From Heartwarming Stories to Digital Innovation: Jollibee Shines at the 60th Anvil Awards
Wednesday, February 05, 2025Jollibee, the Philippines’ number one fast food chain, proudly celebrates another milestone as it bagged four Silver Anvil Awards at the 60th Anvil Awards Gabi ng Parangal held at the Fiesta Pavilion of The Manila Hotel.
Recognized for its excellence in public relations programs and tools, Jollibee continues to demonstrate its commitment to delivering meaningful, impactful, and culturally resonant campaigns that bring constant joy to Filipinos.
The Winning Campaigns
- Jollibee JoyZonePR Tools – Multimedia category, Silver Anvil
The Jollibee JoyZone initiative set a new standard for immersive brand engagement as it transformed customers’ smiles into store purchase discounts. Initially placed in a high-traffic mall store and eventually rolled out into more stores during the holidays, JoyZone cleverly used augmented reality (AR) to create meaningful digital interactions that also embody Jollibee’s fun and playful spirit.
- Share the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024
- Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024
- Jollibee’s Generation Joy Fixed Creators Program
“These recognitions at the Anvil Awards are further proof of Jollibee’s continued commitment to create campaigns and initiatives that not only celebrate Filipino culture, but also touch lives and bring people together,” said Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines. “From heartfelt and authentic content to innovative on-ground activations, each of these campaigns reflects our dedication to spreading joy and meaningful engagement with our customers.”
Dubbed the “Oscars” of Philippine public relations, the Anvil Awards honor outstanding PR programs, tools, and practitioners in the country. The awards are organized annually by the Public Relations Society of the Philippines (PRSP), celebrating campaigns that set benchmarks in excellence and creativity.
From the emotional resonance of My Kwentong Jollibee to the digital innovation embodied by JoyZone and Generation Joy, Jollibee’s award-winning campaigns reflect its ability to blend tradition with modernity, touching hearts through timeless stories and cutting-edge strategies.
For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.
0 comments