Pejoy and Krispy Kreme collaborate to Ring in the Screams this Halloween

Monday, October 17, 2022

Glico Philippines, Inc. (Manila, Philippines) and Krispy Kreme Philippines jointly announce a collaboration to ring in the screams for Halloween in the Philippines with a collection of limited-edition doughnuts featuring Glico’s Pejoy biscuit sticks. 

To delight and indulge consumers during this well-celebrated holiday that sees family and friends coming together, Krispy Kreme has created 6 Halloween-themed delicious doughnuts under the Krispy Skremes Spell Book Collection. Glico’s Pejoy biscuit sticks filled with indulgent chocolate cream were playfully used in 3 out of these 6 festive creations that were inspired by the quintessential element of the magical world – the spell book. Bearing spellbinding names - Enchanted Apple, Witch’s Broom and Magic Cauldron – these Krispy Kreme doughnuts with Pejoy biscuit sticks look equally charming and are created to delight and indulge discerning palettes during this Halloween season. 

To add to the element of surprise, Enchanted Apple comes in 2 mystery flavours of Spiced Apple and Dark Chocolate. Customers will only find out which one they have gotten after taking a bite of the Enchanted Apple. Other creations in the collection include: the Wicked Witch that comes with the Witch’s Broom as its body, the Black Cat, and the Book of Spells.  

Mr. Takashi Miki, Marketing Head, Glico Philippines, Inc. said, “At Glico, we strongly value creativity, which is one of the Seven Principles that guide the way we conduct our business. In this creative collaboration between two well-loved food brands, we are delighted to indulge families and communities with Pejoy through the wonderful, original creations of Krispy Kreme. Good food brings people together and we want to continue to serve communities by being the catalyst for bringing people together to relax over enjoyable treats, especially on special occasions.”

Ms. Ysabel Cruz, Marketing Manager, Krispy Kreme Philippines, added, “We are all about Making Happy Happen for our Originals, and this Halloween, we're doing just that by launching our Krispy Skremes campaign with our NEW Spell Book theme! We hope to share the spook with our #NewOriginals not just through our doughnuts, but fun Halloween activities, both online & in-store, and strong partnerships especially with brands such as Glico and delicious Pejoy!”

The Krispy Skreme Spell Book collection is available at all Krispy Kreme stores and online shop in the Philippines from 14 October 2022 to 31 October 2022. Krispy Kreme will also be giving out a special Trick or Treat goodie bag at their stores nationwide on October 30-31 (while supplies last) so be sure to drop by the Krispy Kreme store nearest to you. 

Where to Buy 
All Krispy Kreme stores in the Philippines 
Krispy Kreme online store 

Glico Brand Store (Shopalyst)  
Glico Asia Pacific website

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