BUM unveils its first-ever #BUMxPEPSI Collaborative Collection
Sunday, June 10, 2018
There's nothing more iconic than wearing Fresh, Lively, Stylish, Out of the Ordinary, Adventurous, Unthinkable and Bold apparel and all these adjectives sums up to what BUM is all about. After years of domination in urban wear in the Philippines, it's time to unleash something bigger and bolder.
The much awaited launch took place at Trinoma Activity Center last June 8
#BUMXPepsi is a collaborative, limited edition collection between the one of the most iconic global consumer brand—PEPSI and one of the country’s hottest street wear retail brand—BUM. It promises to be a beautiful collision of adventurous creations that would surely suit the discriminating taste of today’s generation.
Check out some of the #BUMxPEPSI Collection below:
Indeed, the partnership will reflect BUM's core silhouettes and trendy looks with Pepsi youthful appeal. The limited-edition line is all about self-expression and the ‘Live for Now’ moments.
#BUMXPepsi Limited Collection is based on the iconic color palette and logos of both brands—BUM and Pepsi; fused design elements and street style that can draw that youthful appeal. The line consists of t-shirts, jogger pants and shorts and outerwear, as well as caps and bags.
Present during the launch were:
Andrea Brillantes
JBK Band
Jazz Ocampo
Miguel Tanfelix and Bianca Umali
What I love about the collaboration of #BUMxPEPSI is that the designs are really cool, they have a bunch of good quality clothing. I love how the new designs look so cute and eye catchy specifcally the combination of white and blue, we all know the BUM was known for showcasing urban wear featuring Black Army designs but with this one, it's very trendy as well, perfect for different genre. I really love their sweaters, jacket and hoodies too. But the most important thing is that the clothing material is good and very comfortable to wear.
#BUMxPEPSI Collection can be found on BUM Boutiques and selected department stores nationwide.
For more information visit, www.bumequipment.com.ph or follow BUM’s social media accounts on Facebook, Instagram and Twitter--@officialbumph.
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