GAME ON: The Chevrolet Sonic Celebrity Challenge

Wednesday, March 20, 2013

“For any kind of adventure that comes your way… It’s always GAME ON!” 

The Covenant Car Company Inc. (TCCCI), exclusive importer and distributor of Chevrolet vehicles, parts and accessories in the Philippines brings in a sub-compact sedan that exudes the characteristics of individuality, youthfulness and fun - the all-new Chevrolet Sonic. 

The Sonic comes in two great looking body styles: a 5-door hatchback and 4-door sedan. The sedan has a sophisticated and upscale appearance while the hatchback projects a more aggressive and sporty look. Both variants are available in 5-speed manual and 6-speed automatic with manual mode option transmissions. Apart from its impressive styling, the Chevrolet Sonic is a dependable 5-seater sub-compact vehicle and it delivers sufficient power, fuel-efficiency, refined ride and handling and a remarkable entertainment system. The Sonic is the perfect Chevrolet vehicle for those who are looking to make their daily city commute or weekend getaway drives more fun and exciting.

With this in mind, CHEVROLET PHILIPPINES launched the CHEVY SONIC GAME ON campaign. The campaign is geared towards high spirited individuals who strive to achieve success and does not settle for anything average. They find excitement in being the dependable go-to-guy of the team. The Chevrolet Sonic man or woman is a natural born winner and achiever. Their weapon of choice is the sporty Chevrolet Sonic. The Sonic’s aggressive stance gives him or her distinct character, an upscale brand prestige and an exceptional driving experience.

The Chevrolet Sonic is an outstanding car that is ready to take on life’s challenges, achieve commendable success and rise above the rest.

What better way to communicate the GAME ON campaign, than to tie-up with the country’s premiere “kabarkada” channel, Studio 23!

This April, buckle up and hold on to your seats as Studio 23 and Chevrolet Philippines brings you, “GAME ON!: The Chevrolet Sonic Celebrity Challenge!” 

Hosted by Boom Gonzales, this one of a kind celebrity challenge pits two teams against one another, in a quest to be hailed the best! 

For Team Sonic Blue we have real-life friends: PBB cutie Paul Jake Castillo, one of Star Magic’s most talented young actresses today, Melissa Ricks and TV Patrol’s vibrant showbiz anchor, Gretchen Fullido.

Team Sonic White consists of Fear Factor Hunk Manuel Chua, The Blue Eagles Volleyball Siren, Gretchen Ho and ABS-CBN’s seasoned host Andrei Felix!

Using the all-new Chevrolet SONIC, these two teams will undergo some of the most grueling physical and mental challenges –the highlight of which is an intense TAGAYTAY FOOD TASTING CHALLENGE! 

Plus exciting behind the scenes that include tension, drama, action and possibly romance? 

In the end, only one team will be crowned as the most “GAME-ON!” 
Which team will that be? 

Find out when the GAME ON: The Chevrolet Sonic Celebrity Challenge airs on April 6 and 13, 2013 at 6:00 pm only on Studio 23! IbaKabarkada!

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