ART EAST LIVE at SM City East Ortigas

Saturday, June 30, 2018

SM City East Ortigas welcomes everyone who loves art as they recently launched 
"ART EAST LIVE" in partnership with Davies Paint. 

SM City East Ortigas is located on a 58,000-sqm site at Ortigas Avenue Extension near Riverside Drive in Pasig City (former Ever Mall), the 80,000-sqm two- level mall serves shoppers in Pasig City and the East Metro area.

The Art Live and Pixel Wall features talented artists that will bring colors to the art exhibit as the featured arts goes animated when mall goers experience the Pop Surprise!

Meet the featured artists:
Paola Esteron
A visual artist and calligrapher from Manila whose works are usually inspired by her sea adventures, weekend food trips, pet cats and children's illustrations. Her calligraphy invovles dancing letters and swirls plus flourishes. Paola is always on the lookout for artistic opportunities and selflessly shares her passion for art with collaborations with Bench, Happy Skin, Keds, Stabilo, Zig Kuretake, Paper Shoot Philippines and SM Woman among others.

Jerome Choco
Jerome "Art Man" Choco is a young highly talented artist and musician that hails from the Art Capital of the Philippines - Angono, Rizal. His works mainly focuses on a certain group of individuals (marching bands) are photo-based with clever manipulation of brilliance in realism, hyper realism and 3D. With his accurate portrayal of their activities  and motion variations, Choco is surely someone to watch out for in the industry in the years to come. 

Jappy Agoncillo
A passionate and driven young artist whose works reflect his interest on comic book aesthetic and leans greatly toward "Urban Contemporary". Jappy loves creating characters and representing his thoughts through his colorful street art style. Now making a name in the industry, Jappy was already quite a talk we've heard alongside the brands Wanderland, Satchmi, Penshoppe and SM Youth.

Here's Paola, Jerome and Jappy together with the SM and Davies Paint team as they receive a certificate of recognition for their partnership in the Art East Live Event.

SCAN, WATCH and WIN!
Every Fridays of JULY
Scan the art murals with the ZAPPAR APP and watch it come to life.

Here's the color gram after scanning the art mural with ZAPPAR APP.

Screenshot the image when the prize pops out at the end of the animation then show your screenshot to the redemption booth to claim your prize.

Aside from the Art Murals, guests on the launch of Art East Live also enjoyed cute souvenirs like the personalized pouch from Paper Friends MNL. 

AweSM activities all around so stay tuned for more amazing happenings only here at SM City East Ortigas! 

Visit their official Facebook page for updates! 

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