UNIQLO, the Japanese global apparel retailer, today announces the launch of Wireless Bra Shape Lift, a bra designed to sculpt and shape the bust. The Wireless Bra Shape Lift is a new type of bra that raises the upper bust area to create attractive cleavage, while retaining a light and comfortable fit. 

Based on the company’s concept of LifeWear, UNIQLO will continue to support the natural beauty and unique lifestyles of all women in today’s society by making everyday life more luxuriant and comfortable. Items will be available for advance sale at the uniqlo.com/ph online store from February 8, and at all UNIQLO stores from February 15.

The secret to a wireless bra that also lifts is the unique lift up structure

The Wireless Bra Shape Lift, as its name suggests, lifts and sculpts the bust by raising the upper bust area and creating attractive cleavage. The secret is the lift up structure.* Crossed plastic resin parts inside the cups connect the edges, preventing lateral spreading and maintaining a sculpted bust shape. Furthermore, the bust is gathered together from the sides toward the center and held firmly in the cups, lifting the weight of the bust from the center of the cup for secure support. The straps are also stretchable, raising the bust supported by the plastic resin parts.

Elegant design adorned with high-quality lace

The Wireless Bra Shape Lift is covered with a fine floral motif lace over the entire surface. The raised lace that extends to the shoulder gives a see-through impression, presenting an alluring bust. Further, the low front center and deep V-cut plunging design beautifully accent the décolletage, while providing a light, comfortable, and stable fit. Matching lace panties are also newly available, so wearers can enjoy a matching set.