Key trends in the Philippines in the first 2 hours of 11.11 Big Christmas Sale

• Many waited for 11.11 to purchase everyday essentials to maximize their savings. Health & Personal Care, Home & Living, and Women's Apparel were the hottest product categories among Filipino shoppers.

• Filipinos eagerly stocked up on supplies such as face masks, skin care products, and mobile accessories. As consumers looked to refresh their wardrobe for the holiday season, clothing tops were also in high demand, with almost 2,000 orders placed early into 11.11.

• Many local sellers are seeing a boost to their business at the 11.11 Big Christmas Sale. An electronics seller earned almost ₱70 million in sales in the first 2 hours.

Discover more irresistible deals at Shopee 11.11 Big Christmas Sale till midnight at https://shopee.ph/m/christmas-sale. 

As consumers and businesses continue to become more digital-first, ShopeePay strives to support this move, in line with local government objectives. In Southeast Asia, digital payment adoption rates in 2020 reached levels originally estimated for 2025 - indicating that the region achieved five years’ worth of adoption in a single year. Today, consumers continue to readily embrace digital payments for greater convenience, security, and value. According to an online survey Shopee conducted with Kantar, consumers across the region use e-wallets about 2 to 6 times a week. In the Philippines, over 70% of users use e-wallets for all their online shopping needs.

Through Shopee’s year-end campaigns, ShopeePay will continue to drive greater adoption of digital payments amongst shoppers and merchants, bringing ShopeePay users greater convenience and value while helping businesses access more opportunities in the digital economy. At our recent 9.9 Super Shopping Day, Shopee saw a 5.5X uplift in orders paid via ShopeePay as compared to a regular day. More offline merchants are also going cashless, with a 57X uplift in the number of offline merchants in the Philippines at the 9.9 Super Shopping Day compared to this year’s 4.4 Mega Shopping Sale.

Ruoshan Tao, Head of ShopeePay Online, Philippines, said, “As the region’s e-commerce market grows steadily, user adoption of digital payment methods continues to accelerate. We are committed to providing our users with easy access to digital payment services such as ShopeePay, through an integrated and secure ecosystem. At the same time, we hope to continue supporting more businesses, connecting them to new customers, and empowering them to further grow and scale on our platform. The year-end shopping season is an exciting time and we look forward to working closely with all our partner merchants to provide greater value to shoppers.”

This 11.11 Big Christmas Sale, ShopeePay users can enjoy a rewarding experience when they shop, buy load and pay bills from the comfort of their homes. Users can also use ShopeePay QR to pay at partner merchants.

1. Shop more, save more with ShopeePay

ShopeePay users can look forward to a highly rewarding and integrated payment experience through unbeatable deals, and exclusive promotions both online and offline. 

To get more savings on November 11, users can checkout with ShopeePay to enjoy all-day Free Shipping with 0 min spend and 30% cashback. 

2. Serving more payment needs with ShopeePay

As digital payments become more integrated into the daily lives of consumers, ShopeePay serves as a multi-functional tool for all their payment needs while providing great rewards and seamless transactions.

• Utility Bills for electricity and water including Meralco, Maynilad, Prime Water

• Landline & Internet Bills for PLDT, Globe, Smart, Converge, and Bayantel

• Credit Card Bills for BPI, Metrobank, and RCBC

• Loan Bills for Dragon Loans, Cashalo, Sky Pay, and Home Credit

• Insurance Bills for Manulife, Sun Life, Pru Life UK, and Cocolife

• TV Cable Bills for Cignal and Sky Cable

Additionally, users can also get ₱100 off vouchers for key billers such as Meralco, Maynilad, Globe, and more. 

3.  Convenience wherever shoppers go

With Deals Near Me, Shopee’s location-based, online-to-offline feature, shoppers can discover great deals offered by merchants in their area and show their support for the sellers and brands they love.

Users can enjoy exclusive ShopeePay ₱1 Deals from crowd-favorites such as BonChon, Puregold, Potato Corner, Goldilocks, Tiger Sugar, National Bookstore, and  Tapa King at the 11.11 Big Christmas Sale. They can purchase these via ‘Deals Near Me’ on the Shopee app and redeem their discounts when they pay via ShopeePay in stores. New brands such as Fruitas, Siomai House, Candy Corner, and Wendy’s also join ShopeePay’s growing lineup of partner merchants. 

ShopeePay also enables users to fully embrace the convenience of digital payments by making cashless QR transactions available for in-store purchases at ShopeePay partner merchants.

To get these exclusive promos and more, make sure to activate and cash in your ShopeePay wallet in time for the 11.11 Big Christmas Sale! You can cash in through online banking, debit card, and our over-the-counter partners; and even enjoy free and instant cash-ins via InstaPay! Get up to ₱25 off on your InstaPay fee until Nov 21, 2021. Cash in now so you can Buy Load, Pay Bills, and Scan to Pay with ShopeePay! 

For more information about Shopee 11.11 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale. 

Download Shopee for free on App Store or Google Play Store.

The 11.11 Big Christmas Sale, which ushers in the year’s busiest shopping season, presents Shopee’s greatest selection of deals, fun, and entertainment for everyone. To add to the festive mood, users can look forward to the widest variety of discounted products from over 25 categories and unbeatable promos such as ₱1 Deals, free shipping with no minimum spend, and 10% off daily. With such an irresistible line-up, the number of new buyers on Shopee is expected to peak further during 11.11. Brands and local MSMEs stand to benefit from the increased traffic, supercharging business growth and scaling their online presence.

International superstar Jackie Chan also returns with a fun commercial for the 11.11 Big Christmas Sale. After his 9.9 commercial met with viral success by garnering 435 million views online, the action-packed sequel sparked excitement for all users as well. Fans can catch the commercial here: https://shp.ee/64cba9b

Martin Yu, Director at Shopee Philippines, said, “Christmas holds a special place in Filipinos’ hearts. During this season of giving, Shopee Philippines hopes to make this year’s festivities even more memorable for both our users and sellers. As the holidays approach, we aim to bring more joy to shoppers and help them save more on things they love by curating the best deals. We’ve also pioneered efforts to expand our digital ecosystem to help more consumers, businesses, and communities access and benefit from e-commerce. We invite everyone to join us in making this the biggest and most impactful 11.11.”

1. Biggest growth opportunities for businesses

The 11.11 Big Christmas Sale will act as a springboard to accelerate growth for businesses on Shopee. In 2021, more than 8 million new local shops opened on Shopee. With a growing base of shoppers and more marketing tools provided by Shopee, 11.11 will give brands and MSMEs greater visibility to maximize demand. Businesses with an offline presence can also participate in 11.11 through ShopeePay and Shopee’s digital products feature.

• Exclusive deals from leading brands on Shopee Mall: Shoppers can look forward to exclusive deals from top brands such as Xiaomi, POCO, realme, Samsung, Nokia, Vivo, DJI, PerySmith, Deerma, Coocaa Home, and Bata Philippines.

• More offline deals from brands: Brands also stand to generate more in-store traffic through promotions from ShopeePay. Users can turn to ‘Deals Near Me’ to check for special in-store deals from brands such as Puregold, National Bookstore, Fully Booked, Power Mac Center, The Generics Pharmacy, Family Mart, Lawson, Olympic Village, Shoe Salon, Potato Corner, Mary Grace, Bonchon, Papa John’s, Siomai House, and Fruitas Group of Companies. 

2. Upsized variety, deals, and entertainment for the holidays

Shopee is committed to helping more shoppers access the benefits of e-commerce, especially during the busiest shopping time of the year. To encourage more people to try shopping online, Shopee introduced initiatives such as special welcome gifts and vouchers for new shoppers, with over 5 million welcome gifts across the region redeemed since the start of the year. Throughout 11.11, shoppers can look forward to an unbeatable range of more rewards and deals:

• Rewards for first-time shoppers: As they start their e-commerce journey, new and first-time Shopee users can look forward to a free welcome package, bills cashback, free shipping, 100% off vouchers, and ₱1 deals with their first purchase.

• Gift guides for easy holiday shopping: Users can enjoy a quick and easy holiday shopping experience with Shopee’s Christmas in our Carts gift guides. They can get discounts up to 90% off on a wide range of branded gifts and bundles, from the latest gadgets to luxurious personal care items. They can also check out Shopee Mall for 10% off Mall vouchers, special deals on holiday gifts, and vouchers from their favorite brands.

• Bigger deals across different categories: Shoppers can discover the best deals on everything they need at 11.11 Big Sale. Highlights include 1-for-1 Deals, Early Platform Voucher Hunt, and Mega Midnight Sale, covering the widest range of product categories. They can also look out for themed sales such as the Big Sports & Outdoors Sale on November 4, Big Fashion Sale on November 5, Big Groceries & Pet Care Sale on November 6, Big Mommy & Babies Sale on November 7, Big Shopee Mall Sale on November 8, Big Electronics Sale on November 9, and Big Vouchers Sale on November 10. 

• Exclusive Shopee Mall discounts from the biggest roster of brands: At the 11.11 Midnight Mall Exclusive Sale from 12MN to 2AM, shoppers can enjoy huge price drops and exclusive bundle deals. Throughout the sale, brand sukis can also enjoy discounts up to 90% off on leading brands in the country:

• Secure and convenient shopping with ShopeePay: Users can shop with greater security and enjoy better deals when they pay with ShopeePay. They can also now enjoy a free, instant, and more convenient way to cash in from their bank apps via InstaPay. Until November 7, users can cash in via InstaPay and get up to ₱25 cashback. 

The 11.11 Big Christmas Sale will also spark more joy with the big finale on November 11:

• 11.11 Big Christmas Sale TV Special: NCT 127, one of today’s hottest K-pop boy bands, will delight Filipino audiences with their chart-topping hits at the 11.11 TV show on November 11, 9:30-11:30pm on GMA 7 and Shopee Live. Filipinos can also look forward to appearances from top local celebrities such as Jessy Mendiola, Aira Bermudez, Rocco Nacino, Klea Pineda, Andre Paras, and Gil Cuerva. Lastly, viewers stand a chance to win prizes and giveaways worth over  ₱12,000,000, including two new house & lots and a brand-new car. 

For more information about Shopee 11.11 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale. 

Download Shopee for free on App Store or Google Play Store.