Banila Co. Grand Launch in the Philippines

Wednesday, November 25, 2015

I'm a big fan of anything Korean. From food to culture to Koreanovelas and KPOP songs and more! There's something about things that connect to Korea that is really appealing especially to us Filipinos and what better way to celebrate this than welcoming Banila Co. in the Philippine Market.

Korea’s influence over our cosmetics industry has gained considerable momentum through the years —and it promises to grow even bigger. The first wave of the Korean cosmetics invasion brought to the Philippines a plethora of Korean cosmetics brands that focuses mainly on skincare.  The Philippines however, stands as the only country in South East Asia where makeup outsells skincare.  Despite this, there hasn’t been a brand that can truly stand for Korean makeup until today. 

From its humble beginnings in 2005, Banila Co. has grown rapidly in Korea and now has become the second best-performing Korean cosmetics brand in China. It now focuses its attention to South East Asia. Banila Co opened its fist store in Glorieta 4 last November 14. It will soon open its doors Robinson's Place Manila and other prime malls in Metro Manila and key provinces.

Banila Co is the most multi awarded Korean cosmetics brand in the field of base makeup.  Its products help women achieve the popular Korean “Lit from Within” look.Banila Co.’s primers, foundations, gel eyeliners, CC creams, make up cleansers, and the like have been lauded by the most prestigious beauty arbiters in the industry for its prestige quality, creative packaging, and disruptive innovation. 

Banila Co. Philippines launched the brand at the Marco Polo Hotel last November 23, 2015 as the “No. 1 base makeup brand” representing Asian beauty. The launch was graced by Banila Co. CEO Mr Chang Soo Kim, Chief Makeup Artist Mr. Kangpil Kim, and Managing Directors Cathryn and Jon Lim of All That Blush Trading Inc. The brand is endorsed byKorean actress/TV presenter Song Ji Hyo of the Running Man Variety show fame.

The launch highlighted Banila Co.'s premium make up items like their Top 10 Products and more. It was really fun and exciting to check out their cosmetics simply because Banila Co. is very famous in Korea and in South East Asia.  

I enjoyed trying out their lip stick and even their photo booth looks really cute!

Also present during Banila Co. launch are Say Alonzo, Melissa Ricks and Ara Mina

One of Banila Co.'s top seller is the CLEAN IT ZERO. Clean It Zero whisks away makeup and impurities while leaving our skin hydrated.

Want to have a primer that not only makes your makeup last longer but will also give you that glowing effect? Banila Co's Prime Primer Blur does just that and more. It's perfect for those who want to achieve that dewy, luminous skin.

The company also boasts as having the first and only water-based CC cream in the market. The It Radiant CC Cream has been the bestselling CC cream in Korea for 3 years running. 
Song Ji-Hyo for Banila Co.

For further information, please visit and follow its Instagram at @banilacoph and Facebook at

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