It's Me, Gracee: Ariel Powder

5 Creative Gift Hacks for the Christmas Season

Ariel Anti-Kulob smell Thursday, October 25, 2018

Christmas is just right around the corner, and the season of readying presents, prepping feasts, planning reunions, and practicing holiday traditions have already started. You might even be worrying about finding unique presents as early as now, but there’s no need to fret since we’ve got some smart hacks for you!

1. Online Shopping – easy, accessible, and hassle-free!

You don’t actually have to go out of the house to shop anymore. Just fire up your laptop or smartphone to go online, and you’ll find tons of online shopping sites just waiting for you to add items to your cart. What are you waiting for? Search for the product you want to buy, and have it delivered straight to your doorstep. It’s definitely easy and convenient! Just make sure to purchase from reliable websites, and you’re good to go!

2. Hit the malls and be one with the holiday crowd.

You can always go back to the good ‘ol mall sales. With prices dropping up to 50% off and buy-one-take-one deals popping everywhere, malls are the main go-to for holiday shoppers. If you’re willing to dive in with the crowd during this busy season, you can purchase great finds in various malls.

However, you have to be wise in managing your time when you choose to deal with the Christmas crowd. Prepare the list of items you want to buy, or names of people you want to shop for, to save your time. When visiting malls, you really have to stick to your list to avoid lavish spending.

3. Garage sales and Bazaars - a nifty way to get great steals!

A wise man once said, “One man’s garbage is another man’s treasure.” Well technically, it’s not really garbage - some items and clothes in garage sales are just barely used, and are actually still in perfectly good condition. With a little bit of cleaning and washing especially with a premium detergent’s superior cleaning formula, it can be worth way more than what you paid for.

Bazaars, on the other hand, can be handy as well. They sell a wide range of exciting things from clothes to socks, scarves, caps, shoes, accessories, and many more. There are a lot of bazaar set-ups lining up in malls once the “ber” months hit, so you’ll surely have no problem spotting one!

4. Go Treasure-hunting with Ukay-Ukay!

When it comes to hunting down unique finds, ukay-ukays or thrift shops are the most common go-to shopping spree spots for Filipinos. You can find fashionable and branded pieces here that can definitely work well as gifts! Nowadays, there are many bloggers and vloggers you can get inspiration from when it comes to styling clothes from thrift shops. You can simply watch their ukay hauls and vlogs to get an idea on where to get great finds and what pieces to match it with.

When buying from ukay-ukay stores, it’s important to make sure that the items you bought are clean and fresh before giving them away. Quality is of utmost importance, and it’s a good thing a little bit of laundry washing can go a long way. You can always use a great detergent like Ariel to wash away the stains - even those pesky invisible kulob stains! Those ukay-ukay steals should be clean, kulob-free, and in good shape.

5. Don’t have time to buy? No problem! Raid your closet.

There’s no excuse for not giving anyone a gift when you have pre-loved clothes and accessories living in your closet. Look for tops or pieces you’ve only worn once or never even used before that will be perfect for other people. This will not only let you save money, but it will also make room for new items in your closet! Say goodbye to your old clothes, and say hello to the new ones to come!

Of course by doing this, you need to make sure that the fashion items you’re giving away smell fresh and kulob-free! You might not notice, but there can be invisible stains lingering on your clothes that cause that awful kulob smell. There’s no need to worry though, as long as you get to wash them with a detergent that can go for deep and superior cleaning. Give it a shot with Ariel, with intensive cleaning that can remove even those invisible kulob stains with just one wash.

This can definitely turn your clothes from closet stuffing to an actual gift that looks brand new! Your friends and family won’t even notice, especially when the gift is finished off with a nice packaging then — Voilà! You have yourself the perfect well-thought of gift for your friends and loved ones!

Kulob is an awful smell that is common during the rainy season. Did you know that it is actually caused by invisible stains that cannot be removed by ordinary detergents? Kulob is a stain you can’t actually see, but you can definitely smell. It’s caused by ineffective cleaning of leftover dirt and sebum stains, and these stains go through the process of oxidation, leading to microorganism activity the gives out a rancid odor.

Thankfully, there’s a detergent that can effectively combat the awful smell of kulob — Ariel’s deep cleaning formulation, which intensively cleans clothes and washes off invisible kulob stains and malodor-causing bacteria.

Need more proof? Watch this video to find out more about invisible kulob stains through this link http://bit.ly/ArielNoInvisibleKulob.

#ArielPhilippines

#NoInvisibleStainNoKulob

#KulobStory

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Kris Aquino on Rising Above Negative Stains

#AhonPinay’s advocacy Saturday, March 10, 2018

Ariel’s #AhonPinayadvocacy celebrates progressive women this National Women’s Month

Society often places great demands on women, expecting them to live up to standards that are often not asked of men. Our communityis often harsh on those women who fail to live up to expectations –“kababaengtao”, accusers would say, as they are judged, or even ridiculed or bashed in social media, for breaking traditional expectations.

As the countryobserves National Women’s Month on March 2018, Ariel#AhonPinayjoins in to celebrateprogressive women—especially those who have been stained by controversies, let-downs, and difficulties, but have bounced back and have emerged stronger. Regardless of their economic status, occupation, educational attainment, religious belief, and upbringing—Ariel#AhonPinayfocuses on each woman’s uniqueness and ability to rise above every challenge.Ariel #AhonPinaybrings to life the brand’sgoal to celebrate progressive and empoweredwomen, as it seeks to inspire them to rise up and reach their goals.

This year, Ariel marks NationalWomen’s Month with an inspirational video featuring Kris Aquino, a woman who has endured numerous challenges and stains in her life, but has still managed to succeed and rise above it all.

The video is part of Ariel #AhonPinay’s advocacy to uplift women and remind them, using Kris Aquino’s life and words, that “Walangparatang that stains so deeply that the truth cannot wash away.Walangbahona ‘di naglalahosapag-asa ng bawa’tumaga. Kayakahitpaulit-ulit pa tayongmadapa atmamantsahan,tayongmgakababaihan, we will keep rising.” (Because there’s no accusation that stains so deeply, that the truth can’t wash away.

There’s no stench so intense that won’t vanish with the hope of a new day. And even if we fall and get stained over and over again, we, women, we will keep on rising.)

“Kris Aquino exemplifies resilience and inner strength. Since her childhood, the nation has seen her go through different setbacks, yet she has risen above each one. In the process, she has become a source of hope and inspiration for those women who need to be encouraged so that they, too, can rise above their challenges, and know that these stains do not define them. That is precisely what Ariel #AhonPinay wants each fearlessFilipina to know, and we believethat Kris Aquino can strongly drive that message home,” said Louie Morante, Regional Brand Communications, P&G Asia Fabric and Home Care.

Through the years, Ariel has proudly stood behind and advocated for the empowerment of women across the Philippines, working alongside women advocacy groups through the Ariel #AhonPinay program. One groundbreaking Ariel#AhonPinay initiative is a training program, held in partnership with the Technical Education and Skills Development Authority(TESDA), to train women in male-dominated fields such as welding, auto mechanics, plumbing, as well as electrical and installation maintenance. Ariel also recently launched the #JuanWash campaign, which for the first time encouraged men all over the country to do their share of laundry duties with the aim of highlighting equality of men and women in doing household chores.

The Ariel #AhonPinay campaign is the Philippine leg of P&G’s #WeSeeEqualglobal campaign, which embodies the company’s commitment to empower women in order to create an equal world for all, including those women who have struggled and have risen.P&G believes that gender equality is a journey, not a destination, and works hard to ensure that it is part of its corporate culture. This focus extends to its female consumers who are at the heart of its brands and products around the world.

“At P&G, we have a sustained focus on women empowerment with our #WeSeeEqual global campaign which strives to create a world that is free from gender bias with equal representation and an equal voice for women and men,” said Mr. Morante.

With the inspiring message fromAriel #AhonPinay, more Filipinas will hopefully realize that there is no setback or failure so huge to stop themfrom soaring high and achieving their dreams. The video’s message is loud and clear:Ariel #AhonPinay salutes women who keep rising against all odds, vanquishing stains with their inner strength, determination, and goodness. To watch the video, you can refer to this LINK.

To learn more, visit Ariel’s website, Facebook, and Youtube page.

#AhonPinay #WeSeeEqual #JuanWash #ArielPhilippines

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New Laundry Experts! Ariel Men Push for Gender Equality with #JuanWash

#JuanWash Monday, October 16, 2017

In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets,aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past.

Recognizing that chores can be done by anyone, Ariel rolled out the#JuanWash campaign which is targeted towards men. Its goal is straightforward and goes right into the heart of the matter – toget men to do their share of laundry duties, one wash at a time. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives,and moulds their children into understanding the equal role of men and women in doing the household chores.

As the first detergent to invite men to do their part of the housework, Ariel assembled several celebrity #JuanWash ambassadors. Among them is professional basketball player JC Intal, supported by his wife Bianca Gonzalez-Intal, as well as actor John Prats, supported by his wife Isabel Oli-Prats.

“The new Ariel Man is more confident and more responsible when it comes to raising his family”, explains JC Intal. More and more Juan Washers all over the country are rising up to do their share of the laundry duties, and it’s a call to arms that expresses what it means to be the modern man of the house. “Ang Ariel Man ay makabago at progresibo. Ang totoong macho ay tumutulong sa mga gawaing bahayto serve as good male role models for the kids,” adds John Prats.

Kean Cipriano

Marco Alcaraz

Sam Ajdani

Ali Khatibi

Anton Del Rosario

James Deakin

Local personalities Kean Cipriano, James Deakin, Ali Khatibi, Marco Alcaraz, Sam Ajdani, and Anton Del Rosario are also active #JuanWash supporters. These JuanWashers use Ariel Power Gel which makes superior cleaning effortless so they can easily help out at home.

Launched online last September 1, 2017, the #JuanWash campaign not only celebrated those men who have done their part of laundry duties, but also dedicated Fridays as #JuanWash days. Considering that most Filipino households do their laundry twice a week, getting men to do the laundry once a week means doing their equal share of the load. By getting men to do the laundry at least once a week,Ariel hopes to transform them into laundry experts with the help from Ariel Power Gel that’s especially formulated for better stain removal with just one wash.

In partnership with Eat Bulaga, Ariel also scoured through many different barangays in Metro Manila to find Juan Washers every Friday. This put the spotlight on individual Juan Washers, and showcased how valuable their role is in further pushing gender equality in the family and in the community.In so doing, Ariel Men all over the Philippines were able to collect 10,000 laundry hours in just one month, which represents thenumberof hours freed up for the women in their lives.

To celebrate this feat, Ariel handed over the 10,000 laundry hours to the Philippine Commission on Women(PCW), represented by their Chief of Corporate Affairs and Information Resource Management Division, Ms. Honey Castro,as a symbolic gift to women, while emphasizing Ariel’s support for gender equality in the household. This aims to inspire and encourage more men to do their share of the load.

“The Philippine Commission on Women (PCW), the lead agency that champions gender equality and women's empowerment, welcomes this initiative of Ariel Philippines in breaking the gender stereotype that housework is only women's work,” shares PCW Executive Director Emmeline L. Verzosa. She adds, “We are glad that the private sector and advertising agencies have now joined the campaign in promoting the value of shared household and parenting responsibilities among female and male family members. Through such male role models, companies are able to educate the public about more positive masculinities. Gender equality should begin at home.”

Ariel’s #JuanWash campaign comes at a crucial time for Filipino families, whose lifestyles continue to evolve, especially with the rise in dual-income homes and an increasingly progressive cultural landscape that puts equal value in the time of women and men. According to the Philippine Statistics Authority (PSA),formerly known as the National Statistical Coordination Board (NSCB),Filipino men are getting more involved in household work, with men allotting an average of 5 hours working on chores in the year 2000 compared to the average of 1.87 hours in 1979. The trend is expected to continue to increase as traditional gender roles shift.

"More than providing superior clean and better stain removal with our innovative liquid detergent, Ariel is a brand that prides itself in being a part of the progressive Filipino home. With Ariel #JuanWash, we want to shed light on the importance of gender equality in and out of home, as we all work together towards a more progressive country and a more equal world”, shares Louie Morante, Regional Brand Communications for P&G ASEAN Fabric and Home Care.

The #JuanWash campaign supports P&G’s #WeSeeEqual global advocacy, and forms part of Ariel Philippines’ #AhonPinay movement which continues to push the boundaries on gender equality and women empowerment. To date, Ariel has an ongoing partnership with the Technical Education and Skills Development Authority (TESDA) to provide women with training in commonly male-dominated fields. These trainings are envisioned to give these women more equal job opportunities in these fields.

A lot is in store for Ariel’s #JuanWash initiative, and we hope you can also take part in spreading the word for this nationwide movement.Go ahead and be a part of the change by contributing to your share of the household chores with #JuanWash – one wash at a time.

In gratitude to the modern Juans, Ariel is also offering a unique promotion for men who would be availing of select services from various Metropole Laundromat branches. Every time men commit to the cause in this way, they’ll earn points for freebies granted by Ariel and Metropole as a gift to the efforts shared in supporting #JuanWash Fridays.

To learn more, visit Ariel’s website, Facebook, and Youtube page.

#ArielPhilippines #JuanWash#AhonPinay#WeSeeEqual

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ARIEL 100 Stain in 1 Wash: wash your fears Summit

ARIEL 100 Stain in 1 Wash Wednesday, October 19, 2016

No Stains, No Fears 100 fearless Filipinas, 100 tough stains, 1 wash! #Arie1100StainsIn1Wash

Ariel, the world's leading detergent, honors 100 Filipinas who are fearless in pursuing their passion with a Wash Your Fears Summit. In this summit, Ariel's brand Ambassador, Ms. Kris Aquino, and 10 Fearless Women are invited as keynote speakers in a discussion on the "State of Filipina Women" where they also share inspiring stories on how they overcame their fears and succeeded in life. The event aims to demonstrate Ariel's ability to remove 100 stains in 1 wash through a symbolic washing away of fears by the 100 Fearless Filipinas.

The gathering pays tribute to all Filipinas who continue to strive to improve the lives of their families and their communities. Ariel recognizes the journey to success is often stained by roadblocks that test one's strength, dedication and commitment yet Filipinas are known to stand up from the fall, wash their fears away and bravely face the world.

This summit for women features a panel discussion headlined by Ms. Kris Aquino and ten female celebrity influencers who are known to be fearless in their various roles, such as fearless beauty queen Miriam Quiambao, fearless advocate for peace and development Amina Rasul, fearless advocate for health and environment Anna Kapunan, fearless beauty queen and advocate for children's education Marilou Chua, fearless journalist Samira Gutoc-Tomawis, fearless entrepreneur Mandy dela Rama, fearless lifestyle columnist Mons Romulo, fearless female pilot Aimee Carandang Gloria, and fearless founder of The Cravings Group Badgie Guerrero-Trinidad. Ms. Emmeline Verzosa, Executive Director of the Philippine Commission on Women (PCW) and Ms. Maria Clara Ignacio, Chief of The Women's Center — Technical Education and Skills Development Authority (TESDA) are also invited as key note speakers to provide deeper context on the 'State of Filipinas' today. All women in the panel shares their inspiring stories on how they recovered from the many stains they encountered in their pursuit of their dreams and ambitions.

"Sometimes, no matter how focused we are on our goals, there will be unexpected situations and stains that will challenge our abilities. But being a Filipina and a mother, I learned to use the last ounce of strength to stand up and face my fears," Kris said.

Beauty Queen Miriam Quiambao had her own share of trials. "I draw a lot of strength from my faith. I had my own share of dark moments which lasted for years. My healing journey was filled with feelings of gratitude, positive thoughts, and lots of prayers. I believe Filipinas are strong because we love to pray," she said.

Businesswoman, columnist, and civic-minded lady Mons Romulo believes that women can learn a lot each from other's experiences. "No one is excluded from hardships. I like sharing my story because I want other Filipinas to learn from my challenges," she said.

On the topic of the current state of Filipinas in society, Maria Clara Ignacio, Chief of TESDA's Women Center states, "The presence of Filipinas in the workforce has had a big impact in the economy. Thanks to their skills, there is considerable industry growth in the country. In TESDA we believe that development is for all. Men and women should have the same opportunities."

Ms. Emmeline Verzosa, PCW Executive Director, also shared, "Society has learned to appreciate the uniqueness of the hardworking Filipina. They are not only dedicated to their jobs; they also strive to be good wives, good mothers and good daughters. Sadly, often times they put other people's needs before their own."

Though there were a large number of stains, they were no match for Ariel's superior stain removal as the audiences witnessed firsthand the product's efficacy in removing 100 stains in just 1 wash with its optimized formulation which contains a higher level of active ingredients and smart enzymes.

"Empowering Filipinas is at the core of what Ariel stands for, and we continue to find ways to drive conversations that can inspire more Filipinas to succeed in life. Ariel recognizes that Filipinas are now fearless in seeking new opportunities to propel them forward in life. This summit for women celebrates 100 fearless Filipinas who have demonstrated that fears are just stains that we have to be brave enough to remove. Be fearless like Ariel — tested and proven to remove 100 stains in 1 wash," said Louie Morante, Regional Communications Manager for Fabric & Home Care, Procter & Gamble Southeast Asia.

The Wash Your Fears Summit seals Ariel's commitment to clean 100 stains in 1 wash. The power in every wash leads to a worry-free laundry experience, allowing women to have time for themselves and for the people around them.

Remove 100 stains in 1 wash and be fearless in facing any challenge that might come your way with the new Ariel, now available in supermarkets nationwide. More information can be found on www.facebook/arielphilippines or follow the conversation online with the #Arie1100StainsIn1Wash hashtag.

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