Batman V Superman Dawn of Justice: Choose Your Side at SM North Edsa

Monday, March 14, 2016

To kick things off for Warner Bros. Pictures' highly anticipated action-adventure film Batman v Superman: Dawn of Justice, SM Supermalls in partnership with Warner Bros. Consumer Products, DC Entertainment and licensing representatives Pacific Licensing Studios (PLS) in the Philippines, have worked in conjunction to present a touring mall event themed as "Choose Your Side".

Presented by Warner Bros. Pictures, Batman v Superman: Dawn of Justice is directed by Zack Snyder (Man of Steel) and stars Oscar winner Ben Affleck [Argo) as Batman/Bruce Wayne and Henry Cavill [Man of Steel) as Superman/Clark Kent in the characters' first big-screen pairing. The film opens in Philippines on March 26, 2016.

The event was launched last March 12 at SM North Edsa Atrium which features an impressive construction of the Dark Knight's Gotham City sitting side-by-side to the Man of Steel's Metropolis, with an incredibly detailed 1:1 scale replica of the Batmobile, as well as life-sized statues of  Batman and Superman. Fans of the said superheroes can head on to SM North Edsa to have their photo op sessions with this marvelous masterpieces and other collectibles displayed in the said venue.

DC Comics fans will be able to choose who will win and support their favorite Super Heroes, through photo booths, gaming stations, collector's exhibit and a pop-up store with exclusive movie merchandise. Immerse yourself in the full Batman v Superman: Dawn of Justice inspired experience walking through the amazing displays set up at the event. The event will be toured around twelve SM Supermalls across the country.

Leading up to the release of the film, WBCP has also collaborated with fashion retailer 
Penshoppe to launch a collection of Batman v Superman: Dawn of Justice branded limited edition apparel and accessories; and a collection of trendy watches from Axis by Newtrend. 

Aside from the fashion show, fans of LEGO can enjoy the immersive play area setup by the LEGO Group, alongside the display of their Batman v Superman: Dawn of Justice product line, and an exclusively created LEGO mosaic featuring the two iconic Super Heroes.

Other partners of WBCP including B'lue flavored water, Peppero snack, Silverworks and Energizer batteries will also be featured at the event.

Cosplayers were also present during the big event playing as Batman and Superman.

Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, "Batman v Superman: Dawn of Justice," starring Oscar winner Ben Affleck ("Argo") as Batman/Bruce Wayne and Henry Cavill as Superman/Clark Kent in the characters' first big-screen pairing. Directed by Snyder, the film also stars Oscar nominees Amy Adams ("American Hustle"), Jesse Eisenberg ("The Social Network"), Diane Lane ("Unfaithful") and Laurence Fishburne ("What's Love Got to Do with It"); Oscar winners Jeremy Irons ("Reversal of Fortune") and Holly Hunter ("The Piano"); and Gal Gadot as Wonder Woman/Diana Prince. 

Snyder directed from a screenplay written by Chris Terrio and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film is produced by Charles Roven and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers. "Batman v Superman: Dawn of Justice" will be release in RealD 3D, and in 2D, and in select IMAX 3D theaters worldwide beginning March 25, 2016, from Warner Bros. Pictures, a Warner Bros. Entertainment Company,

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