BPI, Disney enter multi-year collaboration to reimagine everyday banking
Bank of the Philippine Islands (BPI) Tuesday, April 21, 2026
[L-R] Eric M. Luchangco, Executive Vice President, Chief Finance Officer and Chief Sustainability Officer, BPI; Maria Theresa “Tere” D. Marcial, President & Chief Executive Officer, BPI Wealth; Mariana Beatriz E. Zobel de Ayala, Director, BPI, and Senior Vice President, Ayala Land; Maria Cristina “Ginbee” L. Go, Executive Vice President, Head of Consumer Banking, BPI; Jose Teodoro “TG” K. Limcaoco, President and CEO, BPI; Disney’s Minnie Mouse; Mickey Mouse; Sarah Fox, Vice President & Regional General Manager, Southeast Asia, Disney Cruise Line; Simon Ho, Vice President & Chief Financial Officer, Hong Kong Disneyland Resort; Geraldine Naidu, Director of Brand Commercialization and Market Lead, the Philippines, Disney Consumer Products; Ben Cox, Vice President, Partnerships, Direct-to-Consumer, Asia Pacific, The Walt Disney Company Asia Pacific; Ivan Lee, Vice President, Corporate Alliances, Asia Pacific, The Walt Disney Company Asia Pacific
As the Bank of the Philippine Islands (BPI) marks 175 years of service to Filipino families, it opens a new chapter by entering into a strategic collaboration with The Walt Disney Company Southeast Asia and its affiliates.
Through this collaboration, BPI will become the first bank in the Philippines to bring together four of Disney’s regional businesses, introducing Disney, Pixar, Marvel and Star Wars-themed offerings to its customers across Disney Consumer Products, Disney Cruise Line, Disney Entertainment and Hong Kong Disneyland Resort.
BPI President and CEO TG Limcaoco said the collaboration reflects BPI’s continued commitment to evolving the banking experience while remaining anchored in its core purpose of serving Filipino families.
“By bringing together BPI’s legacy of trust and financial empowerment with Disney’s timeless storytelling and characters that continue to inspire people in the Philippines across generations, we are creating more meaningful and engaging ways for our customers to connect with us. This collaboration is about helping families plan, dream, and experience more—while staying true to our mission of building a better Philippines, one family and one community at a time,” said Limcaoco.
BPI customers may look forward to enjoying themed activations including:
- Branded cards featuring designs inspired by fan-favorite Disney, Pixar, Marvel and Star Wars stories, along with other themed premiums and offerings
- Special privileges for BPI cardmembers when purchasing Disney Adventure holiday vacations and Hong Kong Disneyland Resort experiences
- Special Disney+ promotions and rewards
- Special offers and events that will accompany select Disney film releases
Said Alex Baillie, Vice President & General Manager, South Asia Pacific, Disney Consumer Products: “Great storytelling underpins everything we do at Disney, and we’re excited to bring Disney stories closer to home for fans and families in the Philippines. We look forward to collaborating with BPI to bring creative products to their customers, reaching people where they are and deepening Filipinos’ connection to Disney, Pixar, Marvel and Star Wars.”
Said Sarah Fox, Vice President & Regional General Manager, Southeast Asia, Disney Cruise Line: “The Disney Adventure is a gamechanger for cruising in Asia, introducing a uniquely Disney vacation experience where the ship itself is the destination. We look forward to creating more opportunities for guests in the Philippines to experience Disney Adventure cruises from Singapore, creating memories to last a lifetime for guests of all ages.”
Said Simon Ho, Vice President & Chief Financial Officer, Hong Kong Disneyland Resort: “The Philippines has long played a treasured role in the Hong Kong Disneyland Resort’s 20 years of history, with a passionate Disney fan base, millions of guests who have visited over the years, and our talented Filipino cast members who proudly represent their heritage. Through our collaboration with BPI and continued new offerings at the resort, we are excited to bring the magic closer to even more fans — whether visiting Hong Kong Disneyland Resort for the first time or returning as our dear friends and fans."
“Disney has long been part of cherished moments for many Filipinos,” said Maria Cristina “Ginbee” Go, BPI Head of Consumer Banking. “We are excited to join hands with Disney to bring that magic into new and unexpected spaces, creating delightful experiences that families and fans can enjoy in their everyday lives.”
The collaboration underscores BPI’s commitment to innovation and customer obsession, as the bank continues to reimagine how financial services can fit seamlessly into the lifestyles and passions of its customers.
As BPI continues to strengthen its position as a trusted financial partner for generations of Filipinos, the collaboration with Disney reflects the bank’s broader ambition to make banking not only reliable and secure, but also more rewarding, relevant, and memorable.
