WalterMart Shares Holiday Cheer Through Handog Pamasko

Monday, January 19, 2026

Students from Makiling Elementary School receive Christmas during the Handog Pamasko distribution at WalterMart Makiling, capturing the spirit of the season.

WalterMart Supermarket recently completed its annual Handog Pamasko program, distributing over 9,600 grocery packs across Metro Manila, North Luzon, and South Luzon as part of its season-of-sharing efforts to support communities during the holiday season.

Members of the Philippine National Police – Nueva Ecija Provincial Police Office (PNP-NEPPO) receive Christmas packs distributed by WalterMart Cabanatuan team as a gesture of appreciation for their service through the Handog Pamasko program.

Families from Heart Warriors of the Philippines Inc., an organization supporting children and adults with heart conditions, receive Christmas packs during the Handog Pamasko distribution in Barangay Putatan, Muntinlupa City.

WalterMart Silang team distributes Christmas packs to learners of Biga Elementary School, reflecting the company’s dedication to community support through Handog Pamasko.

Smiles light up as members of the Pulong Santa Cruz Persons with Disabilities (PWD) group receive Christmas packs during the Handog Pamasko distribution at WalterMart Bel-Air.

Learners from Malasin Elementary School and Pinagcuartelan Elementary School take part in the Handog Pamasko Christmas pack distribution at WalterMart San Jose, Nueva Ecija.

Beneficiaries from Barangay Zone 4 receive Christmas packs during Handog Pamasko distribution in WalterMart Dasmariñas as part of the company’s annual season-of-sharing initiative.

Through the Handog Pamasko program, WalterMart works closely with customers to bring the initiative to life, consolidating and distributing grocery packs to partner organizations, community groups, select government agencies, and indigent families nominated by local government units. WalterMart and its employees lead the distribution in coordination with community partners. Each pack includes a Sarap ng Pasko bag with essential food items, helping families prepare a simple, meaningful holiday meal.

Launched in 2012, Handog Pamasko is part of WalterMart’s corporate social responsibility initiatives, highlighting its commitment to responsible business practices, strong community partnerships, and people-centered programs. Over the years, the initiative has reached more than 200,000 families, creating a meaningful impact across the communities served by WalterMart.