Mondelēz International Celebrates Second Annual Purpose Day

Monday, October 05, 2020

Mondelēz International, Inc. celebrated its second annual Purpose Day to reinforce and activate its commitment to Sustainable Snacking. 

“Purpose Day is an intentional and powerful moment for our teams to celebrate, reflect and, most importantly, activate our Purpose in unison,” said Kristoffer Rada, Philippines Country Manager for Corporate and Government Affairs.  “This year, we’re leaning into our enterprise priority of environmental sustainability by reducing water, waste and energy with a theme of ‘getting our hands green for the planet.’ While the pandemic has created challenges for people around the world, we didn’t want to miss the opportunity to invite our 80,000 colleagues around the world to do their part to live more sustainable lives and demonstrate that we are stronger together even when we’re apart.”

DIY Kit for Mondelez Purpose Day 

To kick off the global event, Mondelēz International CEO Dirk Van de Put hosted a LinkedIn Live Sustainability Snack Chat last September 30, featuring sustainability experts. 
Employees around the world were also invited to get their hands green through a variety of virtual and socially-distant in-person activities where possible. More than 25,000 colleagues participated in environmental micro-actions that were done at home individually or with family. About 12,000 volunteered with local environmental organizations to make our planet a little greener, and colleagues joined many of the 40 virtual “Green Chats” about the company’s sustainability priorities and progress all over the world. 

Check out some ways on how you can recycle the Dairy Milk Lickables 




In the Philippines, local activities were also executed during the weeks leading to Purpose Day. First was a plastic collection drive that encouraged Mondelez Philippines colleagues to collect single-use plastics from their homes for recycling. Next, colleagues were asked to show their commitment to sustainability by taking photos of themselves wearing a green shirt, with their hand painted green. These photos were turned into a virtual mural which entices people to tackle environmental issues such as improper segregation and processing of plastic waste. 

Last September 22, 2020, a “Green Chat” on plastic waste was held among employees to reinforce our global commitment of making all our packaging recycle-ready. Rada pointed out that “We are not only trying to be plastic neutral, but in that sense, we’re a catalyst for helping improve and ensure that the environment stays clean.” Bonar Laureto, the Executive Director of Business for Sustainable Development discussed how the problem of plastic waste in the Philippines may only be addressed if it is done as a community. And finally, Leah Raquin, Mondelez Philippines’ Safety, Security, and Environment Manager spoke about the Company’s plans on continuing to be Carbon Neutral, Water Positive, and Zero Waste. 

The final activity to close out Purpose Day was a virtual volunteering event led by Tippy Go from The Googly Gooeys, where employees learned how to recycle packs of Cadbury Dairy Milk Lickables into usable home items such as desk organizers and planters. This event not only provided the 134 participants with an avenue to be creative with their designs, it also enriched resourcefulness and showed that recycling can also be fun!

Through its many Purpose Day activities, Mondelez Philippines was able to collect and recycle more than 20 kilos plastic packaging in a period of 2 weeks. 

The Purpose Day celebration was not just meant for a month worth of sustainable actions, it was rather a month of empowering the Company’s people and partners to live a purposeful life, moving towards the bigger goal of making planet Earth greener for the generations to come. 

About Mondelēz International’s Sustainable Snacking Strategy

Purpose Day builds on Mondelēz International’s commitment to making snacks the right way to preserve our planet and meet the aspirations of its consumers every day. The company aims to make an end-to-end positive impact on the world and the communities where it does business and is committed to using less energy and water, reducing waste and decreasing emissions. 
Mondelēz International has achieved or exceeded its 2020 environmental sustainability goals by reducing CO2 emissions in manufacturing operations by 15%, reducing priority water usage by 27% and reducing manufacturing waste by 21%.  That commitment continues with its 2025 goals, including reducing CO2 emissions by 10% and making 100% of its packages recyclable and labeled with consumer recycling information. Find out more in the Snacking Made Right Report. 

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