Share smiles with SM Bears of Joy. This pandemic has taught us to share what we have with those who have less. Every year, SM Supermalls and Toy Kingdom come together to give shoppers a chance to share the holiday season cheer with children in need. Starting November 12, shoppers can purchase the bears at P250 per pair – one to keep, and one to be donated to charity. This simple act of kindness can go a long way, especially during a time when empathy is needed most.