It's Me, Gracee: BUM EQUIPEMENT

Back-to-school Fashion with BUM UnivarsiTee

BUM Apparel Sunday, June 01, 2014

Going back to school doesn’t have to be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either. Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee.

BUM’s back-to-school campaign “BUM Univarsitee” encourages students and the young bloods to rise above the norm and express themselves with school-proper yet colorful and stylish fashion. School time doesn’t have to be dull and dreary so when it’s time to meet up with school friends, gear up by wearing items from the BUM Univarsitee collection.

The BUM Univarsitee collection takes inspiration from the concept of school chic fashion—a style influence that is preppy with a twist. It’s all about being school-compliant without alienating one’s individuality—a delectable combination of grunge, rebel chic, and punk. BUM incorporates the fashion trend it’s known for—color in a garment.

The campaign is about being comfortable in school, and even after-school, wearing what you like and being non-conformist in a surrounding that somehow encourages uniformity.

“Sometimes being in school makes one reluctant to be themselves especially when they’re in a sea of students who look the same. BUM Univarsitee encourages students and the youth to be proud of who they are and to be non-conformist without breaking the rules. Fashion-wise, the youth can express themselves with whatever style they favor with BUM Univarsitee,” Rai Lacoste of BUM said.

B.U.M. Official endorsers shows how to be cool with their first day high outfits

Ella Cruz, Diego Loyzaga, Jane Oinez & Nash Aguas

BUM believes that everyone should love their own style and share it to the world especially this back-to-school time. The BUM Univarsitee collection is now available in all leading department stores nationwide.

For more information about BUM Univarsitee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

Celebrate life and live young as Chalk June 2014 covers showbiz’s unstoppable #YoungBloods’s Nash Aguas, Diego Loyzaga, Jane Oineza and Ella Cruz!

#CHALKbacktoschool

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BUM Reveals Their Newest Brand Ambassadors

Bea Binene Saturday, March 15, 2014

Why do we admire international and our local stars? simply because they portray well with their respective roles, they're an embodiment of perfect role models, they are beautiful and handsome, they have undeniable talents and last but definitely not the least, they are TRENDSETTERS.

This is one of the fine reasons why BUM presented these fresh faces that will embody how BUM presented their apparel. Fresh, Lively, Stylish, Out of the Ordinary, Adventurous, Unthinkable and Bold.

The four new brand ambassadors of BUM are Ella Cruz, Nash Aguas, Jane Oineza,

and Diego Loyzaga. All of them are Kapamilya stars and are making big waves on screen. Bea Binene remains as BUM brand ambassador.

Ella Cruz, believe it or not who is already 17 years old was launched in the fantaserye Aryana and comedy show Goin’ Bulilit. She has always been on the bubbly side and she is definitely perfect for the newest collection of BUM featuring bright colors with galaxy prints and more. Nash Aguas who became famous for being part of Goin' Bulilit became even more famous when he reached his teenage days when he was paired with Charlene San Pedro.

According to Nash it was a dream come true endorsing a brand like BUM because he considered himself as a "Boy Next Door". He usually just wear simple clothes that makes him comfortable and he is definitely comfortable wearing BUM's latest designs.

17 year old Jane Oineza admitted that this is her biggest endorsement. She has been modeling for print ads but this is a major blessing for her. She is seen on A.S.A.P. and its segment Chill-Out every Sunday. She also did a role at Muling Buksan ang Puso which ended last year, also did Aryana and Juan Dela Cruz but she is doing a major project this year and she is very excited about it. According to Jane, clothes tells the personality of an individual.

“I wear something comfy as my everyday wear. It’s (a piece of clothing like T-shirt, pants or jacket that allows) me to move freely. Every person is different and has his own clothing preference."

Completing the list is no less than Carlos Diego Loyzaga, son of Cesar Montano and Teresa Loyzaga, who is now 18 years old. He basically grew up in Australia and was based there for quite some time. He is now focused in his acting career, landing a role in Mirabella. Like his dad, he also knows how to play the guitar.

They will all bring out the best of what BUM has to offer especially with BUM's latest campaign Unleash Your RealiTEE. Explaining fashion is “Breaking free and unleashing one’s real identity,” and “Stepping out from the shadows of conventional and mainstream fashion.” Still sticking to its edgy, grunge, Goth-inspired style, BUM offers new items (like polo) in vibrant, cool colors that are wearable, galaxy prints and gothic inspired fashion.

Bea Binene, who is BUM's current endorser expressed how thrilled she is for the growing family of BUM endorsers. According to her, whether they are Kapamilya or Kapuso, they are united because of BUM.She said that they are perfect as brand endorsers because like her, they also share the same interest when it comes to fashion. Bea, who will be turning 17 this year says BUM really fits her style. Like BUM, she expresses her true identity when it comes to her clothing.

Check out some of their photos here:

BUM's Unleash your RealiTEE fashion was a big success. It happened last March 12 at Elements, Eton Centris.

Check out Bum’s Summer Collection at the department stores near you.

For details, log on to www.bumequipment.com.ph or follow its Twitter account at @officialbumph. You may also Like their Official Facebook page via:

https://www.facebook.com/officialbumph

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