Forever 21 Launches Style Insider and Summer 2016 Collection

Wednesday, May 18, 2016

When Los Angeles, California-based fashion giant Forever 21 opened in the Philippines, the brand introduced both scale, volume, and reachable style heights for the country's burgeoning stylish set, with an outstanding array of choice in the latest trends, a hip space, unbeatable prices, and friendly service - all culminating in a shopping experience that was the first of its kind.

This summer, Forever 21 introduces another first.
Fashion's top young stylists - Ria, Mj, Cath & Maita, with celebrity stylist Pam Quinones

The first of its kind from any high street brand in the Philippines, Forever 21's Style Insider is an all-inclusive personal styling and shopping service, offered for free and with no purchase requirement at all Forever 21 stores in the Philippines. The service aims to make shopping an easier and more intuitive experience, with a unique touch from Forever 21's in-house stylists.

The Forever 21 Style Insider service begins with a personalized consultation. The Forever 21 stylist then creates a Style Prescription outlining the customer's body type and flattering fits and cuts for their shape. The Forever 21 stylist proceeds to curate pieces from Forever 21's expansive collections to suit the prescription.

No more hunting for the right size, or searching for the perfect color, or being unsure if the latest trend is appropriate - Forever 21's stylists do the hard work so you can enjoy a fuss-free and fun shopping experience.

Now, everybody can not only shop at Forever 21, they can be #StyledByForever21.

The campaign pays homage to the iconic fashion era of the '90s, and Pyper Smith and Daisey Clementine trigger nostalgia through their carefree spirit and playful attitude. The collection provides a chic modern twist on the decade that is synonymous with grunge-punk trends offering tattoo choker necklaces, cropped cuts, tie-dye, daisy and sunflower prints, acid wash denim, and overalls.

The women's collection features colorful and neutral prints and patterns for free-spirited girls who like to have fun with dresses that have attitude; lightweight knits to keep you warm on cool summer nights; attention grabbing swimwear; cropped knit tops that can be dressed up or down; and denim in mini skirts, cut-off shorts, button-up shirts, and jeans. The men's collection features summer wardrobe basics that let denim be the focal point of the outfit with basic tees, marled gray hoodies and distressed denim in jackets, jeans, shirts, and shorts. 

The Forever 21 Summer 2016 collection will inspire you to throw on your favorite outfit and head to a beach getaway, summer concert, or outdoor party. The Forever 21 Summer Collection is already available in all Forever 21 stores nationwide.

Forever 21 Style Insider launches at all Forever 21 Philippines stores last May 12. Customers who try the service from May 12 to 31 are entitled to a special discount of 10% on a minimum single-receipt purchase of Php 5,000.

In the Philippines, Forever 21 is located at Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall Of Asia, Lanang Premier, Aura Premier, SM Fairview, SM Clark, Southmall, and Seaside City Cebu.

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