Domex celebrates World Toilet Day with over 1M pledges for clean toilets
1 Million pledges for Clean Toilets Monday, November 24, 2014
Unilever Philippines, through its leading toilet-cleaner brand Domex, and its partners, celebrated World Toilet Day 2014 at the Baseco Compound in Tondo, Manila by announcing the success of their One Million Clean Toilets Movement.
Some of their respected guests were Vice Mayor of Manila Mr. Isko Moreno, Tin Tin Bersola Babao & Barbie Almalbis. Delamar hosted the said event.
Observed annually on November 19, World Toilet Day aims to put a spotlight on the 2,5 billion people across the globe who do not have access to clean, functional toilets. Of these, almost half—1.1 billion people—practice open defecation and are exposed to infectious diseases brought about by poor toilet sanitation.
Along with its partners—the United Nations Children's Fund (UNICEF), Philippine Public Health Administration (PPHA), city government of Manila, and Pilipinas Shell Petroleum Corporation—Unilever revealed that the One Million Clean Toilets Movement has garnered a total of 1,274,038 pledges nationwide, exceeding its target set a year ago.
In November 2013, the movement was launched to advocate disease prevention through improved toilet sanitation. By pledging support for the movement via social media and on-ground activities, homeowners agreed to conscientiously maintain their own clean, safe, and hygienic bathrooms. For every pledge received, Domex donated P5 to UNICEF's Sanitation Program, a global fund aimed towards improving access to basic sanitation in deprived areas around the world, including the Philippines.
"We are thankful that more than one million people became part of our proper toilet sanitation advocacy. They not only pledged to keep their household toilets clean, but they also helped Unilever and UNICEF provide clean toilet facilities to communities which need it most," said Chito Macapagal, Unilever VP for Corporate Affairs and Sustainability.
Toilet sanitation: Reach more to teaching more
Building on the success of the One Million Clean Toilets Movement, Unilever and its partners have also announced the second phase of this advocacy. In 2015, they will be teaching effective household toilet sanitation to another one million people in over 2,000 barangays nationwide.
"In line with the Unilever Sustainable Living Plan which aims to improve the health and well-being of more than one billion people worldwide, Unilever Philippines wiH embark on a nationwide campaign for proper toilet hygiene in barangays, where intervention will have more impact on peoples' lives, especially those of children," said Dennis Chua, Domex brand manager.
Watch VM Isko Moreno's speech during the World Toilet Day
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