Austrian-Filipino artist JJ, winner of Eurovision Song Contest 2025, has also shared a message encouraging fans to support Eurovision Asia as it launches in the region. — watch it here: https://www.instagram.com/p/DWmL6MVsyRX/

The European Broadcasting Union (EBU) and Voxovation together with Thailand’s S2O Productions and Channel 3, announced on 31 March that Eurovision Song Contest Asia will debut in 2026, with Bangkok selected as the Host City for its inaugural edition, bringing together ten countries across Asia. 

The first edition is expected to feature at least 10 participating countries, including South Korea, Thailand, Vietnam, Malaysia, Cambodia, Laos, Bangladesh, Nepal, and Bhutan.

Bringing the world's largest live TV event to Asia, Eurovision Song Contest is now opening a new chapter shaped by the region’s diversity, creativity and cultural identity, and grounded in the same spirit that has always defined the contest: United by Music. 

Exclusive social partner ZOOP will place the audience at the center of the action, driving participation, community and interaction, with cutting edge technology behind the experience. 

Evolving Eurovision Song Contest with Asia 

For seven decades, the Eurovision Song Contest has brought countries together through music, storytelling and live television, reaching audiences of hundreds of millions every year. 

Now, in collaboration with leading broadcasters and production companies across Asia, Eurovision Song Contest Asia will build on that legacy, creating a new shared stage where cultures meet, voices are amplified, and creative communities connect across borders. 

Rooted in the same spirit that has defined Eurovision Song Contest for generations, the contest carries forward a simple but powerful idea, connecting people through music and shared experiences. In Asia, that idea will take on new meaning, shaped by the region’s extraordinary diversity and creative energy.

Martin Green, Director of the Eurovision Song Contest, said: “As we mark the 70th anniversary of the Eurovision Song Contest, it feels especially meaningful to open this next chapter with Asia, a region rich in culture, creativity and talent. This is about evolving the show together with Asia, building something that reflects the voices, identities and ambitions of the region, while staying true to what has always made the Contest special. Eurovision Song Contest Asia will be shaped by the artists, broadcasters and audiences who make it their own, continuing our shared journey of being United by Music.” 

Shaping the Future of Eurovision Song Contest in Asia

Designed to grow with the region, the format brings together countries representing more than 600 million people. With no comparable pan-Asian platform today, it is set to become one of the region’s most talked-about entertainment events. 

Powered by exclusive social partner ZOOP, the contest will introduce a fan participation platform where audiences do more than watch. ZOOP gives fans new ways to engage with artists, join communities, and be recognised and rewarded for real participation, while helping create a more direct and meaningful connection between talent and audience. 

Peter Settman, CEO & Co-Founder of Voxovation, the exclusive licensee of Eurovision Song Contest Asia said: 

“From day one, our ambition has been to build the Eurovision Song Contest Asia together with the region’s best creative talent, creating a show that truly reflects Asia’s identity and creative energy. Together with S2O Productions, we are shaping a show where artists and fans connect across borders in new ways, through participation, community and deeper engagement beyond the stage, with ZOOP helping bring that fan experience to life. To bring this incredible show to a new continent is something very special. I look forward to millions of people in Asia watching the competition and singing in front of the TV, dancing to the performances and predicting the outcome.”

Bangkok: Where Tradition Meets Tomorrow

Bangkok is a city where tradition and modern expression coexist seamlessly, it offers a natural home for a contest built on diversity and exchange, connecting artists and audiences from across the region and beyond. 

The Contest will be broadcasted in partnership with Thailand’s Channel 3, alongside broadcasters from at least 10 countries across Asia, each bringing their own voice, identity and storytelling to the stage. 

Hosting Eurovision Song Contest Asia is expected to generate strong international visibility for Bangkok, while supporting tourism, job creation and the continued growth of Thailand’s creative industries. 

Thailand Welcomes The Region And The World 

Eurovision Song Contest Asia will provide a powerful platform for artists to share their music, stories and identities with audiences across the region and globally, strengthening cultural exchange between Asia and Europe. 

The event further reinforces Thailand’s position as a destination for world-class cultural and entertainment experiences. 

Chuwit Sirivajjakul, Deputy Governor for Policy and Planning, at the Tourism Authority said:

“When I heard that the European Broadcasting Union and Voxovation were considering Bangkok as the home for the Eurovision Song Contest Asia, I thought, of course, it should be Bangkok, because this city has always been a place where cultures come together, where music fills the air, and where celebration is part of everyday life. It is a place where tradition and innovation do not compete. They collaborate. That is the spirit of  Eurovision, which celebrates the unity of diverse musical voices from across Asia and beyond. We believe travel is in the moments that restore you, inspire you, and connect you to something larger than yourself. Eurovision Song Contest Asia embodies exactly that, and we are proud to welcome it home, marking a new chapter for Thailand's global presence.”

Participating Countries 

The inaugural Eurovision Song Contest Asia will bring together broadcasters from across the region, each representing their country with original music and national talent. 

Confirmed participating broadcasters include: 

Thailand — Channel 3 produced by S2O productions 

Philippines — ABS-CBN Corporation 

South Korea — ENA produced by PK Inc

Vietnam — Vietnam Television (VTV3) produced by Dao Music Entertainment

Malaysia — Media Prima (TV3) 

Cambodia — TV5 Cambodia produced by GIGIL Cambodia 

Laos — Vientiane Capital Television (VTE9) produced by 3SD Group & SG Music 

Bangladesh — NTV produced by Bongo Holdings 

Nepal — Himalaya TV produced by Saujanya Media 

Bhutan — Bhutan Broadcasting Service (BBS) 

Additional countries and broadcasters are expected to be announced in the coming weeks as the line-up continues to expand. 

Journey to the Grand Final 

The Grand Final of Eurovision Song Contest Asia 2026 is scheduled to take place in Bangkok on 14 November 2026. 

Be part of the journey and follow Eurovision Song Contest Asia at www.eurovisionasia.com