SM Supermalls brings back the excitement in every visit, joy in every sight, and a magical connection in every experience that will make every Filipino’s Christmas happier and brighter.

Your Magical Northern Holiday is Here

SM continues the holiday season with a spectacular play of lights & festive celebration at the Magical Northern Holidays at the SM North Edsa last October 21.

A holiday Aurora playpark experience awaits, donned by a 60-foot giant Christmas tree, surrounded by multi-sensory display of Aurora trails, and adorable reinbears. The joyous celebration will continue until January 8, 2023.

 Check out some highlight during the Launch

If you missed the SM North Edsa's Christmas event, there are still more ways to celebrate the joys of the holidays. SM Supermalls has lined up exciting and festive activities just for you and your loved ones! Check out the details below:

Apart from SM North Edsa, other premier SM malls will light up their massive 60-foot Christmas trees to share hope, joy, and love with every SM shopper. 

Santa-approved Christmas Playpark

Witness as your favorite SM mall opens a new world of Christmas with towering centerpieces, functional spaces, and sprawling activities at the Christmas Playpark. Explore the Christmas markets and play areas, and watch out for Santa appearances, character meet and greets, and other surprises! Plus, you also get to have a multisensory experience at the playpark’s light and sound shows, festive eats and holiday treats, and a whole lot more scents and feels that will embrace you in holiday warmth and ambiance.

Sparkling lights to brighten up your holidays

Christmas won’t be festive without lights. Be in awe as you pass by hallways decked with twinkling lights, illuminated tunnels, beaming driveways, and lit parking spaces as they glow at their best. 

Dining out al fresco style at the Super Spots decked with lights

SM Supermalls has also created outdoor attractions for that picture-perfect, memorable shopping, dining, and leisure activities for the whole family. At The Podium, shoppers are in for Joie De Vivre with its Holiday Night Cap on October 21-23 and 28-30 at the ADB Al Fresco, and the Food Lab on October 24-30 at the Atrium East Level 2 so everyone can discover new food specials this Christmas. You can also enjoy special treats, promos, and exclusive deals from your favorite restaurants and food merchants at the SM mall near you!

Turn Christmas AReality at SM

Don’t miss out on a phygital Christmas experience as SM incorporates the festive season with Augmented Reality. In SM Megamall, four AR filters have been made available, including Santa Claus, Reindeer, Snowman, and Sparkle. You just need to scan the QR code at the SM mall near you and see the Christmas centerpiece and magical spots come alive!

Check out the Happiness Stations

SM installed various happiness stations where you can create lasting memories with family and friends. Spot the giant bears with lights at Bears of Joy corner, the happiness photo wall, the Christmas tree decors with your family photos, or the huge TV screen where you can watch your recently filmed Tiktok or IG video at your favorite mall.

Make your furbabies feel the happiness and love

Christmas is for the whole family including furbabies! Make them happy and feel loved by joining the Holiday Paw Play Dates and Costume PAWty. You can also flex them at the Christmas photo challenge and win amazing prizes, or shop for them at the Christmas markets. Also, SM Supermalls will be partnering again with organizations for a pet adoption drive so you can help the little ones find a home in time for the holiday.

Unlock a bigger, better, and brighter virtual Christmas Village

SM will reopen its virtual Christmas Village to bring an exciting, engaging, and rewarding holiday experience to Filipinos. Check out https://gosm.link/ChristmasVillage2022 as it goes live from October 28 to January 5 for an awesome augmented reality shopping, dining, and leisure experience. Create your own avatar, e-meet fellow shoppers and SM ambassadors, and enjoy bonding time with your family and friends while playing fun games at the immersive virtual Christmas zones made for you.

Create circles of happiness by buying products for cause-oriented programs 

Since it’s the season of giving, you can support cause-oriented advocacies of individuals and organizations by purchasing products that provide opportunities and livelihood to marginalized sectors. For this year’s 100 Days campaign, SM partnered with bag designer Zarah Juan, Spark PH, the Girl Scouts of the Philippines (GSP), the Association of Foot and Mouth Artists of the Philippines, and the Quezon City LGU for its Vote to Tote initiative.

“This Christmas, we are sending a message of happiness to every Filipino. With every activity we have for them, we hope to inspire everyone to spread sparks of happiness in their homes and communities as we celebrate this year’s holiday festivities,” said Steven T. Tan, president of SM Supermalls.

A new light of experiences will bring happiness and kindness to every Filipino as SM Supermalls create more magical memories and opportunities to touch other people’s lives this holiday season. Check out www.smsupermalls.com and follow @smsupermalls on all social media accounts to stay updated on the various holiday happenings.