The Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of thousands of music fans came together on July 5 for Puregold’s OPM Con 2025. With a sold-out crowd and a star-studded lineup of today’s biggest OPM acts—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—the event marked a bold new milestone in Puregold’s phenomenal rise in the entertainment space.

“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”

From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.

The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.

Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack 'n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

 Get ready, Blooms and burger lovers! Jollibee, the #1 chart-leader in Filipino fast food, is thrilled to announce the 8-member girl group and rising P-Pop sensation, BINI, as its latest brand ambassadors. Known for their electrifying energy and authentic vibe representing today's generation, BINI is set to bring a fresh flair to Jollibee as the new faces behind the Cheesy Yumburger.

BINI: Bringing P-Pop to Jollibee’s Cheesy Yumburger

Since their explosive debut, BINI has quickly captured hearts and playlists with their infectious tunes, viral dances, and empowering messages. Now, they're ready to conquer taste buds with Jollibee, infusing the fast food brand with their own signature style. Their mission? To share their love for the brand and its cheesiest, beefiest, best-tasting Cheesy Yumburger, which is without a doubt a must-try for everyone who craves a blend of top-notch cheesy and beefy taste.

It’s All About the Vibe

 

“Siyempre na-excite talaga kami when we found out the good news. Teaming up with Jollibee feels like a dream. It’s a brand that’s just as much fun and as vibrant as we are, Also, being a proud Filipina group, we’re so happy that we get to be part of the Jollibee fam” says BINI Jhoanna, echoing the excitement of the group. 

“The Best talaga para sa’min ang Cheesy Yumburger, it’s also a vibe. It’s about feeling good, having fun, and enjoying the moment, which is what our music is all about too.”

Watch Jollibee x BINI TVC

Jollibee’s Cheesy Yumburger, known for its high quality and delicious flavors that match the Filipino taste and lifestyle, is akin to the type of entertainment and style of BINI that has resonated with today’s generation – endearing both brands to its fans.

With this blockbuster pairing, Pinoys can expect more exciting things ahead – with promos and initiatives that are as engaging and spirited as BINI’s performances.

Catch the Wave of Excitement

This latest collaboration is more than just the typical endorsement—it's really a fusion of food, fun, and fandom. Jollibee and BINI are kicking off this partnership with a strong line-up of campaigns and exciting promotions that invite fans to join in on the fun. From special appearances to exclusive content, there are plenty of surprises in store for everyone.

Watch BINI's interview

“We’re sharing our love for Jollibee and its roster of fan-favorites; but we’re also sharing a part of our journey,” shares BINI Aiah. “We invite everyone to join us as we embark on this adventure with Jollibee. This is a perfect platform to spread more good vibes, positivity and joy through both food and music. It's going to be epic!"

 

So, what are you waiting for? Dive into the delicious world of Jollibee with BINI and discover why the Cheesy Yumburger is still the talk of the town.

Stay tuned to Jollibee’s social media channels on Facebook, Instagram, Twitter, and TikTok for the latest updates, promotions, and more fun with BINI and the Cheesy Yumburger.