An homage to the unique basketball culture in the Philippines, Pinoys’ love for the sport, and Ball’s confident playmaking skills and flashy fashion style, the shirt features the PUMA global ambassador and NBA All-Star Game player making his way through the city by riding two iconic Filipino vehicles — the jeepney and tricycle. These two are not just modes of transportation; they are symbols of the country’s rich cultural heritage and its bustling streets. The palm trees in the background, meanwhile, are a nod to the Philippines’ tropical climate and stunning beaches.

The tee also seamlessly blends PUMA’s icons with subtle hints of the PUMA Hoops core elements, creating an eye-catching look.

Basketball rings can be found on every corner of the Philippines, a testament to the country's love for the game. This offering encapsulates that passion and turns it into a striking piece that proudly showcases Manila’s urban culture in a unique and stylish way. Shirt designer Joshua Pichardo added, “The chosen fonts, bold and deliberate, echo the tenacity of basketball lovers and the spirit of adventure. For PUMA and PUMA Hoops, this collection isn't just apparel; it's a chronicle of passion, sport, and the intertwining threads of global cultures."

The Melo x MNL Tee comes in black, gray, and white, and retails for PHP 2,500. It is now available at select stores including PUMA 2F Glorietta 3, L2 Main Wing Shangri-La Plaza, GF Eastwood Mall, and L1 Ayala Center Cebu, as well as PUMA SM North EDSA and Foot Locker Glorietta, Manila Bay, and Gateway. The shirt can also be purchased online at PUMA.com.

Following the announcement in June this year that the renowned K-pop sensation under Starship Entertainment has joined the brand as its APAC brand ambassador, PUMA has unveiled its highly anticipated drop of the sneaker line, featuring IVE as the face of the collection.

Inspired by PUMA’s 2000s running range, the Teveris NITRO draws on performance aesthetics to create everyday footwear with a sporty edge. Incorporated at the midsole, NITRO foam provides top-level cushioning, a responsive stride, and a lighter-than-air feel.

PUMA’s latest campaign features IVE in a Y2K-themed concept shoot. The members of the girl group step into the spotlight against an iridescent backdrop that showcases a dreamy, pastel aesthetic, perfectly complementing the campaign’s theme. Together with the 2000s-inspired sneakers, PUMA is taking its audience on a stylish leap into the past while embracing the future of fashion, capturing the very essence of the campaign.

IVE members are in thoughtfully curated outfits from the DARE TO, PUMA Team, and CLASSICS collections styled with Teveris NITRO sneakers, which are available in four colorways that are exclusive for Asia.

The latest collection draws inspiration from laid-back luxury with a Y2K twist. Timeless and relaxed pieces are transformed with a minimalistic aesthetic and elevated details like voluminous pockets and tiny labels. Along with an ever-green palette, the collection welcomes mix-and-matching to create your individualized looks of effortless elegance.

SEA & Taiwan Exclusive Gift with Purchase

To make this release much more special, PUMA is also offering exclusive collector’s items to IVE fans from Southeast Asia and Taiwan. With every purchase of PUMA items worn by IVE, consumers will receive a set of 6 PUMA x IVE autographed photocards*. Each photocard set features individual selfies and signatures from all 6 members which consumers can get for a limited time only.

A Campaign Close to Heart: PUMA x IVE Collection Collaborates with Local Content Creators

PUMA is set to feature top-tier local content creators to further drive the PUMA x IVE campaign in respective countries across SEA.

Staying true to the campaign’s Y2K theme, PUMA is producing concept shoots and videos with homegrown fashion, beauty, and lifestyle influencers such as Christine Samson, Jessica Yang, and Rei Germar, enveloped in dreamy pastel concepts that accentuate the Teveris NITRO collection, as well as extend the campaign's narrative across all markets. Keep your eyes peeled as we reveal the final product of the concept shoot in October! By tapping into nostalgia and youthfulness, the brand hopes to transport the audience back to their youth while celebrating the Y2K trend with a touch of authenticity.

The new Teveris NITRO will be released on September 21 at PUMA 2F Glorietta 3, L2 Main Wing Shangri-La Plaza, GF Eastwood Mall, GF Venice Grand Canal Mall, McKinley Hill, L1 Ayala Center Cebu, and authorized retailers PUMA SM North Edsa, Gateway, and Foot Locker (Glorietta, Festival, Cebu, Ayala Malls Manila Bay, Gateway, Trinoma). It will also be available on PUMA.com.

RIPNDIP is a brand known for its mascot Lord Nermal the cat and its playful and provocative approach to both streetwear and skateboarding. It is one of the hypebeast streetwear labels, with flagship stores in Los Angeles, Hong Kong, and Tokyo.

Bringing a new flavor to streetwear fashion, this partnership’s apparel offerings are centered around cut-and-sew garments like the matching Twill Shirt and Twill Pants, adorned with a playful allover pattern featuring RIPNDIP tags, a frisky Lord Nermal, and flash designs throughout. Cozy essentials are included in the form of a collaborative Hoodie and Sweatpants, plus three unique Graphic T-shirts featuring custom designs created by PUMA and RIPNDIP. Select pieces show Lord Nermal as he pounces into action, evolving into PUMA’s cat logo.

The footwear side includes two playful versions of the Suede and two additional takes on the Slipstream, all with mischievous depictions of Nerm. Plus, the collaboration includes PUMA’s very own take on a basecamp slipper, the Tuff Plus. Lastly, accessories comprise a Backpack, Cap, and a Beanie featuring Nerm peeking over the brim.

A direct descendant of the original Clyde All-Pro Nitro released in 2021, this next generation of PUMA Hoops shoes is the first to use the NITRO™ SQD foam. This innovative technology combines a soft inner layer of NITRO™ foam for superior cushioning with a firm outer layer of NITRO™ foam to provide unparalleled support during multi-directional movements.

The silhouette also includes a specially engineered knit upper made with multi-zoned materials for targeted support, a supportive but breathable fit as well as cord lock-down lacing system in the forefoot for lateral stability which extends down through the shoe.

The All-Pro Nitro was first seen in action during Kai Sotto’s recent stint at the 2023 NBA Las Vegas Summer League with Orlando Magic. Kai, one of the PUMA global brand ambassadors, wore the new kicks during their game against the Portland Trail Blazers on July 13, 2023 and is expected to wear the All-Pro Nitro during the games of Gilas Pilipinas at the upcoming FIBA Basketball World Cup, should he be selected to be part of the national team’s final and official roster.

Meant for explosive energy on the court, The All-Pro Nitro is available in a Lime Squeeze colorway and retails for Php 7,900 in PUMA official retail stores, select sporting goods retailers, and online at puma.com starting August 10th.

After being teased by PUMA collaborator and ambassador Dua Lipa earlier in 2023, the Palermo OG is now set to make its official return. This storied low-top originally made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd.

PUMA’s 2023 bring-back features the shoe’s original blue-and-white colorway, complete with a retro T-toe construction, a classic gum sole, and the shoe’s signature tag featuring PUMA lettering in gold. Lastly, PUMA’s cat logo can be found on the shoe’s heel.

The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. Part of PUMA’s storied history, to this day, the Palermo’s unmistakable DNA evokes a deep sense of football nostalgia.

As a tribute to the shoe’s Sicilian namesake, the upcoming August drop includes two additional colorways, featuring vibrant schemes inspired by Palermo’s iconic fruit vendors, known locally as fruttivendolo.

The PUMA Palermo OG is exclusively available starting July 18 at the newly opened PUMA L2 Main Wing Shangri-La and on PUMA.com.

To officially welcome the group to the brand's growing roster of ambassadors, PUMA has unveiled the first pictorial with IVE, featuring the 6 members styled with PUMA's iconic T7 track jacket and Suede sneakers.

“IVE is one of the representative K-pop girl groups, loved throughout the APAC region. We are delighted to have IVE as PUMA's new APAC Ambassador. We will be carrying out Puma's various campaigns throughout the APAC region with IVE, and we ask for your continuous interest and support in PUMA's unique style with IVE's charm added," said Puma.

IVE's first full-scale album "I've IVE" released in April sold more than 1.1 million copies, propelling the group to become a million seller for two consecutive years. The group sustained their continued popularity after their title song "I AM" topped Korea's major music sites and "Kitsch" made it to the top 5 on the weekly chart of Melon and Genie.

The group has also been gaining success overseas. Their double title songs catapulted them to the Billboard Global 200 and Billboard Global Excl. US charts. “I AM” charted for 8 consecutive weeks and ranked 38th while "Kitsch" ranked 168th on Billboard Global 200. The group also recently released their first Japanese album “WAVE” and has since started their full-fledged global activities. IVE is looking to sustain the success of their first fan concert tour "The Prom Queens" in Singapore on June 30th and Thailand on July 8th, following their successful run in Korea, Japan, the Philippines, and Taiwan.

Moreover, starting with the release of the Korea Exclusive Campaign on July 17^th, IVE will continue to support the APAC region in the coming months, and is expected to capture the hearts of consumers in Asia and Oceania.