Data from Manulife's #FYP: Future-proofing Young Pinoys study shows that 60% of young Filipino women prioritize their healthspan—the years spent in good health—compared to 46% of male respondents. Women also place greater importance on financial independence than men (60% vs. 44%), underscoring that Filipinas want a future on their own terms.

Yet the path toward that future is not without its pressures. The same study finds that 73% of female respondents report high stress levels, compared to 55% of their male counterparts. The work-life balance gap offers a telling glimpse of why stress levels are notably wider among women (22%) compared to men (15%), reflecting the competing demands many Filipinas navigate across their professional, personal, and caregiving roles.

For many women, this pressure shows up as sustained stress that affects everyday well-being. One in five experiences shortfalls in sleep, while 15% struggle to maintain a balanced diet, foundational habits that directly influence health, energy, and resilience.

It is worth noting that awareness isn’t the issue. Most survey respondents report strong knowledge of health and wellness—yet 76% of millennial women say stress prevents them from pursuing their desired level of well-being, highlighting a persistent gap between knowledge and action.

“The data is clear: many women are feeling the physical and mental strain of trying to manage everything at once. With careers, caregiving, and financial pressures converging, Manulife is focused on giving Filipino women practical options to protect their health today while building financial confidence for tomorrow,” said Grace Mallabo, Chief Health and Products Officer, Manulife Philippines. 

Turning insights into action: Solutions that help Filipinas protect their health today and build financial confidence for tomorrow

Through its suite of health and protection solutions, including the Manulife HealthFlex critical illness plan, which offers coverage for over 100 critical illnesses from early diagnosis to recovery, and provides additional benefits for gender-specific cancers, including breast, cervical, ovarian, and uterine cancer for women, among many others. Manulife Medical Secure, meanwhile, provides up to PHP5 million in medical coverage with cashless access to over 1,700 hospitals and clinics nationwide; and Manulife GoalReady, which supports long-term financial goals with protection and investment features, Manulife helps women safeguard their financial independence, no matter what stage or season of life they're in.

As part of its global commitment to championing longevity, Manulife runs programs such as ManulifeMOVE, a holistic health platform designed to encourage healthier habits through everyday movement and proactive lifestyle choices Manulife Philippines and Manulife China Bank Life also recently entered into a partnership with ACHealth that aims to educate Filipinos on cancer prevention and help improve access to comprehensive cancer care.

“Closing the work-life balance gap starts with tools that enable women to protect what matters most: health, income, and time,” Mallabo added. “With the right coverage and guidance, women can move through every stage of life with confidence, whether they're building careers, caring for family, or planning for the future. That’s how we champion longevity—not just living longer, but living better—by making financial wellness practical, personal, and empowering for every Filipina.”

As Women’s Month calls attention to the resilience and contributions of Filipino women, Manulife Philippines encourages women to prioritize their own health and financial security now and for the long term. 

This initiative builds on Manulife’s refreshed strategy, advancing its strategic priority of empowering customers' health, wealth, and longevity and aligns to the recently launched Manulife Longevity Institute, a global platform to drive action that helps people live longer, healthier, and more financially secure lives by 2030. 

Manulife Philippines, the local arm of leading financial services provider Manulife, continues to advance its Impact Agenda, the company’s global commitment to drive better outcomes for its customers, communities, and the planet, with various volunteering and community efforts spread throughout the past year. 

To cap 2025’s initiatives, Manulife executives, volunteers, and beneficiaries came together for sustained reforestation efforts, advancing environmental restoration and financial education across communities. Manulife’s annual Season of Giving campaign also empowered its colleagues to support causes meaningful to them through personal donations and volunteerism.

A Year of Environmental and Community Impact

In 2025, Manulife Philippines further advanced its contributions to a healthier planet and community development by planting more than 10,000 native trees covering four hectares of terrestrial and coastal areas. To date, it has planted 31,250 trees across terrestrial and coastal reforestation projects in partnership with Haribon Foundation, local communities, and through the efforts of colleague-volunteers.

Manulife Philippines colleague volunteers participate in a seedling preparation activity in Rizal province.

Seedling Preparation: Through the Seedling Nursery Activity, Manulife Philippines colleague volunteers prepared 1,000 native tree seedlings at a nursery site in Sto. Niño, Rizal in February. The activity was conducted in partnership with Haribon Foundation alongside KAT-MAGAT Tourism and Farmers Association and Sto. Niño Integrated School, supporting reforestation efforts that benefit more than 200 households in the community. Planting these prepared seedlings will commence in 2026, covering eight hectares of forest in the Sierra Madre mountain range.

In 2025, Manulife Philippines expanded its partnership with Haribon Foundation to include planting mangroves in Quezon province.

Mangrove Planting: To support coastal restoration efforts that protect shorelines and local fishing communities, Manulife partnered with Haribon Foundation and the community of Alitas Farmers and Fisherfolk Association (AFFA). These mangrove planting efforts will benefit more than 200 households in Infanta, Quezon. The program has established a dedicated mangrove seedling nursery that aims to produce a total of 15,000 seedlings by the end of 2027. 

Terrestrial Planting: Manulife’s flagship terrestrial restoration site in Real, Quezon, has planted 10 hectares in partnership with Haribon Foundation with the support of the communities in Brgy. Tanuan Farmer’s Association (BATAFA) and Samahan ng Katutubong Dumagat ng Real, Quezon Inc. The restoration efforts benefit nearly 10,000 households in Brgy. Maragondon in Real. 

To date, more than 4,900 Filipino learners have completed the Peso Smart program.

Financial Literacy: In collaboration with the Corazon Sanchez Atayde Memorial Foundation, Manulife's Peso Smart program reached s new learners across 18 public elementary schools nationwide in 2025. The award-winning financial literacy program equips young Filipinos with essential financial skills such as saving, budgeting, and investing, while connecting financial literacy. To date, more than 4,900 Filipino learners have completed the Peso Smart program, which Manulife Philippines pioneered in 2017.

Volunteers from Manulife Business Processing Service participate in a volunteering activity.

Bayanihan Festival: Manulife Business Processing Services (MBPS), the global shared services center of Manulife, held its inaugural Bayanihan Festival in November 2025. Inspired by the Filipino spirit of community and collaboration, MBPS partnered with Rise Against Hunger Philippines, Waves for Water Philippines, and Reach Out and Feed Philippines for initiatives such as Project Baon to address food insecurity and micronutrient deficiency among Filipino children and humanitarian efforts in disaster-hit Cebu province. There, MBPS mobilized colleague-volunteers and dispensed 2,000 relief kits, 5,000 hot meals, and engaged Manulife’s global colleagues to donate to relief efforts, matching donations dollar-for-dollar. 

Volunteers from Manulife IT Delivery Center teach young learners about coding.

Code4Future: Manulife IT Delivery Center (MITDC), the fintech arm of Manulife, organized two Code4Future learning sessions in 2025. The sessions, which aim to empower children through coding and creativity, drew 73 young learners and more than 80 MITDC colleague-volunteers. The program aimed to spark curiosity and encourage problem-solving skills while showcasing how technology can fuel creativity.

Manulife Philippines also unveiled in its newly opened agency office at the Ayala North Exchange the mural called “From Trash to Tree-sure.”

From Trash to Tree-sure: Manulife Philippines also unveiled in its newly opened agency office at the Ayala North Exchange the mural called “From Trash to Tree-sure,” a unique centerpiece embodying the company’s commitment to sustainable business practices and innovation. The mural was crafted from 18.35 kilos of old Manulife t-shirts from past team events, 9.85 kilos of repurposed tarpaulins, and 56.6 kilos of used beverage cartons. It was built by Manulife financial advisors and colleague-volunteers in collaboration with sustainability-focused interior design firm JunkNot, through its Trash Innovation Exchange for Upcycling Project. 

Manulife Global Chief Marketing Officer Karen Leggett joins Manulife Philippines colleague volunteers in a seedling preparation activity.

To close Impact Agenda efforts in 2025, Global Chief Marketing Officer, Karen Leggett, joined colleague-volunteers from Manulife Philippines, Manulife China Bank Life, and Manulife Investments Philippines along with Peso Smart Pinay graduates from Quezon City and Peso Smart teachers from the San Miguel Elementary School in Pasig to prepare 200 native tree seedlings for terrestrial planting in Tanay, Rizal in 2026.

"Taking part in volunteer opportunities like this seedling activity underscores our commitment to supporting communities and championing sustainability through hands-on action," said Leggett. "Each seedling we plant is a tangible promise to restore forests, protect vital ecosystems, and unlock new opportunities for Filipino communities to thrive. By coming together with partners and volunteers, we are not only cultivating a safer, more resilient future, but also inspiring lasting change for generations to come. We stand united in our mission to transform intent into impact—a testament to the power of collective action."

Colleague-Driven Impact

Season of Giving campaign reflect Manulife Philippines' continued commitment to the communities it serves.

In 2025, Manulife colleagues in the Philippines registered more than 13,000 volunteering hours through their participation in different Impact Agenda initiatives. This was further amplified in Manulife’s global Season of Giving campaign, where colleagues are encouraged to donate to charities and volunteer with community organizations of their choice.

Manulife matches colleagues’ donations dollar-for-dollar up to CA$1,000 in Asia during the Season of Giving, which ran from November to December. This matching mechanism transforms individual generosity into a collective, deep impact across markets. The company also recognizes volunteer hours for any of the colleagues’ chosen initiatives, ensuring that colleagues can support causes of personal significance. 

"Filipinos entrust us with their financial futures, and that trust comes with a clear responsibility to invest back in meaningful and lasting ways,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. "The Season of Giving puts this belief into action. We know meaningful change starts with personal commitment, so we take pride in empowering our people to champion the causes that matter most to them.”

Initiatives like Peso Smart, reforestation projects, and Season of Giving campaign reflect Manulife Philippines' continued commitment to the communities it serves. By combining hands-on local engagement and colleague-driven charitable giving, the company continues to demonstrate that lasting impact comes from consistent action and collective effort.

In November, Manulife Financial Asia Limited won the Asia Corporate Excellence & Sustainability (ACES) Awards 2025 in the category of Top Sustainability Advocates in Asia for its outstanding commitment to sustainability through its Impact Agenda, environmental stewardship, and strategic integration of sustainable investing across its operations. The recently launched Manulife Longevity Institute underscores this commitment by creating a global platform to drive action that helps people live longer, healthier, and more financially secure lives by 2030—in Asia and around the world.

To learn more about Impact Agenda and Manulife’s commitment towards building a better business to better the world, visit manulife.com.ph.

Today, Manulife announced the launch of the Longevity Institute, a global platform that will seek to drive action to help people live longer, healthier, and more financially secure lives. Backed by a $350 million commitment, the Longevity Institute will work to champion research, innovation, and partnerships that will help people thrive at every age.

As a global leader in life insurance, asset management, and retirement planning, Manulife is deeply invested in the health and well-being of its customers. However, the gap between how long people live (lifespan) and their quality of life (healthspan) is widening — with many spending up to 20% of their lives in poor health, and nearly 40% facing financial insecurity as they age. The Longevity Institute aims to close this gap by reimagining how people live, work, learn, and contribute throughout their lives. 

“Empowering health, wealth, and longevity is central to Manulife’s bold new ambition. It aligns with our values and our commitment to the communities we operate in, and we are uniquely placed to help individuals and families navigate the growing gap between lifespan and healthspan,” said Phil Witherington, President and CEO of Manulife. “For generations now, Manulife has supported customers at every stage of life, and we see a powerful opportunity to scale our expertise and help even more people live longer, healthier, better lives. Through the Longevity Institute, we will partner with organizations that share our purpose, unlock new insights, drive innovation, and create a future where everyone can thrive—at any age.”  

The Longevity Institute will focus on igniting global research and thought leadership to better understand how people can flourish as they live longer; accelerating innovation and advocacy through initiatives that promote health, wellness, and financial readiness; and investing in community partnerships that advance knowledge, promote equity, and drive action around longevity. 

Steve Finch, President & CEO, Manulife Asia said, “With the demographic shifts in Asia, where one in four people will be over the age of 60 by 2050, it's crucial to rethink traditional approaches to financial planning, health care, and workforce participation. At Manulife, we are committed to driving innovation that promotes long-term financial resilience, equitable healthy aging, and lifelong fulfillment. By supporting early-stage innovations and providing comprehensive solutions, we aim to help people live better for longer and secure their financial futures.” 

Initiatives 

Manulife has a long history of driving impact through programs, products, services, and community investments dating back to 1888, when Manulife gifted an ambulance to the City of Toronto—its first act of public service to help people live longer, healthier lives. 

To mark the launch of the Institute and build on our long history of impact, Manulife is pleased to share new and ongoing initiatives that reflect our commitment to advancing longevity through meaningful action: 

• Partnering with the National Institute of Ageing: Manulife is supporting the National Institute on Ageing’s annual Ageing in Canada Survey, conducted in partnership with Toronto Metropolitan University. This important research explores the lived experiences of Canadians aged 50+ to inform policies that promote healthy aging. 
• Partnering with the Milken Institute: Manulife has supported the Milken Institute to advance thought leadership and research on some of the most critical issues shaping longevity and the future of health. Feeding Change's work and recent policy brief highlight opportunities for strengthening resilient fruit and vegetable production and integrating food into health interventions. The Future of Aging initiative and new report, Longevity Ready: A Systems Approach to Aging Well at Home, elevates solutions enabling current and future generations to prepare for longer, healthier lives in their homes and communities.

Longevity Symposiums: The Manulife and John Hancock Longevity Symposiums began in Boston two years ago and are now expanding globally. Recently, Manulife Singapore and Manulife Philippines hosted inaugural events in Asia, bringing together healthcare experts, industry leaders, financial consultants, customers, and partners—to explore how people can live not just longer, but better. John Hancock will host its third Longer. Healthier. Better. Longevity Symposium in the U.S. in April 2026. 

The launch of the Longevity Institute quickly follows John Hancock’s inaugural Longevity Preparedness Index — developed with MIT AgeLab, which measures how ready U.S. adults are to thrive as they age. This index will expand to cover Canada in future years and provides insights that support the need for continued longevity advancements and innovations. 

Outcomes 

The Longevity Institute will build upon Manulife’s existing efforts to help more than 36 million customers improve their health and wealth. This work aims to drive the following outcomes: 

• Health: Help people make everyday choices that support their physical, mental, and emotional well-being—through better nutrition, early detection, movement, and mental health support that fits into real life.
• Wealth: Empower people to feel confident about their financial future, with tools, education, and support that help them weather life’s ups and downs and build lasting financial security.

A comprehensive list of the Institute’s work and partnerships to date can be found in this fact sheet. The Institute will be known as the John Hancock Longevity Institute in the United States. For more information on the Longevity Institute, and to stay up to date on the Institute’s actions, insights, and events through 2030, visit Manulife.com/Longevity.  

While millennials and Gen Zs in the Philippines are reshaping what it means to live well and live long, significant gaps between awareness and action jeopardize their health, wellness, and longevity aspirations, a new study by Manulife Philippines has found. 

According to “#FYP: Future-proofing Young Pinoys: Examining Health and Longevity Perspectives, Sentiments, and Aspirations of Millennials and Gen Zs,” which was conducted among 500 respondents across the Philippines, younger Filipinos are placing greater emphasis on healthspan, purpose, and financial independence. However, the study also revealed that while 83% of young respondents have good knowledge about health and wellness, only 76% say they are taking sufficient action to consistently practice healthy habits. 

“With a median age of 26.1, the Philippines has one of the youngest populations in Asia. Our latest study highlights the need to support younger generations in translating their health, wellness, and longevity aspirations into meaningful action. We found that millennials and Gen Zs are motivated to live healthier lives, but barriers like stress, excessive screen time, and sleep deprivation, among many others are holding them back from achieving this goal,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. 

Motivated to be healthy, but stress gets in the way; Millennial women among the most affected

The study found that millennials and Gen Zs are not short of motivation to pursue their health and wellness goals. While 64% said they are pursuing health to avoid getting sick, and 44% said they want to minimize potential medical expenses, many are equally driven by their personal well-being and self-image about feeling and looking good: 44% said they want to look good or fit, and 43% said they want to look youthful.

Younger Filipinos, especially women, are also putting more focus on healthspan, or the number of the years we live healthily, over lifespan. According to the survey, 60% of female respondents prefer to prolong their healthspans, while 53% of males prefer to prolong their lifespans.

Filipino millennials and Gen Zs face notable health and wellness gaps, from monitoring to their actual wellness behaviors:

Young Filipinos show significant gaps in health monitoring (awareness vs what they actually monitor), particularly in mobility (24%), nutrition (23%), and cholesterol levels (20%). Gender differences are evident, with young women struggling more with nutritional monitoring (27%) and young men facing greater challenges in mobility monitoring (28%).

Many young Filipinos find it difficult to consistently maintain healthy sleeping habits (20%), achieve work-life balance (19%), and follow a balanced diet (15%). Women report a larger gap in achieving work-life balance at 22%, compared to the 15% gap among men.

Stress is the most prominent barrier to wellness, affecting 64% of respondents. Millennials report higher stress levels than Gen Zs (69% vs. 58%), and women are more affected than men (73% vs. 55%). Notably, 76% of millennial women say stress prevents them from pursuing their desired wellbeing—the highest among all generational and gender groups.

Modern lifestyle habits further compound these issues, with excessive screen time impacting 48% and sleep deprivation affecting 45% of young Filipinos. Trends such as “bedrotting” and “doomscrolling” reflect how contemporary behaviors are undermining their wellness goals.

“We’re seeing that for young Filipinos, intent alone isn’t sufficient. While many are motivated to pursue healthier lives, they’re facing a complex mix of stressors and lifestyle gaps, which make it difficult to follow through. These habits quietly derail their ability to prioritize wellness. That’s why the next step is to find ways to embed wellness into their daily routine. By offering health and wellness-focused programs and collaborations with likeminded partners, we are helping them bridge the gap between intention and action, turning wellness goals into sustainable, everyday behaviors supporting their long-term health and longevity aspirations,” added Hora.

Younger Filipinos view age positively and prioritize attaining purpose and living independently than being illness-free

According to the study, 96% of millennials and Gen Zs surveyed believe aging is a natural process that should be embraced with positivity, while 91% of the respondents believe that living a meaningful life is more important than living a long one. The study revealed a striking perspective on aging priorities, with 83% of respondents believing that living independently and being able to do things that matter most to them is more important than being illness-free. 

Millennials surveyed focus more on physical health and family relationships as they age. Gen Zs, on the other hand, lean toward self-discovery, purpose, and making an impact. Only 13% of both generations consider maximizing lifespan as a top priority, with men showing slightly higher interest (17%) compared to women (8%).

“The findings reveal that young Filipinos see aging not as decline, but as a chance to live with purpose and independence,” Hora said. “It is therefore crucial that we create opportunities and support systems for them to live better at every stage of their lives. This means investing in holistic wellness programs, accessible financial health education, as well as tools that address both physical and mental needs, tailored especially for younger generations navigating various stressors of the modern world.”

“As one of the country’s longest-serving insurers, Manulife Philippines is deeply committed to supporting younger generations of Filipinos in their journey toward financial independence and longevity. Through our innovative insurance and investment solutions, and our nationwide network of over 10,000 professional financial advisors, we aim to empower millennials and Gen Zs to live fuller, healthier lives with purpose and confidence as they age,” said Hora. 

Financial independence: Younger Filipinos’ ultimate longevity concern

When it comes to living a longer life but also “adding life to years,” financial security tops the list of concerns for both generations. Among the respondents, 74% believe that longevity is a blessing only if they have sufficient financial resources, with running out of money being their greatest worry (61%). Millennials and Gen Zs agree that mental health is a top longevity concern (36% and 47%, respectively). Millennials surveyed are more concerned about keeping ties with children (37%), while Gen Zs are more concerned about living their desired lifestyle (39%).  

Gaining financial independence is also a top longevity priority for young Filipinos (52%), followed by family relationships (36%) and physical health (33%). Women, however, prioritize financial independence significantly more than men (60% vs. 44%). This gender gap reflects broader structural realities women face in the Philippines. Despite having longer life expectancies (69.9 vs 63.4), women have lower labor force participation (52.9% vs 76.3%) and are prone to career interruptions due to family and caregiving responsibilities. These factors make financial independence especially urgent for women, who must plan for longer retirement years with potentially fewer financial opportunities.

Financial planning remains one of the many challenges the youth face. Gen Zs surveyed estimate needing PHP22.3 million to achieve financial independence upon retirement, while millennials estimate PHP18.4 million. Yet only 20% of respondents have very high confidence in achieving these goals. Despite the challenges, young Filipinos take proactive steps. Among those who prioritize financial independence, 65% save part of their income, 45% purchase insurance, and 43% actively broaden their financial knowledge. However, 68% admit that sustaining investments remains difficult.

“It’s encouraging to see today’s younger generations starting to take more proactive steps toward financial planning. We’re seeing a shift in mindset, where millennials and Gen Zs are actively saving, purchasing insurance, and expanding their financial literacy. These are promising signs,” said Aira Gaspar, President and Chief Executive Officer, Manulife Investments Philippines. 

“The key now is to help them bridge the gap between intention and sustained action, through accessible, flexible investment strategies that evolve with their life stages, financial capabilities, and aspirations. By enabling them with the right tools and guidance, we can help turn financial independence into a tangible, achievable reality for our younger customers in the Philippines,” added Gaspar.

The Manulife Philippines study, “#FYP: Future-proofing Young Pinoys: Examining Health and Longevity Perspectives, Sentiments, and Aspirations of Millennials and Gen Zs” may be accessed and downloaded via the company’s website, manulife.com.ph.

Manulife Philippines, the local arm of leading international financial services provider Manulife Financial Corporation, has launched its partnership with Watsons Philippines for a public awareness campaign to promote the importance of nutrition, wellness, and preventive health. Through this campaign, the collaboration aims to enhance the overall health awareness and make preventive care more accessible to consumers in the Philippines.

The partnership, which forms part of Manulife’s Better Days health campaign, centers on empowering people in the Philippines with accessible preventive health solutions, addressing key barriers such as cost and convenience, which often prevent people from prioritizing their wellness. Additionally, Manulife and Watsons will also soon introduce value-adding programs for members of the Manulife community, including its customers, employees, and financial advisors across the country.

“People in the Philippines can picture better days ahead as Manulife supports them in taking charge of their lives through greater health awareness and valuable financial protection,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines. “By collaborating with Watsons Philippines, we look forward to leveraging each other’s network to enable more Filipinos to take proactive steps towards a healthier and more secure future.”  

“Our collaboration with Manulife further strengthens our commitment to inspire holistic wellbeing through our various offerings. Manulife’s nationwide network of colleagues, advisors, and customers enables us to expand our reach and cultivate an even healthier lifestyle for them by providing them easier access to health products,” said Joweehlyn B. Liao, Finance, Property and Health Business Unit Director, Watsons Philippines. 

Launched earlier this year, Better Days showcases Manulife Philippines’ continued commitment to Filipinos’ overall health and wellness. It underscores the importance of financial health with flagship Manulife health and critical illness protection plans Medical Secure and HealthFlex. Medical Secure offers up to ₱5 million in cashless hospitalization coverage, while HealthFlex provides lifetime protection against major illnesses like cancer, heart attacks, and strokes, along with potential dividends and maturity benefits.

Better Days is a health awareness initiative that emphasizes the vital role of health in helping Filipinos lead improved lives and secure their families' financial well-being. Learn more about it here. 

Resources:

Better Days: https://www.manulife.com.ph/products/health.html 

Medical Secure: https://www.manulife.com.ph/products/health/medical-secure.html 

HealthFlex: https://www.manulife.com.ph/products/health/health-flex.html