Within the first two minutes of 12.12, Shopee sold a whopping 12M items across Southeast Asia, Taiwan, and Brazil. In the Philippines, Shopee remains the go-to online destination, with millions of users buying from local brands and MSMEs for all their holiday needs during the 12.12 Mega Pamasko Sale. 

“Shopee’s 12.12 Mega Pamasko Sale continues to be highly popular among Filipino consumers as we record a four-fold increase in orders on our platform,” said Vincent Lee, Head of Shopee Philippines. “We also delivered remarkable results to our local sellers who saw a five-fold increase in sales during the campaign. These reinforce Shopee’s commitment to empowering Filipino entrepreneurs and helping them capture long-term growth opportunities in the digital economy.”

The Boom of Interactive E-Commerce

Shopee Video and Shopee Live continue to gain popularity among users, providing businesses with more ways of engaging with buyers.

Shopee Video is the platform’s newest content feature, allowing sellers and creators to post engaging short videos showcasing products to drive sales. During the 12.12 Mega Pamasko Sale, there was an impressive 14x increase in checkouts via Shopee Video, highlighting the effectiveness of video content in captivating buyers and boosting conversions. 

Shopee Live, a well-loved feature among Filipino shoppers, also saw a strong 6x increase in checkouts during the 12.12 Mega Pamasko Sale. There was also a 3x spike in viewership during the campaign, highlighting the importance of real-time interactions in online shopping today.

A Thriving Ecosystem

The success of Shopee’s 12.12 Mega Pamasko Sale is fueled by a thriving ecosystem of brands, MSMEs, and content creators. The platform’s growing Shopee Affiliate Program empowers individuals to earn while promoting their favorite brands and sellers on Shopee. This year, there was a fourfold increase in orders attributed to affiliates, showcasing their growing impact in driving sales.

“We remain focused on enhancing our content ecosystem and making shopping on Shopee more engaging and entertaining for Filipinos,” emphasized Lee. “Through features and initiatives like Shopee Video, Shopee Live, and the Shopee Affiliate Program, we look to deliver more satisfying online shopping experiences to our users while enabling greater success for local brands and MSMEs on our platform.”

The upcoming Black Friday Sale is the perfect opportunity to upgrade without breaking the bank. Enjoy exclusive deals, including a massive discount of up to 70% off on Black Friday brands, 50% off on Shopee Mall, and 0% interest for up to 3 months with SPayLater. Whether you’re eyeing a new smartphone, trendy fashion pieces, or home essentials, this sale has something for everyone. 

Shopee Mall offers a vast selection of authentic brands across various categories. Here’s a quick guide to help you navigate and discover the best deals:

• Tech and Gadgets: Elevate your tech game with the latest gadgets from Samsung, TCL, DJI Osmo, JBL, Canon, and Dyson.

• Beauty and Wellness: Pamper yourself with skincare and makeup essentials from SKIN1004, Garnier, Maybelline, Belo, Palmolive, Kiehl’s, The Originote, and Happy Skin.

• Fashion and Footwear: Refresh your wardrobe with stylish pieces from Crocs, Adidas, and PUMA.

• Fragrance: Discover your signature scent with luxurious fragrances from Yves Rocher and Lancôme.

• Home Essentials: Upgrade your living space with must-have home items from Tefal Cookware, Perysmith, and Tefal Cookware.

With such a stellar lineup of brands, the question is: what should you grab first? Here are a few standout items you won’t want to miss during this incredible sale!

Cyber Monday Extravaganza: Tech Deals You Won’t Want to Miss

The excitement doesn’t stop on Black Friday! On Cyber Monday, December 2nd, you can score up to 70% off on your favorite gadgets from top brands like Samsung, Huawei, DJI, TCL, JBL, Canon, Perysmith, Nintendo, GameXtreme, and JISULIFE.

Don’t miss out on these incredible deals! Mark your calendars and shop with confidence at  Shopee Mall during the Black Friday and Cyber Monday sales. 

Take it from newly-weds Ana Mae Barcelona-Tiongson and Jasmin Orense-Rosanes who sought convenience, flexibility, and affordability to piece together their dream wedding needs– all with the help of Shopee.

A Gold Mine For the DIY Bride

Ana Mae is a firm believer that wedding planning can be easy and affordable, especially as she and her husband juggle full-time jobs and running a business. Relying on her knack for arts and crafts, she decided to do a do-it-yourself wedding (DIY) to create a celebration that truly reflected their personalities and preferences.

“Wedding planning can be exhausting, especially when you're trying to balance your dream vision with a realistic budget. Luckily for us, budget wasn’t an issue because we were capable of designing our own wedding needs, and the supplies we needed could be easily sourced from Shopee,” Ana Mae recalled. “We found almost everything we needed on the app, from items close to our pegs to wedding essentials. It also helped a lot that they offer vouchers and flexible payment terms with SPayLater. It definitely made it easier on our pockets!” she added. 

As a couple who are busy even on weekends and who live all the way in Alfonso, Cavite, Jasmin and her husband put value on convenience. “With online shopping, we didn’t need to keep traveling to Manila or nearby cities to buy what we needed, and we can easily squeeze in wedding shopping whenever we have free time,” Jasmin recalled. 

As a long-time Shopee user, Jasmin did not hesitate to rely on online shopping for her dream wedding essentials. Just like Ana Mae, she purchased all their wedding needs online—from ceremonial essentials like the coin cage, pillow, veil, bible, unity candle, cord, and bridal garter, to flowers for her entire entourage. Her mother’s gown, her father’s barong, her groom’s shoes and believe it or not, even her bridal bouquet were all purchased from the e-commerce platform as well. 

But Jasmin’s ultimate Shopee find is something many brides would not expect. "I actually found the wedding dress of my dreams from Shopee, too!” she excitedly shared. The blushing bride couldn't believe her luck when she found the perfect gown for only ₱5,000.  

Beyond the convenience, Jasmin’s confidence in online shopping was encouraged by Shopee’s return and refund policies. This proved invaluable when she had to return her mother’s dress that didn’t fit well as they had hoped.

“It happens–sometimes you buy items that don’t fit and you need to return them to get something more suitable. That’s why we’re thankful for Shopee’s return and refund feature, it was a breeze for us since there is a nearby drop-off point in our area. We didn't have to go out of our way to return the item,” Jasmin explained. The e-commerce platform also recently announced its home pick-up option under its return and refund policy, eliminating the need to drop off items at partner couriers.

When asked if they would recommend Shopee to brides-to-be, both Ana Mae and Jasmin underscored the trust that they have in the platform to provide them with a stress-free wedding planning experience, allowing them to enjoy their special day to the fullest. 

From unbeatable deals and a vast selection of items to convenient features like flexible payment terms and hassle-free returns, Shopee lets brides focus on walking down the aisle and finally saying “I do” to a lifetime of excitement and love. 

And when it comes to celebrating special occasions, holidays, and milestones, Filipinos can always count on Shopee to make every moment unforgettable. 

“Shopee’s mission has always been to innovate and enhance the customer shopping experience by deeply understanding our users’ preferences and shopping habits. This year’s 9.9 Super Shopping Day highlights our success in leveraging engagement features such as Shopee Video and Shopee Live to deliver exciting personalized content and a wide range of deals,” said Vincent Lee, Head of Shopee Philippines. “These results reflect not just groundbreaking numbers but Shopee’s ability to remain relevant and continue to provide an exceptional shopping experience in a fast-changing e-commerce landscape.”

Increased Demand for Video and Livestream Shopping

The shift towards video shopping underscores the rising demand for more interactive and creative content beyond just a transactional experience, be it through product demonstrations, personalized recommendations, or content that entertains while informing, for a more rewarding shopping experience. 

Correspondingly, this interactive feature has rapidly garnered traction among online shoppers where the 9.9 sale saw a 6 times uplift in Shopee Video orders and a 2 times uplift in new videos uploaded as both buyers and sellers look for more interactive ways to connect. Additionally, total views of Shopee Video content surged 3 fold, while orders generated through Shopee affiliates using the rapidly-growing short form content feature increased 9 times. 

Direct interactions and real-time, on-demand product demonstrations also continue to appeal to shoppers as Shopee Live recorded a 3.4 times uplift in orders, together with a 9 times uplift in orders from affiliates on Shopee Live. 

Fashion Sales Soar

As shoppers flocked to the platform to score exceptional deals, Shopee’s fashion purchases were a huge hit among users as they snapped items at 50% off and more across top categories like tops, lingerie, pants, jewelry, and hair accessories, among others. Together with great discounts, shoppers also enjoyed a diverse selection of trendy pieces from top fashion brands and sellers like Lovito, Crocs, INSPI and ABUBOT PH who are among the top 10 best-selling brands that stood out during the 9.9 sale. 

Shoppers also took advantage of deals on other best selling categories like cases and covers, tops, skincare, home improvement, and kitchenware–reflecting the diverse interests of consumers and the broad appeal of Shopee's extensive product range. 

As the holiday season approaches, Shopee is gearing up to deliver a more personalized shopping journey for its users through its customer-centric features, together with exclusive offers, unbeatable deals, and faster delivery with On-Time Delivery Guarantee. Stay updated by downloading the Shopee app from leading app stores and following Shopee Philippines on Facebook, Twitter, Instagram, TikTok, and YouTube. 

All uplifts are compared to an average day in Q2 2024 (Apr - Jun)*

Huiyan Pan, Head of Marketing at Shopee Philippines, shared about the partnership, stating, "We are glad to be partnering with fan-favorite influencers to bring more personalized and engaging content to our shoppers in the Philippines. Shoppers can look forward to insider shopping tips, top picks, and exclusive deals from Shopee Besties. We will continue to work with our partner brands, sellers, and influencers to deliver a more interactive and enjoyable shopping experience for shoppers this year-end.”

The latest Shopee Besties lineup includes fashionistas sharing their must-have clothing brands and beauty gurus who will showcase their top makeup and skincare recommendations, available on Shopee. 

Fashion Besties:

	Eya Borja (@eyevanana) A fashion & beauty creator with over 13.2 million followers on social media, Eya shares that Shopee allows her to purchase high-quality pieces at affordable prices, thanks to the various promotions and discounts.
	Liane San Jose (@snj.liane) As a lifestyle and fashion content creator, Liane uses Shopee as the platform to help make her “dream wardrobe come to life”, thanks to the wide array of fashion and beauty items available.
	Denise Annthea (@deniseannthea) A content creator and the founder of the online crochet bag shop, She Made Me Buy It, Denise shops on Shopee to keep up with the updated fashion trends on the platform.
	Breanna Estacio (@breyannuh) For fashion and lifestyle content creator Brenna, Shopee is “where fashion finds a wallet-friendly runway” thanks to the numerous discounts and vouchers she can use for each purchase.
	Andy Arguelles (@andyarguelles13)  While managing her studies, Andy is a content creator who mostly features fashion (outfit and style trends) on her social media. She loves to purchase fashion items from Shopee as the items are of great quality and arrive very quickly.

Beauty Besties:

	Michelle Dy (@michelledyy) Michelle is an established beauty vlogger with over 1.6 million followers on Instagram. She enjoys purchasing beauty products from Shopee due to the promotions and discounts available, and the platform also provides a vast selection of brands that she can pick from.
	Kianna Duntugan (@kianna.d) Despite still being in school, Kianna has started carving her path as a content creator known for her beauty-related content. With Shopee, it allows her the “most convenient way of shopping” with the array of items available.
	Muriel Nicolas (@murielnicole)  Balancing her work as a flight attendant and beauty content creator, Muriel relies on Shopee as her “go-to platform for hassle-free shopping”, providing everything she needs -  from skincare and toiletries to clothes and household items.
	Alex Manuel (@alexmanuell) Alex is a beauty and lifestyle content creator who shares her daily OOTDs and makeup looks on social media. She describes Shopee as the “one-stop shop” for all her needs, given the wide range of available items.
	Denise Mascarenas (@denisemascarenas) Denise describes Shopee as accessible and affordable, allowing her to choose from various products and exclusive vouchers and discounts that help her save more as she creates lifestyle and beauty-related content on her social media.

Shoppers are invited to uncover the secrets of looking as fabulous as the Shopee Besties themselves through engaging and informative content on Shopee and their social media channels. Stay tuned for the exciting KOL content on the Shopee app and social media platforms, where our fashion and beauty experts will divulge their insider shopping tips and unveil exclusive deals.

For the latest beauty and style finds, follow the Shopee Besties, and visit the microsites here and here.