For award-winning singer and baking expert Sarah Geronimo-Guidicelli, baking is a rewarding journey. “It was difficult at first,” she shares. “But after many attempts, I realized I could be good at it and bake for the people I love.” Like many others, she learned through trial and error by herself. As her interest grew, she enrolled at a culinary school and received her certification to become a pastry chef. 

The baking expert admits, “My first pastries weren’t great, but seeing the improvement was so fulfilling. I was overjoyed when I finally baked a soft bun!”

As her skills grew, so did Sarah’s list of favorite recipes. Her “absolute favorite” are chocolate cookies, which she makes for her friends and family. For special occasions, tres leches and plant-based goodies are on the menu.

Of course, great baking starts with great ingredients. Sarah emphasizes the importance of quality, saying, “You don’t want to shortchange your loved ones because you want the best for them, so choosing the right flour to create the best texture and flavors is a must. It helps bring out flavors and creates that perfect balance in your pastries.” That’s why Sarah trusts URC Flour for all her baking needs. “Discovering URC Flour was a game-changer. They offer everything I need for every kind of recipe!”

URC Flour offers a wide variety of flour options tailored to your baking needs. For cookies, biscuits, and wafers, flours like Sampaguita, My Rose, Cattleya, and Lilac deliver excellent results with great texture and flavor. If you’re baking cakes, Daisy is a fantastic low-protein flour that yields light, fluffy, and tender slices every time. For breadmaking, Globe and Blend 100 are excellent options for you.

Beyond pastries and sweets, URC also has options for savory dishes. Noodlelicious flour is perfect for making homemade pasta, while Oriental flour works wonderfully for lumpia wrappers and pancit dishes.

Aside from baking enthusiasts, URC Flour is also a top-quality choice for food businesses, ensuring that you can produce the best dishes and products at affordable prices, without compromising taste and texture.

Whatever you’re baking or cooking, URC Flour provides the quality and variety you need—all at an affordable price. And just like Sarah, choosing the right flour can elevate your baking experience, whether you’re making desserts or a savory dish that everyone will love.

For more information and recipe tips, like and follow URC Flour on Facebook.

“UNIQLO LifeWear is clothing designed to make everyone’s life better. They are pieces that compliment everyday lifestyles, and with our season theme of Ease Into Lightness, we showcase different key items that are a perfect fit for Filipinos’ different needs, highlighting our products’ quality materials, colors, textures and styles,” says UNIQLO Philippines Chief Operating Officer Geraldine Sia during the UNIQLO 2024 Spring/Summer LifeWear Collection Preview.

UNIQLO’s Spring/Summer 2024 pieces come alive in soft pale tones like ecru and mauve pink. Natural linen and Supima Cotton also feel gentler, as jackets are made more comfortable and T-shirts thinner. All around, it’s a collection that promises lightness in every way, from lifestyle to function to texture.

Starting with lifestyle, the collection serves as the new authentic, where elevated casual meets urban sport casual. Think of sporty items such as Sport Utility Wear and utility pants matched with UNIQLO’s classic casual items such as T-Shirts and Bra Tops for a hybrid yet effortless style.

Power Couple Matteo Guidicelli & Sarah Geronimo

Next, in terms of function, UNIQLO’s Spring/Summer 2024 collection showcases a clean-work style with functionality, positioned as future traditional. Modern neutral coloring is set to get anyone through anything, even the harshest of seasons, comfortably and in style. This is made possible by the functional materials of Miracle Air, AIRism, UV Protection, DRY-EX, Blocktech - which are waterproof, water repellent, breathable, quick- drying, and more. Go for these popular UNIQLO lines or try the Smart Ankle and other Functional Outerwear with the Super Non-Iron Shirt and Rayon Shirt.

Finally, the collection promises lightness in texture. It’s a vacation-inspired summer casual style using light, high-quality natural materials such as linen and cotton. With pieces like the Pleated Skirt and Sheer Knit (3D Mesh), among others, the collection embodies today's lightness mindset that allows anyone to travel with ease.

Together with the Spring/Summer 2024 collection, UNIQLO also presents special collaborations for the season. UNIQLO U brings its latest future LifeWear essentials using innovative materials and contemporary silhouettes. Meanwhile, UNIQLO: C delivers sophistication in ease and motion from renowned British designer Clare Waight Keller.

Fans of J.W. Anderson can also look forward to the Northern Irish designer’s newest set of UNIQLO pieces. The latest collection is inspired by fabrics and crafts from the mid-century era for a textured vibe that is clean with a pop of color.

Another favorite UNIQLO collaborator with new pieces is Ines de la Fressange. For the Spring/Summer 2024 season, the French designer's take on Parisian chic focuses on the stunning southern France landscape, characterized by simplicity and elegance.

Visit UNIQLO Manila Global Flagship Store from February 9 to February 15 only to also get your suggested Spring / Summer looks with the special store activity named - Color and Style Corner. To know more about this activity, you may read here: FAQ Color and Style Corner

For more updates, please visit UNIQLO Philippines’ social media accounts, @uniqlo.ph on Facebook, @uniqloph on Twitter, @uniqlophofficial on Instagram and TikTok, and UNIQLO Philippines’ website at uniqlo.com/ph.

Download the UNIQLO App via Google Play Store or Apple Store, or visit and shop from UNIQLO online store at UNIQLO.com/ph.

As the country commemorates its 123^rd Independence Day, Jollibee once again ignites the hearts of Filipinos all over the world with its new song titled “Pusong Pinoy.” Performed by world-class celebrities Sarah Geronimo and Billy Crawford, “Pusong Pinoy” celebrates an ever-present Pinoy Pride rooted in the Filipinos’ innate ability to give joy and hope, as well as rise above challenges by embodying the spirit of Bayanihan and helping one another.

“We wanted to highlight an admirable trait of Filipinos - while we are known as being resilient and being joyful people, what drives this is our malasakit sa kapwa which enables us to face any challenges that come our way. The Bayanihan spirit has always been a part of our culture, and we see now that it is still very much alive in modern times. So, we should all be proud of our Pusong Pinoy”, says Francis Flores, JFC’s Philippines Country Marketing head and Jollibee PH Marketing head.

“Para sa akin, ang ‘Pusong Pinoy’ ay laging handang tumulong, mapa-Pilipino man o ibang lahi,” shared Jollibee ambassador Sarah Geronimo. “Kahit saan ka magpunta, talagang ang puso ng Pinoy iba magbigay ng pagmamahal at pag-aalaga.” Sarah added.

In the video, Sarah and Billy sing about how Filipinos spread pride and joy, with scenes depicting acts of selflessness and compassion for others specially during challenging times. These examples show how Filipinos overcome hard times by uplifting each other with a kind of joy that comes from within. And how, in this celebration of Independence, they give meaning to their freedom by sharing it with those around them.

When asked what makes her proud of her Filipino heritage, Sarah said, “Yung mga katangian ng Pilipino ang talagang hinahangaan ko sa bawat isa sa atin. Lalo ngayon, mas nakikita natin ang pagiging matulungin, matatag, at mapagmahal ng bawat isa. Sa maliit o sa malaking paraan man, lahat ng Pilipino kumikilos para sa kapakanan ng kanyang kapwa.”

Billy Crawford also shared how Filipinos can take advantage of their freedom to bring joy to one other. To him, holding on to the hope that better days are about to come is one way to remain inspired as Filipinos move forward. “This is the best time for us to remain humble and take everything in life as it goes. With a brand like Jollibee giving us joy through the song ‘Pusong Pinoy’, they are able to make us feel the kind of love na magaan at mapagpalaya, ‘yan ang hindi napapantayan ng kahit anong bagay.”

With Jollibee capturing what it’s like to have ‘Pusong Pinoy,’ Filipinos around the globe can definitely be proud of the joyful spirit that allows them to move forward, no matter the obstacles.

Sing Jollibee’s Independence Day 2021 anthem with Sarah Geronimo and Billy Crawford by watching the “Pusong Pinoy” music video on Facebook and YouTube.