Pilmico, Max’s Corner Bakery's First Tinapay Natin Pinoy Bread Baking Champions

Wednesday, October 19, 2016

Filipinos love bread and I can attest to that since my family can't resist starting the day without having bread for breakfast even for "merienda". I also love trying out different kinds of bread and pastries. It is just evident how people love bread since most of the neighbordhood still have panaderias in every corner and when you go to the mall, there's a lot of bakeshop that offers mouth-watering fluffy breads just like in Max's Corner Bakery.

This love for local food is precisely what inspired Pilmico to team up with Max's Corner Bakery and call on the youth to join the Tinapay Natin Pinoy Bread Baking Competition. The competition, which aims to inspire the youth to take part in honoring and revitalizing our colorful bread culture, comes to its colourful culmination at the Grand Finals held at Treston International College at Bonifacio Global City. 
 Representatives from Benguet State University
 Representative from Sisters of Mary School - Adlas Inc. 
Grand Winner:  St. Therese MTC - Colleges

On October 13th, the three teams from top culinary schools in Luzon, including Benguet, Rizal, Zambales, and Baguio, that won their respective elimination rounds will come together to showcase their bread baking skills, and share the stories behind their flavorful traditional and modern breads. Perhaps most exciting of all, the teams will be presenting an all-new third bread creation that could very well be their ticket to being hailed as first winners of the Tinapay Natin Pinoy Bread Baking Competition. 

Competing teams from Benguet, Iloilo and Cavite were both anxious and excited. The three pairs were vying for a very attractive prize – a chance to sell their Pinoy breads in over 150 Max’s Corner Bakery stores all throughout the Philippines of which part of the proceeds will be given to their chosen charity.

Out of the many teams we have met from the three legs of the competition, the three finalists each had their unique story to offer. Not just about their Pinoy breads, but also how they got inspired to join #TinapayNatin.

Aside from Pilmico and Max's Corner Bakery representatives, renowned celebrity chefs Jam Melchor and Ed Bugia (Executive Chef and Partner of the Pino Group of Restaurants and Backyard Kitchen + Brew) will be present to determine which breads will make the cut. Coming from the three elimination rounds in Bulacan, Batangas, and Iloilo, respectively, Chef Ed had this to say about what he looks forward to in the other competition legs, "The Pinoy Bread Baking Competition brings such a renewed sense of awareness about our heritage breads—not just for the youth but even for professionals like me," he shared. "We're all excited to see how these three ingenious team will further our bread heritage with more of their new twists!" 

Youth as ambassadors of food culture

Taking cues from the Mahalin Pagkaing Atin movement it spearheaded last year, Pilmico envisioned a channel to engage bright and budding bakers into becoming ambassadors of our rich bread culture. 

"We at Pilmico were guided by our vision to be partners of local producers in growth when we introduced the Mahalin Pagkaing Atin movement last year. We wanted to give them better opportunities by bringing the livelihood to them," said Node Bermudez, the Vice President for Sales of Pilmico. "This time, we are very excited to be working with Max's Corner Bakery for the Tinapay Natin Pinoy Bread Baking Competition to celebrate the storyteller that is bread. Our hope is for these young bakers joining the competition to serve as our ambassadors of bread culture in every bite." 

Let the merging of flavors and stories begin 
According to Pilmico Brand and Quality Manager Pamela Lynne Liwag, exciting prizes await the winning team whose entries will be evaluated based on correct professional preparation, presentation of bread story and general impression, technique and practicality, and taste. The winning team will win the title of creator of the very first Tinapay Natin Pinoy Bread Baking Competition. Their exclusive prizes include a cash prize, the chance to choose a beneficiary school from their home region, and the exclusive opportunity to work with Max's Corner Bakery as their winning bread creation gets distributed at MCB outlets nationwide. 
"Our vision for this competition is to inspire young people, bakers, and producers to appreciate local recipes, as well as bring more love for food," she added. "Aside from being wowed by their baking skills, we would like to hear the bread stories of our students. The most compelling story that reflects our heritage will receive a cash prize plus the opportunity to work with Max's Corner Bakery, where their winning breads will be sold for everyone in the country to try." 

Check out the videos of the Grand Finals:

The Tinapay Natin Pinoy Bread Baking Competition is a success thanks to the assistance of the following sponsors and partners: 
1052 Tradehouse, Axelum Resources Corp Actron Industries Inc Alaska Milk Corporation ALTERNATIVES FOOD CORP. Bio Pharma Industry Corporation BSFIL TECHNOLOGIES, INC. DANE INTERNATIONAL COMMODITIES INC. 

For the full competition guidelines and mechanics, please visit the Tinapay Natin Pinoy Bread Baking Competition Facebook page (https://www.facebook.com/TinapayNatin). 

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