Don’t Hold Back this Summer: Aveeno Skin Relief Lotion is your 20-Second Solution for Sensitive Skin
Aveeno Friday, June 07, 2024 |
| Aveeno’s booth was set up last May 23-26 at FatWave Surf Resort, San Juan, La Union |
We’re at the tail-end of summer, and while it's a season for fun and adventure, it can be a challenging time for those with sensitive skin. Heat, sweat, and humidity can be relentless triggers among others, causing many to shy away from their favorite activities. But people with sensitive skin need not worry anymore—your favorite Aveeno Skin Relief presents its quickest solution-to-date. Aveeno Skin Relief Lotion now soothes sensitive skin in as fast as 20 seconds, through clinically proven oat science.
Harnessing the power of oats, Aveeno Skin Relief Lotion has been a trusted solution for those with sensitive skin. Its Triple Oat Complex, a unique blend of oat flour, oat extract, and oat oil, works to strengthen the skin barrier and support natural ceramide production, soothing and providing relief for dry, itchy, and sensitive skin. Complementing this, Aveeno Skin Relief Body Wash gently cleanses while locking in moisture for up to 24 hours. This innovative breakthrough, supported by ongoing research, was celebrated at the Aveeno Active Summer Fest, an event brimming with fun, educational activities, and vibrant summer energy.
Aveeno, together with St. Joseph Drug, first took over the shores of San Juan, La Union last May 23-26 and brought the larger-than-life Aveeno installation to attract beachgoers. Sampling initiatives were done to introduce the Aveeno Skin Relief range to a wider audience. Visitors who took photos at the booth and posted them on their socials received free samplers, allowing them to experience firsthand the soothing benefits of Aveeno products.
The event also featured a life-sized shower for people to try the Aveeno Skin Relief Body Wash and Lotion right at the beach. This unique setup provided an immersive experience, showcasing how Aveeno's products cleanse and lock in moisture effectively. Additionally, there was a selling component in partnership with St. Joseph Drug, offering a special promo to beachgoers.
Following that, the Aveeno Active Summer Fest was held last June 5 and was an action-packed day that brought together skincare education and the active lifestyle. Attendees enjoyed an energetic padel session in the morning and interactive activities throughout the afternoon that highlighted how Aveeno Skin Relief Lotion can help maintain healthy skin even during the summer season. Guests left with a better understanding of how to care for their sensitive skin while staying active and enjoying the summertime.
Aveeno brand ambassadors Vince Velasco (left) and Sam Corrales (right) together with Ira Santos, Aveeno marketing manager (middle).
Vince Velasco, Aveeno’s brand ambassador, enthusiastically shared, "Summer is my favorite time of year, but my sensitive skin and eczema used to hold me back. But as someone who has been using Aveeno Skin Relief Wash and Lotion as a regimen for the longest time, I never had to worry about my sensitive skin and even my eczema flaring up and truly enjoyed my summers. The new 20-second soothing claim of the Skin Relief Lotion is amazing and makes it even easier to enjoy the season."
Sam Corrales, another passionate Aveeno ambassador, added, "I personally am always on the move, whether it’s me doing my workouts, teaching classes, doing my hosting gigs. My skin is always subjected to sweat and to the heat which have been some of the triggers to my sensitive skin. I’m so happy to know that Aveeno Skin Relief Lotion can now soothe my sensitive skin quicker than ever– now in just 20 seconds. This just goes to show how committed Aveeno is to help us all enjoy life without the limitations of sensitive skin."
Ira Santos, Marketing Manager for Aveeno, explained, "We know that summer can be tough for those with sensitive skin, but we want everyone to enjoy the season without hesitation. The Aveeno Active Summer Fest was all about showing that you can stay active and have fun while keeping your skin healthy. Our new claim for the Aveeno Skin Relief Lotion, validated by extensive research, reassures our customers that they can trust in quick and effective relief– now in as fast as 20 seconds. This remarkable improvement from our previous claim of 60 seconds demonstrates our commitment to delivering swift and effective solutions for our customers' skin needs."
The Aveeno Active Summer Fest was not just an event; it was a celebration of confidence in the season where changes in temperature, humidity, and sweat spike. Aveeno’s new claim for the Skin Relief Lotion reinforces their status as the top choice for sensitive skincare solutions, promising rapid relief and protection so everyone can fully embrace the joys of summer.
Stock up on Aveeno Skin Relief Wash and Lotion, your essential sensitive skin solutions, visit the nearest drugstore or supermarket, or shop online on official Shopee, Lazada, or Tiktok Shop!
