Great Taste White Celebrates Greatness with John Lloyd Cruz as their Endorser

Friday, May 13, 2016

Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day.

This is one of the many reasons why Great Taste White coffee celebrates Greatness within every Filipino. Great Taste White Coffee celebrates this because for years now, they have been part of every Filipinos life starting from the moment they drink a cup of coffee to jump start their day. I for one have been a Great Taste White coffee user for many years now, and I love drinking coffee to start my day right.

Believing in the remarkable traits of Filipinos is Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers. 

In its Choose to Be Great media event, Great Taste introduced John Lloyd Cruz as its newest brand endorser. During the coffee shop-themed event, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness.

John Lloyd Cruz is the perfect brand ambassador for Great Taste White Coffee because he showcases every Filipino's dream to strive hard and be the best that we can be. John Lloyd achieved his dreams by starting out in the showbiz industry step by step and through the years of his hard work and perseverance, he is now one of the most sought after actor and he has won several awards and did some of the most blockbusters movies in history. 

“We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

During the event, media guests were treated to an exclusive preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and admiration that he and the brand have for Pinoy’s greatness. 

Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

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