIFUL, there’s due acknowledgement that they’re simply taking control of their beauty too. And why not? Wear your skin, whichever way you choose. Because DARK OR WHITE, YOU ARE BEAUTIFUL.

Check out the new SkinWhite ad below: