JADINE for City Blends: The Honest to goodness coffee perfect for Team Real

Monday, September 26, 2016

There are many reasons why I love coffee. I didn't really know that I'm a coffee lover until I found out some of the signs why I am enjoying coffee and here are some of the signs:
I super love the aroma of the coffee, whenever I smell the aroma of coffee I instantly feel relaxed and calm then that will perk me up the whole day while I'm busy at work. The taste of coffee instantly gives me satisfaction whether it's Latte or cappuccino, it completes my day and the list goes on. All in all coffee helps my day more bearable. 

Good thing there's City Blends, honest-to-goodness coffee, made fresh as you order, brought to you by Philippine Seven Corporation (PSC), country licensee of leading convenience store chain, 7-Eleven. City Blends comes in four distinct flavors - French Vanilla, Mochaccino, Brewed Coffee, and Hot Chocolate, perfect for every feeling.

"Starting at Php20, we offer coffee oozing with honest-to-goodness flavors, just like reel-to-real life couple James and Nadine. For a year now, JaDine has been our partner in promoting City Blends. And, with the overwhelming response to the couple's commercial last year, they will once again show everyone how honest feelings can be expressed through City Blends coffee in our new commercial," said Lee Esguerra, PSC Marketing Communications Division Head.

It was indeed a jam packed event last September 24 when 7-Eleven launches Honest to goodness cups with the hottest love team and real life couple JADINE - James Reid and Nadine Lustre. Fans from all over places cheered when they finally got the chance
 to meet them. 

Made from 100% Arabica beans, the City Blends Brewed coffee boasts of an intense flavor that perks you up - perfect for those moments that you need to focus and get something done right away. On the other hand, if you like your coffee frothy and sweet, French Vanilla elicits that kilig feeling brought on by its creamy sweetness. Meanwhile, if you're feeling like you need that perfect balance of strong and sweet flavors, get Mochaccino - a perfect blend of coffee and delicious rich chocolate.

"I prefer Brewed Coffee. It helps me focus on set where there are so many distractions," said James Reid. Nadine Lustre, on the other hand, loves City Blends French Vanilla. "For me naman, I prefer my coffee sweet, as the added creamy taste perks me up," she shared.

To make the event even more exciting and kilig overload, James Reid and Nadine Lustre performed the theme song of their latest top rating teleserye Till I Met You.

In line with the launch of JaDine's new City Blends TV commercials, 7-Eleven announces its two new promos - the JaDine Limited Edition Folder and Sticker set and the Big Bear Raffle Promo - through its CliQQ rewards program. Every City Blends cup purchased earns you e-stamps, which can be used to redeem JaDine collectibles - 8 oz entitles you to 1 e-stamp, 12 oz to 2 e-stamps, and 16 oz to 3 e-stamps - in the card/app when customers have their unique barcodes scanned.

To join the JaDine Limited Edition folder and Sticker set, you need to collect City Blends e-stamps on your CliQQ App. There are 3 ways to redeem the limited edition JaDine Folder and Sticker set: 1) Earn 15 e-stamps and get the folder and stickers for free, 2) Earn 2 e-stamps and add Php 59, and 3) Buy it for Php 99. Promo runs from Sept. 28 to Oct. 22, 2016.

7-Eleven is also raffling off the giant teddy bear featured in the new City Blends commercial! Just collect 30 e-stamps to get an e-raffle entry. Promo runs from Oct. 12 to Dec. 31, 2016. Raffle draw date is on Dec. 23, 2016.

Enjoy the different flavors of City Blends coffee, available in 740 7-Eleven stores. By the end of the year, City Blends will be available in 980 stores nationwide, so watch out for more of #JaDinefor711 in the coming months!

For more info and updates, follow 7-Eleven on Facebook (www.facebook.com/711philippines). Twitter (www.twitter.com/711philippines)
 and Instagram (@711ph).

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