The Seeds of Success: The Story of Summer’s Blossom Garden

Thursday, February 01, 2024

It’s easy to fall in love with the dream of owning a flower shop.  Just the thought of running a charming little store with bright and perfectly arranged blooms to brighten your work days is a romantic and picturesque notion.

But realistically, running a flower shop isn’t a decision to be taken lightly. The fragility of the merchandise, the need for constant freshness, and fluctuations in seasonal demand are just a few of the challenges florists face. And that’s when you’re running a brick-and-mortar store. One can only imagine the kind of logistical nightmare an entrepreneur might face when they decide to take the physical flower shop and run it entirely online.

Shiela and Crisanto Abasola, Founders of Summer's Blossom Garden

The Vision Behind Summer’s Blossom Garden

Today, Summer’s Blossom Garden is a thriving business, best known for its beautiful orchids and for making them conveniently accessible online. But reaching this point was no small feat; it was a journey marked by resilience, strategic decisions, and a partnership that fortified the foundation of this venture.

Sheila Mae Abasola, the entrepreneur behind this brand, has always been drawn to the delicate beauty of orchids. Her goal was clear: to share her love for these blooms with others. What began as a modest setup during the pandemic quickly grew into a booming online store.

The Challenges and a Guiding Hand

Running an online flower shop comes with a unique set of challenges. Concerns over maintaining the quality of blooms during transit, ensuring timely deliveries, and managing customer expectations are all magnified when operating digitally.

Sheila navigated these challenges well enough, but it was through the support of her partner, Crisanto Abasola Jr., that she was able to reach new heights in her online business. Crisanto, often working behind the scenes, became the unsung hero of Summer’s Blossom Garden, resolving many of the logistical complexities that come with running an online flower shop. His keen sense of timing, understanding of careful packaging, and route optimization were as essential as the blooms themselves. Without fanfare, Crisanto's contributions enabled Sheila to focus on the quality and artistry of her orchids, knowing the logistics side of the business was in capable hands.

The Game-Changer

Sheila and Crisanto's commitment to their budding flower business was unwavering, but they knew they needed a catalyst to truly elevate their operational capabilities.

LBC's professional handling and express delivery options mean that even the most delicate blooms arrived in pristine condition, enhancing the customer's unboxing experience.

The partnership with LBC was that turning point.

With LBC's robust logistics and reliable pickup services, Summer’s Blossom Garden could now ensure the safe and timely delivery of their orchids, vastly improving their reach and customer satisfaction. This partnership included a suite of advanced tracking and shipping options, ensuring that each delivery could be monitored from the moment it left the greenhouse until it arrived at the customer's doorstep. LBC's professional handling and express delivery options meant that even the most delicate blooms arrived in pristine condition, enhancing the customer's unboxing experience.

Furthermore, LBC's scalable solutions meant that as Summer’s Blossom Garden's demand grew, their logistics could seamlessly expand with them, allowing for an increase in order volume without compromising on the quality of service. The flexibility and reliability of LBC's services allowed Sheila and Crisanto to innovate and expand their product offerings, secure in the knowledge that their logistics backbone was strong and capable of supporting their creative aspirations and business growth.

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