GMA Network further increases lead in national TV ratings

Friday, November 18, 2016

GMA Network further increased its nationwide ratings lead over rival ABS-CBN, according to data from the industry’s widely trusted ratings service provider, Nielsen TV Audience Measurement. 

From October 13 to November 16 (with November 13 to 16 based on overnight data), GMA scored a total day people audience share of 40.1 percent, up 4.3 points from ABS-CBN’s 35.8 percent in National Urban Television Audience Measurement (NUTAM) and bested competition across all dayparts including the hotly contested primetime block.

Kapuso primetime programs surged ahead of competition and consisted majority (7 out of 10) of the top programs in National Urban Philippines.

As it continues to unveil new twists and characters, Encantadia made its way into the top of the list of most-watched programs for NUTAM, posting a people rating of 12.8 percent. The Kapuso telefantasya is now the highest-rating primetime series in the country, outranking all shows from the rival network. 

The Dingdong Dantes-starrer Alyas Robin Hood (11.4 percent) also continued to drive GMA’s strong ratings on primetime, drawing audiences with its relatable and timely plot at 3rd place. 

Known for its trademark Serbisyong Totoo, the Network’s flagship newscast 24 Oras, meanwhile, emerged as the number one primetime news program during the same period with a people rating of 10.9 percent, besting the competing network’s newscast. It is tied with consistent top rater Kapuso Mo, Jessica Soho (KMJS) at the 4th and 5th place.

The Kapuso Network also remained ahead on weekends as all-time favorites Magpakailanman (10.7 percent) and Pepito Manaloto (10.6 percent) occupied the 6th and 7th place, leading their counterpart shows. Completing the list of Kapuso programs in the top 10 list is Hay Bahay! (9.4 percent).

Also garnering top ratings in NUTAM are Tsuperhero (9.3 percent), Ismol Family (9.1 percent), 24 Oras Weekend (8.9 percent), Eat Bulaga (7.2 percent), Wowowin (7 percent), Sunday PinaSaya (6.8 percent), Someone to Watch Over Me (6.8 percent), Imbestigador (6.8 percent), and Superstar Duets (6.2 percent).

Viewers from across the country tuned in to GMA last November 6 to witness Senator Manny “Pacman” Pacquiao reclaim the WBO Welterweight title from his opponent Jessie Vargas via “Resurgence: Pacquiao versus Vargas.” 

Per Nielsen data, the bout which aired exclusively on GMA on Philippine free TV registered a 15.8 percent people rating in National Urban Philippines, catapulting it to the top of the list of most-watched programs and specials in the covered period.

In Urban Luzon, GMA Network remained undefeated – where it also led across all dayparts - by virtue of its 45.7 percent people audience share, posting a 15.5-point margin over ABS-CBN’s 30.2 percent. GMA dominated the list of the top 10 programs in Urban Luzon occupying 9 out of the 10 slots for the said period.

As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 blocktimers, and 17 media agencies.

GMA subscribes to Nielsen along with TV5 and Aksyon TV, CNN Philippines, Net 25, Ebiquity-Faulkner CBN Asia and TAPE Inc., and major advertising and media agencies such as Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest. 

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