Mr. Vic Del Rosario, CEO of Viva Entertainment, Heaven Peralejo and Ms. Krizoa Cortez, PlayTime Director of Public Relations

Heaven Peralejo as PlayTime's Newest Endorser

Krizia Cortez, PlayTime’s Director of Public Relations, shared that Peralejo was a natural fit, “PlayTime is about more than just playing. It’s about celebrating what makes Filipino culture fun and unique but also responsible. We’ve built a space where online rewards meet real-life benefits, and where Filipinos can play, connect, and win together."

This collaboration goes beyond just a celebrity endorsement. It reinforces PlayTime’s mission of building a vibrant, authentic Filipino gaming community—one where players can enjoy and at the same time play responsibly. 

Leading the Way Toward Responsible Gaming

PlayTime PH isn’t just big on entertainment—it’s also serious about gaming integrity. In June, the platform unveiled a PHP 100-million (US $1.8-million) Responsible Gaming Fund, aimed at fostering ethical practices across the entire online gaming industry in the Philippines. 

Cortez explained, “The Responsible Gaming Fund is not about brand positioning; it’s about revolutionary industry transformation,” and stressed that the initiative is inclusive—aimed at “every player, every platform, every partner” to initiate broader national dialogue on responsible gaming. 

One key feature of this initiative? The #LarongWais stories platform, inviting Filipinos to share personal moments of challenge, balance, or boundary-setting in gaming. Selected storytellers may become Responsible Gaming Ambassadors, extending the campaign’s reach across communities and generations. 

A Natural Fit: Peralejo as a role model for Balanced Play

Heaven’s involvement brings both star power and sincerity to the campaign. Known for her versatility and relatability, she embodies the values that PlayTime PH seeks to promote—not just fun, but fun with mindfulness and responsibility.

By partnering with her, PlayTime is sending a message: gaming can be engaging and responsible. This aligns perfectly with how each player should handle everything with balance and management. 

Heaven Peralejo’s collaboration with PlayTime PH marks a thrilling blend of youthful energy and social responsibility. It’s a message to everyone in the gaming community: you can play. You can win. Just do it with good intention.