MasterCard launches Priceless Thailand to bring unique experiences to cardholders
Lifestyle Tuesday, December 01, 2015
Tee off with world-renowned golfer Sir Nick Faldo, embark on a local market tour to source fresh ingredients with an executive head chef, and take a private tour of one of Bangkok’s most historic homes with Priceless Thailand. These and other one-of-a-kind experiences are coming to Bangkok, Chiang Mai and Phuket as part of MasterCard’s global Priceless® Cities program.
The Priceless Thailand program includes specially-designed activities that give privileged access and unique experiences to MasterCard cardholders. Visitors can enjoy curated offers that continuously connect them to their passions in the four key areas of Eat, Play, Shop and Stay when exploring Thailand, the Land of Smiles.
From a royal weekend in Bangkok where you can have private access to the Ananta Samakhom Throne Hall, Dusit Palace to view the exceptional exhibits of the 9th reign of the House of Chakri created by Queen Sirikit Institute, Chitralada Villa, to partaking in the ultimate luxury amidst the beautiful architecture and rice fields of Chiang Mai at the exquisite Dhara Dhevi, Priceless Thailand has something for everyone.
For a dose of culture, cardholders can go on a private tour of the 100-year old NaiLert Park Heritage Home, set amidst bustling metropolitan Bangkok, to view the house’s private collections of antiques and artifacts. What trip to Bangkok is complete without a massage? Take the experience further at Pañpuri Organic Spa where you can pamper yourself with your personally designed and unique spa treatment.
Food lovers can indulge in a bespoke menu specially curated for the Priceless Thailand program and paired with rare and limited wines from special grapes at Bo.lan, one of World’s 50 Best Restaurants. Or join Executive Head Chef, Vichit Mukura of Thai fine dining restaurant Khao, on a private shopping tour of the farmer’s market to shop for local ingredients, which will then be used in a cooking class and enjoyed in an exquisite meal.
Moreover, you can now explore and go beyond on the magnificent Eastern & Oriental Express where you will be welcomed by the Train Manager and learn of the history of the journey, and also receive a welcome bottle of champagne as well as a foot massage. This is a magnificent experience that should not be missed.
These along with many more experiences and offers from MasterCard’s merchant partners and strategic partners including Central Department Stores, CentralWorld, King Power Duty Free, SF Cinema, and ThaiTicket Major give cardholders priceless benefits and the chance to re-discover Thailand in new and exciting ways.
Thailand is the third Southeast Asia destination to be part of Priceless Cities, following the launches of Priceless Bali in August 2015, and Priceless Singapore in October 2012. The introduction of Priceless Thailand marks an evolution of MasterCard’s Thailand Shopping Paradise in 2014, Thailand Shopping Celebration programs, which were launched in 2012, and 72 Hours Amazing Thailand programs which were launched over ten years ago in partnership with the Tourism Authority of Thailand (TAT). During that time, cardholders have enjoyed access to a wide range of over 100 offers available locally The Priceless Thailand program will extend this even further.
Deborah Goldingham, Head of Marketing, South East Asia, MasterCard, said, “Thailand continues to be a key destination market with strong travel demand from the China, India, Japan, Korea and Malaysia travel corridors, and the launch of Priceless Thailand enables us to ensure we continue to provide the best experiences they’re looking for.”
“Since we launched Priceless Cities four years ago, we have expanded the offering to more than 42 cities. It’s been wonderful to see cardholders enthusiastically embrace the myriad of priceless moments that we have purposely built with our valued partners around authentic, local and novel experiences in the destinations they love. We are very excited to be adding Thailand to this mix, with its own unique sights, sounds, flavors and experiences to help create even more priceless memories for our valued cardholders.”
Antonio Corro, Country Manager, Thailand & Myanmar, MasterCard, said, “The diversity of Thailand’s cities – from the bustling metropolis of Bangkok to the unsurpassed beaches in the south – make Thailand a truly unique place to visit. According to MasterCard research, Thailand’s cities rank among the top travel destinations in Southeast Asia. Bangkok is the top destination in MasterCard’s Asia Pacific Destinations Index, the number two destination globally and is expected to welcome over 18.2 million visitors who will spend US$12.4 billion this year. With Priceless Thailand, we highlight the best of what Thailand has to offer by enabling visitors to re-experience Thailand in ways that are unexpected, yet authentically Thai.”
