Built to Last in Any Situation: Uratex Monoblock Demonstrates Superior Strength in 'Laro' Ad
Lifestyle Tuesday, July 16, 2024
The ‘Bawal ang Marupok’ second campaign video, “Laro,” showcases Uratex Monoblock as the reliable choice even for intense gaming sessions.
Uratex Monoblock, the trusted Filipino plastic furniture brand, recently launched its second campaign video, “Laro,” as part of its year-long campaign “Bawal ang Marupok,” which highlights how monobloc chairs can support and become part of every Filipino’s passion—even their intense gaming sessions.
Filipinos show undeniable dedication to their hobbies, and among these is gaming, which has become a significant part of Filipino culture and society. In the ad titled “Laro,” it showed how Filipinos need not only a reliable team, but also a dependable monobloc chair that literally has their back. The video showed a teenage boy fervently playing an online game while seated on a Uratex Monoblock chair. He is interrupted by his father calling for help with his mother. As the boy rushes to help, his father takes over the game, testing the durability of the Uratex Monoblock chair with his intense play.
The Uratex Monoblock chair remains resilient through the family's lively interactions and energetic moments. The ad emphasized the chair's durability in typical Filipino household scenarios. Whether faced with daily activities or unexpected events, Uratex Monoblock stands ready to provide stable and reliable support.
Uratex Monoblock is the sole local plastic furniture brand with global standards at Level 5 certification from the International Organization for Standardization (ISO), reinforcing its 200kg seat load capacity that ensures durability and reliability of its premium products. Additionally, Uratex Monoblock holds local certifications from the Department of Trade and Industry (DTI) and the Bureau of Philippine Standards (BPS), and has secured certification from the Advertising Standards Council (ASC).
“Uratex Monoblock understands the unique needs of Filipinos, from accomplishing everyday tasks to pursuing hobbies, especially the passion of the younger generation for various activities including gaming. Our monobloc chairs are designed to provide unwavering support and reliability, ensuring that individuals seated, no matter how intense or long the hours required, enjoy comfort and style,” said Mr. Dindo Medina, Business Unit Director of Uratex Monoblock.
The latest “Bawal ang Marupok” video advertisement showcased the indomitable Filipino spirit, reminding viewers that when they feel weak and give in to even video games, Uratex remains strong and dependable with their superior products. With Uratex Monoblock, no game is too intense and no session is too long when you’ve got a seat that’s as ready for action as you are.
Uratex Monoblock offers a variety of classic chairs perfect for gaming, work, or hobbies, such as the 101 Classic Chair, Americana Chair, and Sofie Chair. Designed with a traditional Filipino style, these chairs are all durable and comfortable, fitting various home styles and personal tastes to ensure everyone can find the perfect match for their needs.
From left to right: Uratex Monoblock Classic 101 Chair, 1001 Americana Chair, & Sofie Chair
In addition to their classic chairs, Uratex Monoblock also provides lifestyle chairs such as the Brooklyn Chair, Marciana Chair, and Olympia Chair. These stylish and comfortable seating options are ideal for gaming, work, or hobbies. Whether you're looking for something timeless or modern, Uratex Monoblock has a chair to suit your preferences.
From left to right: Uratex Monoblock Charlotte Bistro Chair, Marciana Chair, & Olympia Armchair
Can you relate to the intensity of gaming? Watch the "Laro" video on Facebook, Instagram, YouTube, and TikTok to see how Uratex Monoblock stands up to the challenge–from family fun to serious gaming sessions. For more information on Uratex and its products, visit https://uratex.com.ph/collections/monoblocs.
