It's Me, Gracee: Mang Inasal Philippines

Celebrities, families say yes to the #MangInasalPorkBBQChallenge

Food Reviews Sunday, March 20, 2022

Share |

Mang Inasal brings its 600th Store to Lipa City, Batangas

Food Reviews Saturday, November 09, 2019

Lipa City Vice-Mayor Mark Luancing (center) and Atty. Willy Rivera (second to the right) pose for a posterity shot at the Mang Inasal jeepney. They are joined by JFC Country Business Group Head for the Philippines Joseph Tanbuntiong (third from left), MI Business Unit Head Jojo Subido (second from left) and Franchisee Eric Reyes (left) and Managing Director Eugene Reyes.

The Mang Inasal jeepney art installation finally reaches its destination in Tambo, Lipa City, Batangas where MI’s 600th store opens. The jeepney was used to mark the countdown from MI’s 591st to the 600th store and carries the symbolic “Gridlock” design of Paulina Luz Sotto whose roots are from Lipa City.

Mang Inasal, the home of the country’s 2-in-1 sa Laki at Nuot-sa-Sarap Chicken Inasal, recently marked a milestone in its growing network, with the opening of Mang Inasal Tambo, Lipa -- its 600th store in the country.

Lipa City Vice-Mayor Mark Luancing and the representative of Mayor Africa, Atty. Willy Rivera, graced the inauguration of the store owned by Franchisee Eric Reyes and supervised by Managing Director Eugene Reyes. They were joined by Jollibee Foods Corporation (JFC) Country Business Group – Philippines Head Joseph Tanbuntiong and Mang Inasal officials led by Business Unit Head Jojo P. Subido, South Luzon Regional Business Unit Head Lelette Minerales, and Operations Director Lucy Salazar.

Lipa City Vice-Mayor Mark Aries Luancing (center) leads the ribbon-cutting ceremony of Mang Inasal’s (MI) 600th store in Tambo, Lipa, Batangas.

He is accompanied by JFC Country Business Group Head for the Philippines Joseph Tanbuntiong (third from right), MI Business Unit Head Jojo Subido, and (from left) Franchisee Eric Reyes, MI South Luzon Regional Business Unit Head Lelette Minerales, Restaurant Manager Evangeline Ebora, and Managing Director Eugene Reyes.

The 600th Mang Inasal store is located at J.P Laurel National Highway Purok 1 Barangay Tambo Lipa City Batangas.

Lipa’s business friendly environment, its growing popularity as a weekend destination, and its attractiveness as a cultural and religious hub prompted Mang Inasal to open this milestone store in the city. This is the fourth Mang Inasal store in Lipa and the 21st in Batangas.

Visual artist Paulina Luz Sotto designed the Mang Inasal store’s celebratory marker. Her design was also used in the jeepney art installation that was set up in each of the stores that participated in the countdown to the 600th store.

Guests pose before taking the ceremonial unang kagat of Mang Inasal's Chicken Inasal. At the center are local executives Lipa City Vice-Mayor Mark Luancing and Attorney Willy Rivera with JFC Country Business Group Head for the Philippines Joseph Tanbuntiong and MI Business Unit Head Jojo Subido.

Sotto’s abstract design depicted the journey of Mang Inasal as one of the fastest growing businesses within the JFC. A miniature version of the jeepney artwork was given as a token of appreciation to Mayor Africa during the Mang Inasal team’s courtesy call last Sept. 2.

Sotto is the granddaughter of National Artist Arturo Luz, whose family hails from Lipa.

Mang Inasal Tambo, Lipa store franchisee Eric Reyes said, “We’re grateful to be part of this milestone in the continuing evolution of Mang Inasal. We support the Brand’s aspiration to be a National Icon.”

Mang Inasal targets to set up 100 new stores per year, aggressively expanding its local network as it gears up to penetrate the international market.

“For over 15 years now, Mang Inasal has endeavored to make true its brand promise of providing best-tasting, high quality, value-for-money food and a dining experience where its customers relish uninhibited joy of eating,” Subido added.

The consistent delivery of this brand promise across a network that is 95 percent franchised continues to be a challenge. But Mang Inasal has been fortunate to have had long-time franchise business partners who do not only share the same vision but who are equally dedicated to ensuring the full satisfaction of our customers and other key stakeholders.”

Share |

Mang Inasal rules grilled-chicken market with perfect recipe for success

Food Reviews Friday, January 25, 2019

A truly Filipino feast is never complete without inihaw (barbecue or grilled dish), as it is as iconic as the Pinoy fiesta itself. This well-loved dish has found its way in Mang Inasal’s menu 15 years ago, and the rest is history.

Mang Inasal’s 2-in-1 sa Laki, Nuot sa Ihaw Sarap Chicken Inasal stands out amid the different brands of grilled chicken with its large serving of its uniquely flavored char-grilled chicken served in a homey fastfood setting.

This is affirmed by the latest Kantar Worldpanel Eat-Out Panel Study which shows that Mang Inasal emerged as the No.1 Grilled Chicken brand, capturing a lion-share based on moving annual total value as of May 2018.

This is no surprise as Mang Inasal is well entrenched in the market. With the first Mang Inasal store put up in Iloilo City, the great-tasting Chicken Inasal has made waves around the country and spawned over 500 outlets nationwide within the span of 15 years.

This is made possible by Mang Inasal’s winning recipe of high quality fresh chicken, special marinade recipe, and food preparation and grilling that follow strict quality standards.

“There is no shortcut about the way we procure, prepare and cook our chicken. It is done in the most meticulous and best way possible. Even the most discerning customers can tell that it is made with the passion and expertise of Mang Inasal,” said Mang Inasal Philippines Marketing Head Aileen Natividad.

Natividad said Pinoys are discriminating eaters. They want their food served fresh and hot, juicy and with their favorite condiment. Top that with unlimited rice, free soup, and their choice of their favorite desserts and drinks, and you have a blockbuster hit like the Mang Inasal Chicken Inasal!

“You have to treat your customers as king. Give them what they want – a superior meal at the best value and an environment that is conducive to a truly satisfying dining experience,” Natividad said.

As a special tribute to Chicken Inasal lovers, Mang Inasal will celebrate on January 26, the Pambansang Araw ng Chicken Inasal where all Chicken Paborito Value Meals will be sold at a P15 discount. This is in line with Mang Inasal’s 15th anniversary celebration.

Give in to your craving! Visit any Mang Inasal store on January 26.

Share |

Mang Inasal: where ‘solb’ eaters feast

Food Reviews Friday, December 14, 2018

Mang Inasal’s 500th store, which opened in June 2018, showcases the latest design that considers customer convenience, production efficiency, and an aesthetic sense that gives a provincial, homey grillery vibe.

Mang Inasal turns 15 today. Since it opened its first store in Iloilo in 2003, this quick service restaurant has grown from a local must-visit store to the favorite hangout of ‘solb’ eaters throughout the country.

‘Solb’ eaters are those who go for delicious, satisfying Chicken Inasal, without qualms of eating it with their bare hands and usually with unli rice, doused with their favorite mix of chicken oil, soy sauce, vinegar, calamansi and chili.

“Seeing solb eaters feast in a Mang Inasal store is such a heartwarming sight!” said Mang Inasal Strategic Business Unit Head Jojo P. Subido. “It validates all the hard work we have put into running a restaurant whose menu carries superior tasting food and whose crew go the extra mile in delighting the customers.”

Proud of its evolution

Looking back at how the business has evolved, Mang Inasal takes pride in becoming the leading grilled chicken based on occasion and value shares in Metro Manila’s branded eat out category, a claim supported by a recent Kantar study.

“We are, indeed, very happy to note that Mang Inasal was able to reach this position,” Subido said. “We could not have done it without the support of all our valuable stakeholders – from franchisees and employees to our suppliers and customers.

“We cannot thank you enough for all your support through the years. With our continued partnership, we look forward to more milestones to achieve, both here and abroad,” Subido said.

Among the businesses under the Jollibee Foods Corporation, Mang Inasal is one of those who have grown significantly.

Team spirit and customer focus

“Teamwork drove such growth, the same spirit that enabled the Company to overcome the usual challenges confronting startups,” Subido shared.

“We painstakingly established a customer-centric mindset across our organization that prompted everyone to strictly comply with standards of food quality, workplace safety, and responsive service,” Subido said.

By setting in place an organization that provided strong manufacturing, restaurant services, and research and development support, Mang Inasal was likewise able to continually develop the consistent superior quality and taste of its flagship products -- Chicken Inasal and Pinoy Halo-Halo -- and elevate the customers' experience with the Brand.

Sustained business partnership

Mang Inasal also helped strengthen the capabilities of its partner Franchisees – who comprise 95 percent of the Company’s network of stores which this year, crossed the 500 mark. Apart from close coordination and monitoring, Mang Inasal saw to it that the Franchisees enjoy effective marketing, quality management and operational support.

In 2015 and 2017, respectively, Mang Inasal was recognized as the Outstanding Filipino Franchise in the Food Large Scale Category by the Department of Trade and Industry and the Philippine Franchise Association. Such feat earned for Mang Inasal a Hall of Fame distinction from the same award-giving organizations.

Perhaps the most tangible accomplishment of Mang Inasal is the improvement of its Brand image.

While it retained the same logo throughout the last 15 years to facilitate Brand recognition and recall, Mang Inasal did not leave any stone unturned in establishing solid positioning for its flagship and core products.

The irresistible claims of the “2-in-1 sa Laki, Nuot sa Ihaw Sarap” Chicken Inasal, the “So Creamy, So Sarap” Pinoy Halo-Halo, and the “Sizzling, Meaty Sarap” Pork Sisig further enticed the market not only to try these products, but to keep on coming back for more.

Strong brand image

Another factor, of course, has been the ‘unlimited rice’ offering that the customers have come to associate with dining at Mang Inasal.

Supported by deliberate, sustained, and integrated on-ground activations that engaged customers all throughout the archipelago, as well as the online promotions that captured the attention of Millennials and Generation Z netizens, Mang Inasal has become a leading player in the branded eat out category.

“We are happy to note that Mang Inasal is slowly getting to where it aspires to be: a strong national icon,” Subido said. “We still have so much to do but the formidable team spirit we share with our various stakeholders will see us through as we intend to stay in the market for the long haul!”

Mang Inasal intends to further expand its network and hit 1000 stores within the next five years, while maintaining a predominantly franchised mix. Also afoot are plans to enter the international market.

Share |

Mang Inasal Pork Sisig definitely a must-try!

Food Reviews Monday, November 26, 2018

Share |

Gawad Pilipinoy heroes join forces for Zambales outreach

Coach Ruben Lanot II of Mang Inasal Tuesday, October 23, 2018

Coach Ruben goes to Zambales to teach basketball to the young beneficiaries of the Bangkarunungan program

They say that one man can make a difference. But what more if two passionate and big-hearted individuals join forces to help the less fortunate? The results can even be greater and create a bigger impact in the lives of the people they touch.

That’s what happened when two Mang Inasal Gawad Pilipinoy awardees fused their advocacies to reach more people. Gawad Pilipinoy Awards is the leading Pinoy branded quick service restaurant’s recognition program for the country’s modern-day heroes; individuals who use their skills and passion to be of service to others.

When this year’s awardee, Coach Ruben Lanot II, heard the story of the Gawad Pilipinoy’s first honoree, Teacher Adrian Karl L. Cobardo and his advocacy, he immediately reached out to him.

Hoop Dreams founder Ruben Lanot II (right) partners with Bangkarunungan’s Teacher Adrian Cobardo to bring basketball lessons to kids of Zambales.

Cobardo, a teacher by profession, is the founder of BangKarunugan, an advocacy which aims to cultivate the love of reading among children. He provides free and accessible education to the people in Zambales, which he and his young volunteers travel to via a bangka (boat).

Meanwhile, Coach Ruben is a tireless and dedicated basketball coach, who fulfills his passion for the game by inspiring kids to love the sport and make it an instrument to improve their lives. He founded “Hoop Dreams,” providing aspiring basketball players the skills, drills, right values, sports equipment and apparel they need for the game.

“I was impressed by Teacher Adrian’s program of teaching kids in far-flung areas in Zambales through BangKarunungan, so I asked the Gawad Pilipinoy Awards’ staff how I could reach him. After that, Teacher Adrian and I started talking about how we could collaborate,” explained Coach Ruben.

The result was a joint outreach activity with the beneficiaries of Bangkarunungan from the adjacent sitios of Nagbayugan, Sampaloc and Kinabukasan in Zambales.

In the first week of October, Coach Ruben and his contingent left Manila in the wee hours ofSunday morning for Subic. Upon reaching their destination, Coach Ruben’s team met up with Teacher Adrian and his volunteers.The combined group proceeded to take a trip to Sitio Nagbayugan, a place situated at a stretch of beach only reachable via one-hour boat ride.

When they arrived, several Nagbayugan residentsran towards the shore to meet them. About 60 kids, with ages ranging from four to 16 years old were introduced to Coach Ruben, who instantly established a rapport with the kids.

Coach Ruben and his team successfully carried out an outreach activity in Sitio Nagbayugan in Zambales, in partnership with Bangkarunungan’s Teacher Adrian. Both are MangInasal’s Gawad Pilipinoy modern-day heroes.

The entire morning was spent with a story reading session with Teacher Adrian, followed by Coach Ruben’s basketball clinic, peppered with talks about the importance of observing discipline, camaraderie and sportsmanship in the game.

“This is the first time that the kids experienced something like this – an entire coaching session in basketball. It is definitely a new skill that they can use. And I am grateful to Coach Ruben for initiating this partnership with Bangkarunungan,” said Teacher Adrian.

Coach Ruben’s team gave hygiene kits to the kids, and also brought shoes and jerseys donated by students from schools where he works as basketball coach. There were also bags of rice and noodles distributed by Coach Ruben’s group to the parents, who watched the activity.

“This is definitely a start of something good as we plan to establish another advocacy – the Sole Dreams – where my team and I will ask for donations for sport apparel and shoes while Teacher Adrian will identify the schools where we can bring the donations. We will definitely come back here,” shared Coach Ruben.

About 60 kids participated in the joint outreach activity led by Bangkarunungan’s Teacher Adrian Cobardo and Hoop Dreams’ Coach Ruben Lanot II, both of whom are MangInasal’s Gawad Pilipinoy awardees.

The day ended with big smiles from the boys and girls, as well as their parents, as they went home with new skills, knowledge, and donated goods.

“Masaya po kami nanaranasanpo naming maturuan ng tamangpaglalaro ng basketball. Binigyan din po kami ng bagongsapatos at damitnataospusopo naming pinagpapasalamat(We are happy to have experienced being taught how to play basketball the right way. We also received shoes and clothes, for which we are truly grateful,” said Narciso Pisakilyo Jr., one of the youth at the outreach activity.

Teacher Adrian concluded the activity with a wish: “Sana po kami ni Coach Ruben ay patuloynamagingbangka para mas marami pang mgabata ang mapaligaya(We hope that Coach Ruben and I will continue to be a ‘boat’ so that we can make more children happy),” he said.

Share |