The much-anticipated launch event held last April 3, 2025 at Bonifacio Global City, Taguig, brought together executives from EastWest and Puregold, media representatives, and industry leaders to celebrate a winning partnership aimed at delivering unparalleled value and always going further for Filipino consumers nationwide.

“This card is a collaboration between EastWest and Puregold that delivers practical, real-world benefits. It turns regular grocery runs into opportunities to earn cash rebates, which can be converted into Puregold P-Wallet credits, helping cardholders stretch their budgets while enjoying the ease of cashless payments. This partnership is rooted in the shared goal of serving real Filipino households. Something Puregold has done for years by being a dependable part of their everyday routines,” shared Jerry Ngo, EastWest CEO, during his opening speech.

The EastWest Puregold Always Panalo Visa Credit Card turns every checkout into a win. With its industry leading Php30 is to 1 rewards point conversion for purchases at Puregold and Php100 is to 1 rewards point for all other transactions, grocery shopping and everyday spending become even more rewarding. Cardholders can also accumulate up to Php 3,000 in their Puregold P-Wallet monthly when they convert their rewards points at a 1 Rewards Point to Php1 conversion rate—ensuring more savings with every purchase.

The launch event featured a ceremonial card unveiling, a media roundtable discussion led by key executives, and activities that kept the energy high throughout the celebration. A specially produced jingle for the EastWest Puregold Always Panalo Visa Credit Card was also introduced and will be played in Puregold stores nationwide.

“The EastWest Puregold Always Panalo Visa Credit Card maximizes every peso spent, making shopping for the family more rewarding. For every transaction brings you closer to bigger savings and exclusive perks,” said Lawrence Lee, EastWest EVP and Head of Consumer Lending Cluster.

The event was also yet another perfect milestone during EastWest’s 30-year anniversary celebration, marking three decades of going further for Filipinos by introducing innovative banking solutions that empower customers to achieve more.

The EastWest Puregold Always Panalo Visa Credit Card is now available for application, allowing shoppers to experience a more rewarding way to pay. Consumers can visit any Puregold branch nationwide or go to https://ewbank.cc/puregold-eng to apply and start enjoying the exclusive perks.