CINE TURISMO: A campaign that supports Filipino-made films that spotlights the beauty & tourism of the Philippines
Tuesday, March 20, 2018
A strong conflict and solid cast are not the only factors that make a great films - it also takes the perfect setting. Some of the most recent and best films from the local filmmakers showcase the Philippines' most stunning sights as an effective backdrop, and even as a beautiful centerpiece to their stories that captivate viewers and invite them to experience the places for themselves.
Filipino filmmakers use local tourists spots as a mirror to the protagonists story. Films give way to an understanding of the character not just based on their actions in the story but also through where they are placed. Filipino films are powerful tools that introduce people to the country's culture and practices and arouse interest in places that they may not have previously known of. Films that are shot in tourists spots also assist in the livelihood of the locals, and help bring awareness to advocacies towards sustainable practices in tourism.
With this in mind, the Tourism Promotions Board (TPB), an attached agency of the Department of Tourism (DOT) recognized 8 Filipino-made and two foreign movies that have showcased the beauty of the Philippines and have helped promote Philippine tourism through film.
A strong conflict and solid cast are not the only factors that make a great film – it also takes the perfect setting. Some of the most recent and best films from local filmmakers showcase the Philippines’ most stunning sights as an effective backdrop, and even as beautiful centerpiece to their stories that captivate viewers and invite them to experience the places for themselves.
To serve as one of the launch activities of Cine Turismo, a new campaign spearheaded by TPB under Chief Operating Office Cesar Montano, the recognition was given to honor Filipino directors and their films that were shown in 2016 and 2017.
“Film tourism is a steadily growing industry in the country. This project is created to acknowledge the many films and filmmakers that, through their wonderful portrayals of the Philippines, have aroused interest and boosted tourism in local tourist spots”, says Cesar Montano.
This is a timely move by the Tourism Promotions Board in light of the pending Film Tourism Bill (SB 1330) sponsored by Sen. Grace Poe and introduced by Sen. Sonny Angara, which recognized the “potential of international and local motion picture production to create jobs, grow the economy, and raise the nation’s international profile”, and seeks to offer incentives to production companies who choose to showcase Philippine destinations and the nation’s historical and cultural heritage, or champion Filipino film practitioners and artists in foreign productions.
Films that are honored are Sakaling Hindi Makarating, directed by Ice Idanan and shot in Ilocos, Siquijor, Batanes, and Zamboanga; Directed Ellen Ongkeko-Marfil’s Lakbay2Love, which showcases Timberland Heights and Benguet; Camp Sawi by Director Irene Villamor, set in Bantayan Island; Patay na si Hesus, directed by Victor Villanueva; Director Mario Cornejo’s Apocalypse Child, set in Baler; Siargao by Direct Paul Soriano, which showcases the island of the same name; Requited by Director Nerrisa Picadizo, which features Mt. Pinatubo; and Director Thop Nazareno’s Kiko Boksingero, filmed in Baguio.
Honorees have been chosen based on the following criteria;
Made by a Filipino production house.
Full-length film (minimum of 75 minutes)
Commercially released film within the last two years.
Shown in the Philippines or at international film festivals.
Showcases the destination extensively or must be a setting for majority of the scenes.
Portrays the country in a positive manner and provides a general awareness of the locale, and has creative a positive impact on the community and perception of its people.
Promoted and preserved culture and heritage and reflects the country’s history; enriches Filipino values and trains such as resilience, the Bayanihan spirit, hospitality, and patriotism.
Inspired and excite the viewer to visit the country, and must have induced travel among moviegoers.
Generated revenues and create jobs in their locations, as well as new trade and business.
Generated revenues and create jobs in their locations, as well as new trade and business.
Special citations was also given to South Korean films Mango Tree, directed by Lee Soo-Sung and shot in Cebu, and Romantic Islan, directed by Cheol-Woo Kang and shot in Boracay.
Chief Operating Officer of the Tourism Promotions Board (TPB) Cesar Montano also shared some details to his upcoming historical film, "Sultan Kudarat: The Unconquered Hero".
He shared that "Sultan Kudarat: The Unconquered Hero" will be the first among many historical films that TPB will produce annually. "We have to tell our story because we haven't told our story yet. As a Filipino, the youth don't know much about our roots and what the country was before. That's why they're not proud [of our country]. We can't blame them because they don't know much about our history. That's why we have to tell our history,"
Sultan Kudarat, or Muhammad Dipatuan Kudarat, was the 7th Sultan of Maguindanao in the 17th century, known for successfully fighting off Spanish invasions.
For more details:
https://www.facebook.com/tpbphl/
https://www.facebook.com/TPBCineTurismo/
He shared that "Sultan Kudarat: The Unconquered Hero" will be the first among many historical films that TPB will produce annually. "We have to tell our story because we haven't told our story yet. As a Filipino, the youth don't know much about our roots and what the country was before. That's why they're not proud [of our country]. We can't blame them because they don't know much about our history. That's why we have to tell our history,"
Sultan Kudarat, or Muhammad Dipatuan Kudarat, was the 7th Sultan of Maguindanao in the 17th century, known for successfully fighting off Spanish invasions.
For more details:
https://www.facebook.com/tpbphl/
https://www.facebook.com/TPBCineTurismo/
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