It's Me, Gracee: TopBreed

TopBreed, GMA Kapuso Foundation Step Up Support for Rescued Pets

Lifestyle Thursday, May 28, 2026

Paving the way for better pet nutrition: TopBreed and GMA Kapuso Foundation sign a Memorandum of Agreement to provide essential supplies to support pets in need.

For many rescued pets across the country, a second chance begins with consistent care, proper nourishment, and the support of communities that step in when it matters most. Through a long-term partnership with GMA Kapuso Foundation, TopBreed is helping strengthen rescue and relief efforts nationwide by providing pet supplies to animals in need.

The partnership between URC Agro-Industrial Group Marketing Director Ms. Jane Bernardo (left) and GMA Kapuso Foundation EVP and COO Rikki Escudero-Catibog (right) aims to make sure no pet gets left behind, especially during calamities.

“We are very honored to partner with GMA Kapuso Foundation. We deeply admire their dedication to uplifting Filipino communities—not only by supporting people in need, but also extending care to animals and local pet communities. Through this partnership, we aim to support animal welfare efforts and help give rescue pets the top love and top care that they deserve,” said Universal Robina Corporation Agro-Industrial Group Marketing Director Jane Bernardo.

Part of this collaboration is the initial support extended to rescued pets after the recent Mayon Volcano eruption under the care of the Albay Veterinary Office, with donated supplies helping address the animals’ nutritional and recovery needs

“Because of the economic challenges, it’s difficult to support pets during calamities, which is very heartbreaking,” said GMA Kapuso Foundation EVP and COO Rikki Escudero-Catibog. “This is why the GMA Kapuso Foundation partnered with TopBreed, to finally prioritize our pets’ welfare, so that no pet gets left behind.”

The partnership of TopBreed and GMA Kapuso Foundation reflects a shared commitment to improving the well-being of pets in need while supporting the communities and organizations working tirelessly to care for them. Through this, TopBreed aims to help provide nourishment and everyday care for pets .

Beyond the immediate assistance, the collaboration highlights the importance of community-driven efforts in advancing animal welfare. By working together, organizations and local communities can help create safer, healthier environments for rescued pets and encourage more responsible pet care practices.

This partnership reflects TopBreed’s commitment to supporting animal welfare efforts, highlighting how collaboration can create a safer, healthier world for every paw and tail.

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Filipino Brand TopBreed Leads the Pack Once Again with 5th World Branding Awards Win

Lifestyle Wednesday, August 20, 2025

Receiving the 2025-2026 Brand of the Year award for dry dog food category from World Branding Forum Charmain Richard Rowles, is (left) URC-AIG Marketing Director Jane Bernardo.

Universal Robina Corporation’s (URC) pet care brand, TopBreed, has clinched the "Brand of the Year 2025" title in the dog dry food category at the prestigious World Branding Awards held at Hofburg Palace in Vienna, Austria. This marks the fifth consecutive win for the Filipino brand, reinforcing its leadership in the Philippine pet food industry.

Universal Robina Corporation’s (URC) pet care brand, TopBreed, was recognized by World Branding Awards as “Brand of the Year” in the 2025-2026 dry dog food category. Receiving the award are (from left) URC Agro-Industrial Group’s (URC-AIG) Category Manager, Julie Ann Climacosa, and Marketing Director, Jane Bernardo.

A winning smile for a winning streak—celebrating TopBreed’s fifth consecutive recognition from the World Branding Awards is renowned veterinarian and TopBreed endorser, Dr. Nielsen Donato.

“Winning Brand of the Year for the fifth time is an incredible honor to us and all our stakeholders. We are deeply grateful for this recognition and we appreciate the trust our partners have given throughout this journey, as we strive to improve the quality of life of our beloved furbabies and pet parents,” said URC Agro Industrial Group (AIG) Managing Director, Vincent Henry C. Go.

The award recognizes TopBreed’s commitment to excellence and innovation, setting a global benchmark in the dog dry food category. It also affirms the brand’s reputation as a trusted choice among pet owners.

“At the heart of our brand is our deeply rooted culture of being a Kabalikat—a trusted partner. This spirit of partnership goes beyond business; it reflects in how we engage with pets, pet owners, and trade partners. We’re honored and thankful to have received global recognition multiple times over the past decade.” added Go.

TopBreed has continuously prioritized delivering high-quality, affordable dog food, focused on essential nutrition, overall health, and palatability that dogs enjoy.

This continuous global recognition not only celebrates TopBreed’s achievements but it also reaffirms the brand’s deep commitment to being a trusted partner to Filipino pet parents.

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How UP men’s football team show their love to their happy and healthy dogs

Pets Wednesday, February 26, 2025

On a bright Monday morning, the UP Men’s Football Team (UPMFT) gathered in the dugout to have breakfast and catch up with their teammates while preparing for a fun day ahead. Instead of their usual drills, they’re putting on their uniforms to play with dogs on the football field.

It’s a change of pace for a team that trains almost daily while also juggling their studies. It’s expected of the former UAAP football champions. But this time, they’re bonding over their shared love of dogs, taking turns in helping their teammates to watch over them.

UPMFT’s furparents know what it’s like to come home to a happy dog after a long day of training and school. Their teammates also get to experience this positivity as well when they meet the dogs. Plus, with the team’s partnership with pet care brand TopBreed, the student-athletes are also able to give their furbabies quality food.

Finding comfort in dogs

Just like any sport, playing football can be tough and tiring. The pressure to represent one’s university can also add to the challenge. So, it’s really important for UPMFT’s student athletes to find their zen, and one of them is through spending time with their dogs.

Defender Jared Florendo has six dogs, all of whom are “malambing.” His Golden Beagle mix, Butterball, always hangs out with him, even if they’re not doing anything. “All of our dogs are always happy when we come home. I hug all of them.”

Dogs can also help people get out of the house more, especially if they need to unwind from assignments and training. This is what winger and defender Ken Saludez does with his three dogs, Coco the Shih Tzu, Churro the Mini Poodle, and Cola the Labrador. He shares that walking and bathing dogs are family activities for them, emphasizing that this is their bonding time on the weekends. “They’re just always there when you need them,” Ken says.

UP Men’s Football Team’s (UPMFT) Joed Pleños with his fur baby, Coco

More importantly, dogs can provide comfort to their owners, giving a calm presence when things become too overwhelming. For forward Florenz Tacardon and his brothers, their Beagle named Bigol’s “kulit” personality always perks them up when they’re tired. “My brothers and I are all athletes, so we love playing with Bigol whenever we’re home,” he says. He also shares how Bigol became a source of comfort when a close teammate passed away two years ago. “I remember that I cried while studying and Bigol comforted me. I just hugged him until I was able to fall asleep.”

Forward Josh Garces, who’s originally from Cebu, says he misses being able to talk to his dogs, Twix the Shih Tzu and Tisoy the Pug, when he needs someone to vent to “even though they don’t answer.”

UP Men’s Football Team (UPMFT) makes sure their furbabies are in the best shape with the help of their trusted pet care product, TopBreed

High-quality products for the best dogs

The unconditional love of dogs is unmatched. Although furbabies are often content with being rewarded with pets and playtime, it’s even better to give them high-quality dog food that provides overall nutrition, like TopBreed Dog Food for Adult and Puppy.

All the UPMFT players say that their once-picky dogs instantly loved TopBreed. They definitely saw that their dogs looked healthier and were more active. “TopBreed is a reliable and trustworthy brand. Our dogs gained weight when we started feeding them TopBreed. We also saw that they’re happier and have more energy to play,” Ken says.

“I sent over bags of TopBreed back home in Cebu. Whenever my parents send me photos of our dogs, I can see that they look healthy,” Josh adds.

Behind every great student-athlete are supportive loved ones and affectionate dogs that won’t leave their side no matter what. As the players of UPMFT would find out, sometimes all they need to get by during their free time is the playfulness of dogs – and TopBreed helps make sure the furbabies are in the best shape.

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