Frontliners-inspired SM Bears of Joy turned over for the children of Antipolo and Rodriguez in Rizal

Monday, January 18, 2021

The ongoing pandemic may have changed the way we do things but continuing traditions of good deeds remains. Recently, SM City Masinag and SM City San Mateo turn over 600 pieces of SM Bears of Joy for the children of its surrounding communities. 

The SM Bears of Joy is charity-driven project by SM Cares every Christmas Season. Shoppers who purchased a pair of teddy bears for P200 take home a teddy bear while another goes to a chosen charity of SM. While children beneficiaries are bound to stay at home to follow health protocols, the office of the City Social Welfare Development of Antipolo and the teachers of Inigan and Balagbag Elementary Schools in Rodriguez are to distribute the SM Bears of Joy to children’s individual homes. 

The SM Bears of Joy for 2020 honor few of the frontline workers – doctors, nurses, police and soldiers who selflessly offer their service in this challenging times. It hopes to inspire the children to continue pursuing their dreams even when the situation is physically limiting for them. 

The SM Christmas Bears of Joy is an annual project of SM Cares, the Corporate Social Responsibility arm of SM Supermalls in partnership with Toy Kingdom. 

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